Remember the classic tactics of the used car salesman? High pressure sales, invading your personal space, and chatting up what you supposedly “need”? The best marketers, teachers, and spiritual gurus know there is a more enlightened way. The fact is, there is no such thing as selling – but rather a mutual sharing of information. When authenticity (not agenda) meets conversation, there’s no bottom line to be had – there’s only connection.
Today’s guest also calls this magical, mystical influence -- resonance. And here’s your roadmap in leveraging it to strengthen your relationships, courtesy of Sandra Sedgbeer, wide eyed wanderer, observer, and researcher.
Sandra combines her love of broadcasting with her pioneering work as a media and marketing consultant advising authors, teachers, speakers, and individuals on how to apply the science of resonance to build their platforms, profiles, and develop programs and products that people don’t just like, but love.
Born and raised in the UK, Sandra is the author of six books published by major international publishing houses. She hosts the weekly OMTimes Magazine’s flagship radio show, “What Is Going Om?” which is now also being syndicated as a podcast on iHeart Radio. Having interviewed the likes of Jean Huston and Michael Bernard Beckwith, Sandra’s shows feature the world’s leading thinkers who are standing at the edge of where science and spirituality inextricably meet.
Key Takeaways:
The “truth” is in the pudding! Force feeding your beliefs – or what comprises your reality – doesn’t bring about connection with others. Instead of forking over what’s true for you, why not try to tune in to the conversation and hone your powers of persuasion by doing this… [3:34].
Fifteen minutes of fame…sort of! What happens when we start to follow a path to notoriety, applause, and accolades? We create an outer façade – something we think we want. Then when looking at the bottom of the barrel, we don’t quite resonate with ourselves anymore. Get back on track with this one trick… [11:20].
Pulse check please! Why aren’t some things as automatic as breathing? A simple inhale and exhale goes a long way toward centering ourselves. Find out the practice that you seldom do (but should!) to broadcast yourself in the best light possible… [20:14].
Stop running…start exploring! Columbus sailed the ocean blue. But, you don’t have to travel very far to find yourself. The truth is you are already, by definition, “this” and the best uncharted territory isn’t by land, sea, or air. Hint: it’s so much closer to you than you think -- right under your nose, in fact… [27:53].
Tune in and turn the volume up for a dose of inspiration and life lessons. That’s how we Live Lead and Play!