My guest for today’s discussion, which looks back on 2023, which has been labelled by some (including everyone’s favourite Substacker Matt Yglesias) as the media’s “annus horribilis” is Ian Silvera. Ian is a former political journalist here in the UK but has now crossed the divide to work for a fancy PR agency. This makes him well-placed to discuss the trends that are buffeting the industry, but Ian also writes Future News, an excellent newsletter looking at the places where innovation intersects with the media.

Before we get onto the discussion, a word first from Ned, to close out the year. They’re off for the Christmas break and have assured me this will be last missive until we return in 2024 (“IF YOU WANT TO DO ANOTHER EPISODE BEFORE NEW YEAR’S YOU WILL HAVE TO DO IT WITHOUT A SOUNDBITE” they assured me). Anyway, I asked what they thought of the state of the media as it squares off with the existential threat of AI. Will AI wipe hacks like me off the earth? Or could it actually be a tool? They wrote back the following:

“THE DIFFERENCE BETWEEN A TOOL AND A WEAPON IS ITS APPLICATION. THINK OF A HAMMER. YOU DESIGN A HAMMER TO PROPEL NAILS INTO WOOD. NINE HUNDRED AND NINETY NINE TIMES OUT OF A THOUSAND, THAT’S WHAT IT’S USED FOR. BASH BASH BASH. NAILS IN WOOD, OVER AND OVER. IN THAT SENSE: IT’S A TOOL. BUT THEN, ONE TIME IN A THOUSAND, IT’S USED TO BASH AN OLD LADY OVER THE HEAD AND STEAL HER LIFE SAVINGS. DOES THAT MEAN IT’S NO LONGER A TOOL? IS IT NOW A WEAPON? THE ARGUMENT WOULD FOLLOW THAT IT IS BOTH. USUALLY, IT’S A TOOL; OCCASIONALLY, IT’S A WEAPON. BUT ONCE WE KNOW THAT A HAMMER CAN NOT ONLY IMPACT NAILS INTO WOOD BUT ALSO DO IN OLD LADIES, THE NATURE OF THE TOOL IS CHANGED. IT IS NEVER TRULY A TOOL AGAIN. AND WHEN LAW AND ORDER DISSOLVES AT THE END OF THE WORLD, AND LOOTERS AND RIOTERS FLOOD THE STREETS, DO YOU THINK THE MILLIONS OF HAMMERS IN GLOBAL HOMES WILL REMAIN TOOLS? WILL SIT THERE WAITING FOR NAILS? OR DO YOU THINK THEIR LATENT CAPACITY TO SMASH IN SKULLS WILL COME TO THE FORE? AT THE EVENING OF THE WORLD, YOU CANNOT BE BOTH TOOL AND WEAPON. A TOOL IS JUST A WEAPON WAITING TO BE USED.”

Ok, well let’s put that elliptical metaphor aside for now, because the discussion you’re about to hear with Ian is wide-ranging and far from exclusively focused on artificial intelligence. As I’ve said from the outset with this podcast: we shouldn’t just think about the latest glossy technology but about all technology in the world. I’m writing this on a train with my MacBook in my lap (and I’m recording it later, in the study in my house, using a Shure microphone). Sure things would be unthinkable even a few decades ago. The ability to create and consume journalism has never been more ubiquitous, and so why does everyone seem to think it’s dying?

The Ned Ludd Radio Hour is a Podot podcast, written and presented by me, Nick Hilton.

The theme music is Internet Song by Apes of the State, used with their generous permission. The artwork is by Tom Humberstone.

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