Day two of the shutdown and it's Meme-tastic! Vance and the GOP are all striking a perfect pitch in messaging while Democrats continue to flounder. It's so bad even cable news sycophants have to admit the shutdown is fully because the Democrats want to alter a clean spending bill. Plus, Victoria Coates on this 20-point peace plan Israel has presented to Hamas. The folks behind it are an interesting consortium of people you might not have heard before. We meet the new chair of the RNC to discuss their plans for a new election strategy for the midterms. Plus, from the terrible marketing department - another household brand decides it's time to "freshen up" their messaging with one of the silliest ideas yet.

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