The Messy Desk Podcast

The Messy Desk Podcast

By The Messy Desk PodcastBusinessEntrepreneurshipMarketing
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The Messy Desk Podcast episodes

  • 4 Reasons to Avoid Content Marketing | Ep. #28

    In episode #28, we talk about some of the reasons to avoid content marketing.  Although content marketing is an effective way to build and grow a business, it’s not a strategy that makes sense for every business.  Find out if it’s right for you!


    TIME-STAMPED SHOW NOTES:

    [01:19] Introduction 

    [02:41] 4 Reasons to Avoid Content Marketing

    [10:20] Content Marketing is the Best Marketing

    [13:07] Bloopers


    WE WANT TO HEAR FROM YOU:

    What should we talk about next? Please tell us in the comments below or email us at messydeskpodcast [at] gmail [dot] com.

    What did you enjoy about this episode? Please leave a brief review to let us know!


    CONNECT WITH US:

    • MessyDeskPodcast.com 
    • TheresaCifali.com 
    • Twitter @TheresaCifali 
    • MeghanMonaghan.com 
    • Twitter @MeghanMonaghan1
    14 min
  • 5 Daily Rituals That Help You Be More Productive | Ep. #27

    In episode #27, we’re discussing how daily rituals help you be more productive and 5 rituals you must incorporate into your life.

    TIME-STAMPED SHOW NOTES:

    [01:22] Your Elaborate Morning Routine Won’t Work

    [03:39] The Difference Between Routines and Rituals

    [04:53] Good Rituals Begin with Good Habits

    [06:31] 3 Ways Daily Rituals Improve Productivity

    [11:22] What Makes a Good Ritual?

    [14:46] 5 Daily Rituals That Help You Be More Productive

    [18:47] Creating Good Daily Rituals Will Be a Game Changer in Your Productivity

    [20:00] Bloopers

    RESOURCES MENTIONED IN THIS EPISODE:

    Michael Hyatt

    WE WANT TO HEAR FROM YOU:

    What should we talk about next? Please tell us in the comments below or email us at messydeskpodcast [at] gmail [dot] com.

    What did you enjoy about this episode? Please leave a brief review to let us know!

    CONNECT WITH US: 

    • MessyDeskPodcast.com 
    • TheresaCifali.com 
    • Twitter @TheresaCifali 
    • MeghanMonaghan.com 
    • Twitter @MeghanMonaghan1 



    21 min
  • Why Content Marketing is Important | Ep. #26

    In episode #26, we talk about why content marketing is important and why it ultimately generates 3x more leads than traditional marketing strategies. Can you benefit from using content to grow your business? Listen to find out!


    TIME-STAMPED SHOW NOTES:

    [02:51] What is Content Marketing?

    [05:00] How Does Content Marketing Work?

    [08:37] Why Content Marketing is Important

    [15:50] Content Marketing Works But Isn’t for Everyone

    [18:12] Bloopers


    RESOURCES MENTIONED IN THIS EPISODE:

    • The Dodo


    WE WANT TO HEAR FROM YOU:

    What should we talk about next? Please tell us in the comments below or email us at messydeskpodcast [at] gmail [dot] com.

    What did you enjoy about this episode? Please leave a brief review to let us know!


    CONNECT WITH US:

    • MessyDeskPodcast.com 
    • TheresaCifali.com 
    • Twitter @TheresaCifali 
    • MeghanMonaghan.com 
    • Twitter @MeghanMonaghan1
    19 min
  • 3 Things You Must Consider Before You Can Set Effective Goals | Ep. #25

    In episode #25, we share three things you must do before you create successful goals for your business.

    TIME-STAMPED SHOW NOTES:

    [00:51] The Purpose of Creating Effective Goals

    [03:32] Creating Effective Goals Starts with Thinking

    [06:15] How to Focus Your Thinking

    [10:04] Your Mission Statement is Key to Setting Effective Goals

    [11:47] Know Where You are to Know Where You’re Going

    [13:43] Effective Goals Are Key to Your Business Growth

    [15:04] Bloopers

    WE WANT TO HEAR FROM YOU:

    What should we talk about next? Please tell us in the comments below or email us at messydeskpodcast [at] gmail [dot] com.

    What did you enjoy about this episode? Please leave a brief review to let us know!

    CONNECT WITH US: 

    • MessyDeskPodcast.com 
    • TheresaCifali.com 
    • Twitter @TheresaCifali 
    • MeghanMonaghan.com 
    • Twitter @MeghanMonaghan1
    16 min
  • Customer Avatar Alternatives: Skip the Buyer Personas and Do This Instead | Ep. #24

    In episode #24, we talk about the customer avatar approach to marketing and why figuring out the demographics and characteristics of your perfect buyer can hold you back. If you’ve put off creating your own customer avatar, then you’re going to love the two alternatives we’re sharing in this episode.

    TIME-STAMPED SHOW NOTES:

    [01:11] What is a Customer Avatar and Why Create One?

    [04:04] The Problem with Defining a Customer Avatar

    [07:30] Two Customer Avatar Alternatives

    [16:02] Combine the Two Strategies for a Stronger Marketing Message

    [21:55] Should You Abandon the Customer Avatar Approach?

    [25:25] Bloopers

    RESOURCES MENTIONED IN THIS EPISODE:

    • The Persuasion Revolution 
    • Social Triggers

    WE WANT TO HEAR FROM YOU:

    What should we talk about next? Please tell us in the comments below or email us at messydeskpodcast [at] gmail [dot] com.

    What did you enjoy about this episode? Please leave a brief review to let us know!

    CONNECT WITH US: 

    • MessyDeskPodcast.com 
    • TheresaCifali.com 
    • Twitter @TheresaCifali 
    • MeghanMonaghan.com 
    • Twitter @MeghanMonaghan1 
    26 min
  • How to Build Good Habits | Ep. #23

    In episode #23, we’re sharing why it’s critical to build good habits and how to go about doing so step-by-step.

    TIME-STAMPED SHOW NOTES:

    [03:08] What is a habit?

    [07:16] Why habits matter

    [09:26] Build good habits by starting small

    [12:48] How long does it take to establish a habit?

    [15:15] How to build good habits

    [17:20] What is a habit loop?

    [19:42] Use the 4 laws of behavioral change to build good habits

    [28:04] Build good habits now or stay stuck where you are

    [29:44] Bloopers

    RESOURCES MENTIONED IN THIS EPISODE:

    • Atomic Habits by James Clear

    WE WANT TO HEAR FROM YOU:

    What should we talk about next? Please tell us in the comments below or email us at messydeskpodcast [at] gmail [dot] com.

    What did you enjoy about this episode? Please leave a brief review to let us know!

    CONNECT WITH US: 

    • MessyDeskPodcast.com 
    • TheresaCifali.com 
    • Twitter @TheresaCifali 
    • MeghanMonaghan.com 
    • Twitter @MeghanMonaghan1



    30 min
  • 5 Benefits of an Editorial Content Calendar | Ep. #22

    In episode #22, we talk about what an editorial content calendar is and the benefits of using one to plan your blog, vlog, and podcast content.

    TIME-STAMPED SHOW NOTES:

    [01:40] Start with Strategy and Planning in Your Marketing

    [04:33] What is an Editorial Content Calendar?

    [08:24] How to Format an Editorial Content Calendar

    [11:15] The 5 Benefits of an Editorial Content Calendar

    [21:22] Is Having an Editorial Content Calendar a Necessity?

    [23:13] Bloopers

    RESOURCES MENTIONED IN THIS EPISODE:

    • Google Sheets
    • Asana
    • Coschedule

    WE WANT TO HEAR FROM YOU:

    What should we talk about next? Please tell us in the comments below or email us at messydeskpodcast [at] gmail [dot] com.

    What did you enjoy about this episode? Please leave a brief review to let us know!

    CONNECT WITH US:

    • MessyDeskPodcast.com 
    • TheresaCifali.com 
    • Twitter @TheresaCifali 
    • MeghanMonaghan.com 
    • Twitter @MeghanMonaghan1
    24 min
  • Achieving Your Goals: 3 Reasons to Write Down Your Goals | Ep. #21

    In episode #21, we dive into the importance of writing down your goals, why you don’t write them down in the first place, and how doing so helps you win in business.

    TIME-STAMPED SHOW NOTES:

    [00:55] Achieving Your Goals is Harder When You Aren't Clear on Them

    [03:49] What Keeps You From Writing Down Your Goals

    [07:39] Achieving Your Goals Starts with Writing Them Down

    [09:14] 3 Reasons Why Writing Down Your Goals Helps You Achieve Them

    [17:22] Final Thoughts About Achieving Your Goals

    [18:59] Bloopers

    WE WANT TO HEAR FROM YOU:

    What should we talk about next? Please tell us in the comments below or email us at messydeskpodcast [at] gmail [dot] com.

    What did you enjoy about this episode? Please leave a brief review to let us know!

    CONNECT WITH US: 

    • MessyDeskPodcast.com 
    • TheresaCifali.com 
    • Twitter @TheresaCifali 
    • MeghanMonaghan.com 
    • Twitter @MeghanMonaghan1 
    20 min
  • Learning to Say No With Confidence | Ep. #20

    In episode #20, we give you a different perspective on what saying “no” means as well as some tips for how to say “no” with more confidence (and less guilt).

    TIME-STAMPED SHOW NOTES:

    [00:53] The Struggle to Say No

    [03:37] Reasons Why You Say No

    [07:25] Changing Your Mindset About “Yes” and “No”

    [11:04] What Saying No Really Means

    [13:00] Ways to Help You Say No

    [20:52] The Confidence to Say No Comes From Within

    [23:33] Bloopers

    RESOURCES MENTIONED IN THIS EPISODE:

    • Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want by Michael Hyatt and Daniel Harkavy

    WE WANT TO HEAR FROM YOU:

    What should we talk about next? Please tell us in the comments below or email us at messydeskpodcast [at] gmail [dot] com.

    What did you enjoy about this episode? Please leave a brief review to let us know!

    CONNECT WITH US: 

    • MessyDeskPodcast.com 
    • TheresaCifali.com 
    • Twitter @TheresaCifali 
    • MeghanMonaghan.com
    • Twitter @MeghanMonaghan1 
    25 min
  • 3 Effective Productivity Hacks That You’ve Probably Never Heard Before | Ep. #19

    In episode #19 we share three little known productivity hacks that will make a huge difference in your work performance.

    TIME-STAMPED SHOW NOTES:

    [00:51] A Fresh Perspective on Productivity Hacks

    [02:37] Leverage Your Natural Patterns for Better Productivity

    [06:04] Use Music to Boost Your Productivity

    [11:58] Get Dressed to Shoes to Be More Productive

    [16:50] Final Thoughts About Effective Productivity Hacks

    [18:12] Bloopers

    RESOURCES MENTIONED IN THIS EPISODE:

    • Music and Productivity Statistics Infographic
    • Brain.fm

    WE WANT TO HEAR FROM YOU:

    What should we talk about next? Please tell us in the comments below or email us at messydeskpodcast [at] gmail [dot] com.

    What did you enjoy about this episode? Please leave a brief review to let us know!

    CONNECT WITH US: 

    • MessyDeskPodcast.com 
    • TheresaCifali.com 
    • Twitter @TheresaCifali 
    • MeghanMonaghan.com 
    • Twitter @MeghanMonaghan1
    19 min

About The Messy Desk Podcast

From the publisher's feed

Productivity Coach Theresa Cifali and Marketing Consultant Meghan Monaghan host this bi-weekly podcast for small business owners who want to achieve more through mini coaching sessions and honest conversations about business, productivity, mindset, and marketing.