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In episode #28, we talk about some of the reasons to avoid content marketing. Although content marketing is an effective way to build and grow a business, it’s not a strategy that makes sense for every business. Find out if it’s right for you!
TIME-STAMPED SHOW NOTES:
[01:19] Introduction
[02:41] 4 Reasons to Avoid Content Marketing
[10:20] Content Marketing is the Best Marketing
[13:07] Bloopers
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In episode #27, we’re discussing how daily rituals help you be more productive and 5 rituals you must incorporate into your life.
TIME-STAMPED SHOW NOTES:
[01:22] Your Elaborate Morning Routine Won’t Work
[03:39] The Difference Between Routines and Rituals
[04:53] Good Rituals Begin with Good Habits
[06:31] 3 Ways Daily Rituals Improve Productivity
[11:22] What Makes a Good Ritual?
[14:46] 5 Daily Rituals That Help You Be More Productive
[18:47] Creating Good Daily Rituals Will Be a Game Changer in Your Productivity
[20:00] Bloopers
RESOURCES MENTIONED IN THIS EPISODE:
Michael Hyatt
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In episode #26, we talk about why content marketing is important and why it ultimately generates 3x more leads than traditional marketing strategies. Can you benefit from using content to grow your business? Listen to find out!
TIME-STAMPED SHOW NOTES:
[02:51] What is Content Marketing?
[05:00] How Does Content Marketing Work?
[08:37] Why Content Marketing is Important
[15:50] Content Marketing Works But Isn’t for Everyone
[18:12] Bloopers
RESOURCES MENTIONED IN THIS EPISODE:
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In episode #25, we share three things you must do before you create successful goals for your business.
TIME-STAMPED SHOW NOTES:
[00:51] The Purpose of Creating Effective Goals
[03:32] Creating Effective Goals Starts with Thinking
[06:15] How to Focus Your Thinking
[10:04] Your Mission Statement is Key to Setting Effective Goals
[11:47] Know Where You are to Know Where You’re Going
[13:43] Effective Goals Are Key to Your Business Growth
[15:04] Bloopers
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In episode #24, we talk about the customer avatar approach to marketing and why figuring out the demographics and characteristics of your perfect buyer can hold you back. If you’ve put off creating your own customer avatar, then you’re going to love the two alternatives we’re sharing in this episode.
TIME-STAMPED SHOW NOTES:
[01:11] What is a Customer Avatar and Why Create One?
[04:04] The Problem with Defining a Customer Avatar
[07:30] Two Customer Avatar Alternatives
[16:02] Combine the Two Strategies for a Stronger Marketing Message
[21:55] Should You Abandon the Customer Avatar Approach?
[25:25] Bloopers
RESOURCES MENTIONED IN THIS EPISODE:
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In episode #23, we’re sharing why it’s critical to build good habits and how to go about doing so step-by-step.
TIME-STAMPED SHOW NOTES:
[03:08] What is a habit?
[07:16] Why habits matter
[09:26] Build good habits by starting small
[12:48] How long does it take to establish a habit?
[15:15] How to build good habits
[17:20] What is a habit loop?
[19:42] Use the 4 laws of behavioral change to build good habits
[28:04] Build good habits now or stay stuck where you are
[29:44] Bloopers
RESOURCES MENTIONED IN THIS EPISODE:
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In episode #22, we talk about what an editorial content calendar is and the benefits of using one to plan your blog, vlog, and podcast content.
TIME-STAMPED SHOW NOTES:
[01:40] Start with Strategy and Planning in Your Marketing
[04:33] What is an Editorial Content Calendar?
[08:24] How to Format an Editorial Content Calendar
[11:15] The 5 Benefits of an Editorial Content Calendar
[21:22] Is Having an Editorial Content Calendar a Necessity?
[23:13] Bloopers
RESOURCES MENTIONED IN THIS EPISODE:
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In episode #21, we dive into the importance of writing down your goals, why you don’t write them down in the first place, and how doing so helps you win in business.
TIME-STAMPED SHOW NOTES:
[00:55] Achieving Your Goals is Harder When You Aren't Clear on Them
[03:49] What Keeps You From Writing Down Your Goals
[07:39] Achieving Your Goals Starts with Writing Them Down
[09:14] 3 Reasons Why Writing Down Your Goals Helps You Achieve Them
[17:22] Final Thoughts About Achieving Your Goals
[18:59] Bloopers
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In episode #20, we give you a different perspective on what saying “no” means as well as some tips for how to say “no” with more confidence (and less guilt).
TIME-STAMPED SHOW NOTES:
[00:53] The Struggle to Say No
[03:37] Reasons Why You Say No
[07:25] Changing Your Mindset About “Yes” and “No”
[11:04] What Saying No Really Means
[13:00] Ways to Help You Say No
[20:52] The Confidence to Say No Comes From Within
[23:33] Bloopers
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In episode #19 we share three little known productivity hacks that will make a huge difference in your work performance.
TIME-STAMPED SHOW NOTES:
[00:51] A Fresh Perspective on Productivity Hacks
[02:37] Leverage Your Natural Patterns for Better Productivity
[06:04] Use Music to Boost Your Productivity
[11:58] Get Dressed to Shoes to Be More Productive
[16:50] Final Thoughts About Effective Productivity Hacks
[18:12] Bloopers
RESOURCES MENTIONED IN THIS EPISODE:
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From the publisher's feed
Productivity Coach Theresa Cifali and Marketing Consultant Meghan Monaghan host this bi-weekly podcast for small business owners who want to achieve more through mini coaching sessions and honest conversations about business, productivity, mindset, and marketing.
Tackle the things holding you back and identify what to do next so that you are more confident, make better decisions, and make progress in your business.
New episodes launch every other Wednesday.