The tendency to liking or loving refers to the human inclination to develop positive feelings, affection, or admiration towards certain individuals, groups, or ideas. These positive emotions can arise from various factors such as shared interests, values, or experiences, as well as perceived warmth, kindness, or attractiveness.

Affection can blind us. Stay objective, even when emotions run strong.

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The tendency to envy or jealousy refers to the human propensity to experience resentment or covetousness towards others' possessions, achievements, or advantages. Envy arises when individuals perceive others as possessing desirable qualities or possessions that they lack, leading to feelings of inferiority, bitterness, or hostility.

Comparison steals joy and distorts focus. Build your own path instead of yearning for theirs.

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The tendency to disliking or hating refers to the human inclination to harbor negative feelings or antipathy towards certain individuals, groups, or ideas. These negative emotions can stem from various factors such as past experiences, ideological differences, or perceived threats to one's beliefs or values.

Judgments often cloud reality. Look deeper before letting biases take control.

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Social proof is a psychological phenomenon where individuals look to the actions, behaviors, or opinions of others to guide their own decisions and behaviors, especially in ambiguous or uncertain situations. It is based on the principle that people tend to conform to the actions of others under the assumption that those actions reflect correct behavior or choices.

When everyone’s doing it, we tend to follow. Beware of the crowd—it’s not always right.

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Sayre's Law states, "In any dispute, the intensity of feeling is inversely proportional to the value of the issues at stake." In other words, the more trivial or insignificant the subject of disagreement, the more intense the emotions and conflicts surrounding it tend to be. Sayre's Law highlights the tendency for individuals to invest disproportionate energy and attention into relatively unimportant matters, often leading to unnecessary conflicts or drama.

The smaller the stakes, the fiercer the fight. Keep perspective when things heat up.

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Resilience is the ability to adapt, bounce back, and recover from adversity, challenges, or setbacks. It involves maintaining a positive attitude, coping effectively with stress, and persevering in the face of obstacles or difficulties. Resilience is not about avoiding adversity altogether but rather about navigating challenges with flexibility, optimism, and determination.

Strength is not avoiding the fall—it’s rising stronger every time you do.

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The Pygmalion Effect, also known as the Rosenthal Effect, is a psychological phenomenon where higher expectations lead to an increase in performance or achievement. When individuals are treated or perceived as capable, competent, or high-performing, they are more likely to exhibit behaviors and qualities that align with those expectations. This can result in a self-fulfilling prophecy, where positive beliefs and attitudes about someone's abilities lead to improved outcomes.

High expectations inspire high performance. Believe in others, and watch them rise to meet the challenge.

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Preserving optionality refers to the strategy of maintaining flexibility and keeping multiple options open in anticipation of uncertain or changing circumstances. By preserving optionality, individuals or organizations can adapt to new information, opportunities, or challenges and make more informed decisions in the future.

Keep your doors open. Flexibility today is the secret weapon for tomorrow’s success.

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The placebo effect is a psychological phenomenon where a person experiences a perceived improvement in symptoms or outcomes after receiving a treatment or intervention that has no active therapeutic effect. The effect is believed to occur due to the individual's belief in the treatment's efficacy, leading to changes in subjective experiences such as pain perception, mood, or overall well-being.

Belief shapes reality. The mind’s power can heal—or deceive—when expectations meet perception.

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The paradox of choice refers to the phenomenon where having too many options can lead to decision paralysis, dissatisfaction, and regret. While choice is generally considered a positive aspect of freedom and autonomy, excessive choices can overwhelm individuals and undermine their ability to make decisions confidently or satisfactorily.

Too many options can paralyze. Sometimes, less is truly more when it comes to making decisions.

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