The Measurement Minute

The Measurement Minute by Gary Angel   The hardest part of most analytics projects is the data wrangling – and so far that’s proven to be the case when it comes to building a predictive queue model to incorporate into our DM1 platform. I’m working with data from multiple clients and while the core data … Continue reading "Data Wrangling for Predictive Queue Analytics"

The Measurement Minute by Gary Angel   The hardest part of most analytics projects is getting and prepping the data. For predictive queue management, we’ll use an event level feed from Digital Mortar’s DM1 product. It gives us every piece of data we might want. The hard part, is deciding what we might actually want … Continue reading "Predictive Queue Management: Data Preparation for Analysis"

The Measurement Minute by Gary Angel   A recent article in CNN detailed the steady growth in self-checkout despite a litany of problems for both customers and stores. Is the trend truly driven, as the article suggests, by a fundamental misconception that self-checkout is faster? Whatever you think about self-checkout (I happen to like it), … Continue reading "Measuring Self-Checkout. Or not…"

The Measurement Minute by Gary Angel   A customer’s time in line is one of the most important (and controllable) aspects of physical experience. We’re currently working through several queue management projects that will involve both active queue management (alerting when lines get long) and – even more interesting – predictive queue management (alerting when … Continue reading "Introduction to Predictive Queue Management"

The Measurement Minute by Gary Angel   Celebrating 50 years since their landmark study The Limits to Growth, the co-editors of a retrospective look back manage to seem as smug and wrong-headed as ever in this Wired interview:   https://www.wired.com/story/the-infamous-1972-report-that-warned-of-civilizations-collapse/   It’s awfully hard to model the world but a deep ignorance about economics and … Continue reading "On the Limits to Growth and the Limitless Hubris of Modelers"

The Measurement Minute by Gary Angel   Integrating Shopper Journey and Point-of-Sale (PoS) data at the store-section/time level delivers powerful analytics around true conversion rate, optimal STARs rate, section seasonality, out-of-stock impact and more. But what about integrating PoS at the individual level – so that specific baskets are attached to specific journeys?   More … Continue reading "The Analytics Power of Integrating Individual Shopper Journey and Point-of-Sale Data"

The Measurement Minute by Gary Angel   The value of a PoS integration to journey data is profound. And that value starts with one essential metric – the true conversion rate. Journey tells you how much traffic every area of your store got. How much of that traffic engaged. What it doesn’t tell you is … Continue reading "Key Analytics with Point-of-Sale (PoS) Data at the Store Section Level"

The Measurement Minute by Gary Angel   The key to a successful integration of PoS data into Shopper Journey data isn’t usually the join itself – it’s having a good mapping of SKU to store. That mapping is essential even if you’re doing a join at the individual level, because it’s the only way to … Continue reading "Shopper Journey and PoS Integration : Mapping SKUs to the Store"

The Measurement Minute by Gary Angel   Given that PoS data is a powerful addition to shopper journey data, the question becomes what level of PoS data integration is necessary or appropriate. The most powerful integration is also the most detailed – integrating purchase data into individual journeys. This kind of integration let’s you see … Continue reading "Choosing the Level of PoS Data to Integrate into Shopper Journeys"

The Measurement Minute by Gary Angel   Yes, Point-of-Sale (PoS) data enables a host of really fundamental analytics opportunities in store journey measurement – from both the journey and the store perspective. It also helps ensure that key shopper journey metrics mean what you think they mean. But probably the most important role PoS data … Continue reading "Why PoS Data is a Fundamental Integration with Shopper Journey Data"