This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.

Documentation on GA4 attribution models excluding Direct traffic - https://bit.ly/3AhMQEA. "Note: All attribution models exclude direct visits from receiving attribution credit, unless the path to conversion consists entirely of direct visit(s)."

In other news, Dan gets a new skateboard and Dara goes out singing!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at [email protected].

The post Measured Opinions #9: Is attribution modelling important? appeared first on Measurelab.

This week Dan and Dara (literally) run through an audit for Universal Analytics properties in 15 minutes. They touch on many of the key areas that are commonly an issue when looking at GA and how to identify and fix them.

Useful Custom Dimensions from Simo Ahava - https://bit.ly/3hztMKP.

View setup best practices from Steven Johnson - https://bit.ly/3A0MqCu.

Important view filters to use from Benjamin Mangold - https://bit.ly/3zWBp4R.

In other news, Dan plays more games and Dara goes campervanning!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at [email protected].

The post Measured Opinions #8: The 15 minute GA audit appeared first on Measurelab.

This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever...

PIVOT stands for Plan, Implement, Validate, Onboard, Transform. See our blog for more details and a downloadable PDF over at https://bit.ly/2Var06w.

Check out the Brighton Data Forum meet up at https://bit.ly/3kUfeWT.

In other news, Dan get's his second jab and Dara goes to a gig!

The post Measured Opinions #7: The GA4 PIVOT framework appeared first on Measurelab.

This week Dan and Dara discuss the questions you can ask yourself to see if you need to consider upgrading to Google Analytics 360 (GA360). They go through their considerations, as well as the differences between the free and not-so-free versions.

The 90/10 rule from Avinash Kaushik mentioned is over at https://bit.ly/3kwrFbj.

In other news, Dan finally gets to talk about Star Trek and Dara books a real-life holiday!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at [email protected].

The post Measured Opinions #6: Do you really need GA360? appeared first on Measurelab.

This week Dan and Dara discuss Google Analytics' infamous UTMs. They talk about what they are and why they're important in having good, reliable and clean data.

Google Analytics documentation on the Campaign Timeout can be found at https://bit.ly/3gyBLr1.

The post Dan mentions around UTM meaning 'yoU Tell Me' is https://bit.ly/3iZ1Kcz from Christopher S Penn.

In other news, Dan goes out to the cinema and Dara stays in playing poker!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at [email protected].

The post Measured Opinions #5: What is a UTM and why is it so important? appeared first on Measurelab.

This week Dan and Dara discuss what makes a good analytics consultant. Since they both have been consultants for many years, and Measurelab is always recruiting for more, they're in a pretty good place to explain what they look for to see if someone would be a good fit.

The company values we discuss are tenacity, curiosity, integrity and compassion.

The webinar from Peter O'Neill from ZHS Orchards on "Quadfurcation of Digital Analytics tools" can be found over at https://bit.ly/3iDODNO. Definitely worth a watch and signing up for their future events!

In other news, Dara is running and Dan is still harking on about skateboarding in the Olympics!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at [email protected].

The post Measured Opinions #4: What makes a good analytics consultant? appeared first on Measurelab.

This week Dan and Dara discuss the four things analytics practitioners should consider before rolling out Google Analytics 4 (GA4). Spoilers, it's all new... give it a week and this will probably be outdated too!

Dan is still plodding along with the house purchase and Dara promises to share some photos of the company social (if we can remember who took them).

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at [email protected].

The post Measured Opinions #3: What to know before you start with GA4 appeared first on Measurelab.

This week Dan and Dara debate the usefulness of the Google Analytics (GA/GA4) Session, and try to see if there is an alternative. Or if one of them is right and the other is flat out wrong.

The reference Dan makes to Stadia's session days is https://bit.ly/3l9j1RW, although he still can't prove they stole the idea from him...

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at [email protected].

The post Measured Opinions #2: Is the Session dead? appeared first on Measurelab.

This week Dan and Dara chat about the three key reasons they think we should care about GA4 right now.

Who'd have thought GA4 and Flimbos Quest could have common ground?!

Chat with us or suggest a new topic by emailing [email protected].

The post Measured Opinions #1: Why should I care about GA4? appeared first on Measurelab.