In this episode of the GaryVee Audio Experience, I sit down with Jon Evans to discuss the enduring truth of marketing, the massive mid-funnel opportunity, and the challenges facing corporate marketers today. I share my foundational belief that relevance leads to purchase and explain how I used this principle to grow my father's business, Wine Library. I'm "flabbergasted" by the amount of money still wasted on unvalidated creative and make the case for why marketers are losing credibility with "fake data."

You'll learn:

• The unchanging business truth that relevance leads to consideration and purchase.
• Why I believe the mid-funnel—organic social media creative—is the biggest opportunity in marketing.
• My strategy for validating creative for free on social media platforms before spending media dollars.
• Why I am seeing CFOs show more belief in modern marketing strategies than CMOs.
• Why Live Social Shopping and YouTube Shorts are the most important trends for any product-selling business today.
• The number one trait of a successful marketer is the "lack of fear of losing their job"