Full show notes, transcript and AI chatbot - https://shorturl.at/kzOY9

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-LVxueobRTg

[00:00:00] Intro.

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Episode Summary:

In this week's episode of The Measure Pod it's the end of an era as we bid farewell to our fellow co-host, Dara Fitzgerald. But fear not, he's not vanishing into thin air; he'll still be around to gate-crash future episodes now and again. We had the pleasure of speaking to Dara to about his journey into analytics, and some of the changes he's seen in the industry over his career. We also spoke about the process of setting up Measurelab over 10 years ago, and his advice for anyone wanting to follow in his footsteps.

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Quotes of the Episode:

"...I think a lot of it comes down to timing and the requirement that you're trying to fill or the need that you're trying to plug in the market." - Dara

"...I think that's such an important factor to anyone within any analytics or data field is the ability to zoom out and understand what the hell you're doing and why and who you're doing it." - Dan

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #101 Daralytics (with Dara Fitzgerald @ Measurelab) appeared first on Measurelab.

Episode Summary:

In this weeks sound bite (from the archive) we revisit a conversation with David Mannheim from August 2023, diving into the topic of personalisation. David discusses how personalisation goes beyond just a recommendation engine, emphasising its role in building deeper connections with customers. The conversation explores the idea that all brands, even those like Screwfix, can benefit from personalisation as a communication principle.

Full episode here: https://shorturl.at/efoyH

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: Building deeper relationships through personalisation appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/adrZ9

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/J82o-sTTxW0

[00:00:00] Human37 and inspiration

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive. We also discuss the composable CDP landscape as a whole and the challenges and use cases for data teams.

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Quotes of the Episode:

"...The customer journey is transversal regardless of which department they're encountering or interacting with. They literally don't give a damn." - Glenn

"...It's like buying a Lamborghini to drop your children to school. It's a very expensive solution to a very trivial problem." - Bhav

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/jzDMR

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/_YTgTnZZqZQ

00:00:00 - Intro

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Gaurav Tiwari, ex-Meta, currently working as an Engineering Manager at Spotify. We spoke about AI not just in data analysis but also its use when it comes to data preparation, semantic layering and analytics engineering. We also have a big announcement to make regarding one of our co-hosts, so stay tuned!

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Quotes of the Episode:

"...The part that never dies is the human curiosity to know more about something." - Gaurav

"...I would love to have a little bit more visibility around the social impact that people are making by saying that, yeah, we are contributing to making the world a better place." - Gaurav

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify) appeared first on Measurelab.

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with Rasmus Houlind from Agillic. They chat about what personalisation entails, the distinctions between implicit and explicit personalisation, the ownership of the customer journey by the customer, and the adaptation of a CRO mindset for personalisation.

Full episode here: https://shorturl.at/CFHIX

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: How can personalisation drive lasting value? appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/fqIO2

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/VDZ5P8_Ianc

[00:00:00] Introduction.

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Episode Summary:

In this week's episode of The Measure Pod we spoke with David Jayatillake, co-founder of Delphi and organiser of the London Analytics Meetup. David spoke to us about the concept of semantic layers, offering a deep understanding of its applications and implications in various technologies. Despite some questionable jokes, the episode is packed with nuggets of wisdom.

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Quotes of the Episode:

"...I think whilst we're still maybe in the very early stages of semantic layers and things like that, I think it's definitely something to watch out for in the future." - David

"...You need something that's going to give it context, but you also need something that's going to give it constraint, and that's kind of like what's really good about a semantic layer." - David

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/hlrX7

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/f0oL6Fvao78

00:00:00 - Intro

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking. He discusses the challenges faced by product managers, his journey into product management, and the technical skills he deploys. We spoke about event data and marketing data, as well as the people, processes, and design involved in event tracking.

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Quotes of the Episode:

"...And product is more complicated because like there's often not like a clear funnel in there, it's not a linear path that you have." - Timo 

"..."It's the irony, isn't it? Is that people think that it used to be okay and now it's broken. And actually it was always broken." - Dan

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #97 The future of event data (with Timo Dechau @ deepskydata) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/hpHRW

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/vDvvtv4WqNM

00:02:02 - Introducing special guest Tim Ceuppens

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing. Tim shared his journey from film school to becoming the Chief Marketing Officer for Belgium and Netherlands' largest health foods company, highlighting the importance of curiosity and storytelling in data analytics.

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Quotes of the Episode:

"...I'm done with not being informed, not understanding what you're trying to tell me, or being shown like cherry picked data where you did a good job, even though we're not seeing any returns, but there was a lot of engagement or vice versa. And I just started to think, okay, so what can I do?" - Tim 

"...So Ted Lasso, you know that scene where he's playing darts and he's talking about how he got to where he got to and people always underestimated him. And it was that quote he saw by Walt Whitman on the wall that said, be curious, not judgmental." - Bhav

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit) appeared first on Measurelab.

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with Jim Sterne from Target Marketing. He specifically discusses the changes in online marketing and data since the 1990s.

Full episode here: https://shorturl.at/euwI1

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: How has the role of data changed over time? appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/hqFZ0

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-7WYFOk3dvc

00:00:00 - Introduction to Alan Lucas and form analytics

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics. We spoke specifically about webforms, and the optimisation tool Zuko has built to help businesses get a better understanding of when, where and why visitors abandon forms. We also discuss the potential impact of AI on forms, and the benefits of using a dedicated tool as opposed to GA4.

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Quotes of the Episode:

"...What we tend to look at is more a difference in behaviour between cohorts and the you know, the base cohort we look at is the cohort of people who are successfully completing a form and the cohort of people who abandon the form. And if you see a significant difference in behaviour between those two, and I mean statistically significant, then you've got an indicator there's a problem." - Alun

"...I think for me, it would be quite important to be able to view the sub metrics that are being used to make up that quasi-metric, because if you just get that frustration score and you don't know what's contributing to it, you could then make the wrong conclusion." - Dara

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #95 Analytics on form (with Alun Lucas @ Zuko Analytics) appeared first on Measurelab.