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In episode #18, we talk about how to find better, more effective content ideas for your business so that you can generate targeted leads, build a community, and increase your sales.
TIME-STAMPED SHOW NOTES:
[01:10] A Little Bit About Content Marketing
[02:53] The Role of Content in Your Business
[05:10] Analyze Your Existing Assets
[07:41] Search These Websites for Content Ideas
[09:39] Click Hashtags on Social Media
[11:15] Use Search Engines Other Than Google
[13:53] Final Tips About Sourcing Content Ideas
[17:02] Bloopers
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In episode #17, we talk about the effects of mindset on your ability to succeed and share 5 core business beliefs you can adopt today that get you unstuck and help you prosper.
TIME-STAMPED SHOW NOTES:
[00:53] Challenging Times Affect Your Mindset and Your Mood
[02:58] Challenging Times Affect Your Productivity
[06:33] How Fear Can Keep You Stuck in Your Business
[08:21] Limiting Beliefs have Consequences
[11:38] How to Reframe Negative Thoughts
[12:18] Why It’s Crucial to Change Your Limiting Beliefs
[12:44] Core Business Beliefs You Can Adopt to Achieve Success
[19:25] Why You Need to Embrace These Core Business Beliefs
[20:36] Bloopers
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In episode #16, we talk about how you can improve your content’s effectiveness by following a few simple guidelines. As a result, you’re going to create content that’s much better for your audience—and your bottom line!
TIME-STAMPED SHOW NOTES:
[01:15] The Role of Planning and Strategy in Effective Content Creation
[04:58] What Happens When You Don’t Create Effective Content
[10:06] How to Make Your Content More Effective
[17:07] Final Thoughts About Effective Content
[18:18] Bloopers
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In episode #15, we talk about the five steps you can take to plan your time in a way that maximizes productivity while creating time for personal goals, fun, and self-care.
TIME-STAMPED SHOW NOTES:
[01:26] What Really Kills Your Productivity?
[02:29] The Pros of Planning Your Day
[06:27] The Consequences of Not Planning Your Day
[08:26] Have a Process to Plan Your Day
[11:28] Step 1: Consult Your Calendar First
[13:44] Step 2: Begin The Night Before
[15:29] Step 3: Avoid Overplanning
[18:04] Step 4: Block Your Time
[21:10] Step 5: Schedule Breaks into Your Routine
[24:33] Final Thoughts on How to Plan Your Day
[26:18] Bloopers
RESOURCES MENTIONED IN THIS EPISODE:
The Pomodoro Technique
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In episode #14, we share business writing tips that will improve your writing so that you achieve better results from your marketing as well as increase your influence and impact.
TIME-STAMPED SHOW NOTES:
[01:01] The Power of Your Words
[04:36] Effective Writing Requires Practice
[05:27] 5 Business Writing Tips to Improve Your Marketing
[05:50] Identify a Goal
[07:56] Research the Competition and Related Data
[10:19] Read a Book Before Writing
[12:43] Do a Brain Dump Without Editing as Your First Draft
[15:22] Edit Twice
[19:37] Final Thoughts on Business Writing
[22:35] Bloopers
RESOURCES MENTIONED IN THIS EPISODE:
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In episode #13, we’re sharing strategies you can use right now to leverage your time so you can work smarter and defeat the daily disorder!
TIME-STAMPED SHOW NOTES:
[00:53] Wasted Time is a Big Challenge for Business Owners
[04:59] Where You Waste the Most Time
[10:14] Track Your Time to Leverage Your Time
[12:55] How to Track Your Time
[16:42] Why You Should Leverage Your Time
[18:58] Strategy #1: Batch and Schedule Social Media Content to Leverage Your Time
[21:04] Strategy #2: Create a Filing System to Manage Documents to Leverage Your Time
[24:31] Strategy #3: Create Systems for Repeatable Tasks to Leverage Your Time
[26:05] Final Thought about Leveraging Your Time
[27:41] Bloopers
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In episode #12, we explain why small business owners would or wouldn’t want a business blog.
TIME STAMPED SHOW NOTES:
[01:07] Keeping Your Marketing Minimal
[04:57] What is a Business Blog?
[07:06] Is Blogging Still Effective?
[11:20] Do You Need a Business Blog?
[15:22] Is a Business Blog Worth It Even Though It’s Not a Quick Win?
[18:05] Bloopers
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In episode #11, we talk about how to banish negative thoughts and self-talk and discuss why a positive attitude matters in business.
TIME-STAMPED SHOW NOTES:
[00:54] Your attitude is everything
[01:47] How negative thoughts affect the entrepreneur
[05:05 How to change your limiting beliefs
[07:38] Reason #1: A positive attitude allows you to take risks
[08:35] Reason #2: A positive attitude means mistakes won’t overwhelm you
[09:15] Reason #3: A positive attitude increases productivity
[10:07] Reason #4: A positive attitude eliminates procrastination
[11:12] Final thoughts about why a positive attitude matters
[12:22] Bloopers
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In episode #10, we share actionable tips to help you increase your focus, so that you’re more productive and less distracted.
TIME-STAMPED SHOW NOTES:
[01:10] What is productivity?
[02:20] Having focus
[02:55] What are the consequences of not focusing?
[04:04] The benefits of increasing your focus
[04:35] The enemy of focus
[07:16] Tip 1 to increase your focus: plan ahead
[08:05] The benefits of having a plan
[08:41] Tip 2 to increase your focus: turn off notifications on your phone and computer
[09:21] The problem with notifications
[10:10] How to deal with notifications
[10:44] Tip 3 to increase your focus: stop multitasking
[13:30] Tip 4 to increase your focus: take care of yourself
[15:00] Final thoughts about focus
[16:11] Bloopers
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In episode #9, we talk about the role of marketing in your business, the skills you need when you’re wearing your marketing hat, and how to DIY these skills when you don’t have them.
TIME-STAMPED SHOW NOTES:
[01:22] Do small business owners need marketing skills?
[04:13] What’s the role of marketing in small business?
[05:44] What does marketing encompass?
[07:56] #1 Copywriting skills
[09:28] How to DIY your copywriting skills
[11:02] #2 Planning skills
[12:17] Tips for improving your planning skills
[13:30 #3 Visual design skills
[14:24] How to DIY your visuals
[16:06] #4 Technical skills
[16:42] Tech tools to fudge your marketing skills
[18:53] #5 Listening skills
[19:53] How to be a good listener
[22:16] DIY marketing and your mindset
[24:49] Bloopers
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From the publisher's feed
Productivity Coach Theresa Cifali and Marketing Consultant Meghan Monaghan host this bi-weekly podcast for small business owners who want to achieve more through mini coaching sessions and honest conversations about business, productivity, mindset, and marketing.
Tackle the things holding you back and identify what to do next so that you are more confident, make better decisions, and make progress in your business.
New episodes launch every other Wednesday.