Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with Ellen Cole from Little Seed Group. Ellen shared insights on working with invisible differences and offers tips for businesses to enhance inclusivity in their social media and marketing efforts.

Full episode here: https://shorturl.at/tBGU6

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: How can we improve accessibility on the web? appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/bgn48

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/dwGiFdW-DGg

00:00:00 - Introduction

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast. We spoke about his personal journey to getting where he is today, the crossovers between Tech SEO and analytics, and the potential impact of generative AI on the industry.

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Quotes of the Episode:

"...If you work in anything other than in-house, then you're going to end up coming across some clients where you feel like you've won the lottery. They understand the impact of SEO, they are very forgiving of the time that it does take to action things or for things to start picking up." - Matt

"...I really think that it's not a case of ah, everything's on fire. You know, the world is going to end for us SEOs. You know, it's going to be, hey, let's adapt. And how do we adapt? And it's only those people who are capable of adapting that are going to make it through." - Matt

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends) appeared first on Measurelab.

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with our very own Matt Hooson, the Data Engineering Lead here at Measurelab. In this clip taken from episode 74 we discuss the update framework he's developed, and the costs and considerations when migrating to server-side GTM.

Full episode here: https://shorturl.at/wxBR7

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: Costs and considerations when migrating to server-side GTM appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/gkrMU

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/YdobyGA4DWg

00:00:00 - Introduction

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Episode Summary:

In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4. We specifically digged into the evolution of GA4, what it means for marketing, and the current trend around the composable CDP.

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Quotes of the Episode:

"...So I understand why did the new GA set up you know, from a building perspective, they've perfected it to handle more data in a more cost effective way" - Rick

"...This is a marketing technology and for example, one of the more recent updates they've done is that you can now create audiences. You can create GA4 audiences from within the Google Ads interface." - Dan

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value) appeared first on Measurelab.

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with Johan van de Werken from GA4BigQuery.com. In this clip taken from episode 72 we discuss the use cases for using the GA4 interface over BigQuery data, and some thoughts around where that's going in the future.

Full episode here: https://shorturl.at/fANO9

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: GA4 vs BigQuery data, what are the use cases? appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/qwRZ6

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/BaK-EnMe91g

00:00:00 - Introduction

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Episode Summary:

In this week's episode of The Measure Pod, it's our Christmas special! Dan and Bhav discuss the highs and lows of the past year, they make predictions for 2024, and shared what they'll be up to over the Christmas period.

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Quotes of the Episode:

"ChatGPT has allowed them to speed up the way they work you know, if you've never written SQL before, or if you've written SQL to a, you know, intermediate or basic level, you can now get really advanced code coming straight out of ChatGPT" - Bhav

"I've noticed how many hours of my life in the last five years have been talking about things like GDPR and cookies when I never thought of that, when I started this over 10 years ago" - Dan

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #92 Christmas Special: Year in review and predictions for 2024 appeared first on Measurelab.

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with Marc Crawley from Diversita, a recruitment company that specialises in advising and empowering neurodivergent data, technology and IT professionals.

Full episode here: https://shorturl.at/fsyHQ

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: Neurodiversity in data, technology and IT appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/bioqR.

You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=5OrlSP8Tpk4.

00:00 Intro

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Episode Summary:

In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future. We also go his thoughts around marketing and product analytics, as well as analytics vendor consolidation.

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Quotes of the Episode:

"I call it the last mile problem where you can have the best data quality, best implementation but then if you can't get people in the last mile to use the data then everything you did is for nothing." - Adam

"I think the problem with you know, being a complete one vendor marketing specialist or analyst, whatever it's going to be, it means that you kind of alienate yourself from everything else that's out there and you never become fully adaptable." - Bhav

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #91 Warehouse native analytics (with Adam Greco @ Amplitude) appeared first on Measurelab.

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with Rowenna Fielding, a data privacy expert. She discusses the difference between ePrivacy and GDPR, as well as debunking cookie consent.

Full episode here: https://shorturl.at/mxTW5

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: What are the differences between ePrivacy and GDPR? appeared first on Measurelab.

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with Phil Gomm and Tony Reeves from Ding, a learning design consultancy. They discussed with us what learning design is, and how it can be applied to the analytics industry to create positive experiences.

Full episode here: https://shorturl.at/fjmDG

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: Building effective learning experiences in analytics appeared first on Measurelab.