The Mistakes That Shaped Me

By Ashton Media

This podcast is brought to you by Ashton Media, producers of Australia’s leading independent conferences for the CX, Customer Insights, Contact Centre, Marketing, Learning & Development and

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FAQs about The Mistakes That Shaped Me:

How many episodes does The Mistakes That Shaped Me have?

The podcast currently has 65 episodes available.

The Mistakes That Shaped Me episodes:

October 22, 2020 Video Fast Forward | Nick Young | Nine | Part 2
In part two of the Video Fast Forward series we chat with Nick Young, Director of Sales - Digital & Publishing at Nine. Nick has over 15 years’ experience in the media industry and shares his views on all things CTV.
Brought to you by our friends at PubMatic.
Hosted on Acast. See acast.com/privacy for more information.
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29min
October 13, 2020 Video Fast Forward | Audio Story | Part 1
Connected TV is one of the most talked about topics in town, and we’re all in agreement….. a huge opportunity for the industry. It promises to be the best of both worlds – the premium TV experience with all the benefits of digital for consumers and advertisers. But are we there yet? Does the experience on streaming platforms feel like TV for consumers?
In this series of AshtonCast, Video Fast Forward, proudly brought to you by our friends at PubMatic we will answer this question and more with interviews from Nicola Lewis, Chief Investment Officer at GroupM ANZ, Nick Young, Director of Sales - Digital & Publishing, 9 and Peter Barry, Regional Director, ANZ & Head of Audience, APAC at PubMatic.
Hosted on Acast. See acast.com/privacy for more information.
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22min
October 01, 2020 Re-Imagine Marketing | Rachel McDermott | Optus | Part 4
Customer experience is a discipline that has gained incredible momentum over the past few years, shaped by the advancements in technology and the evolving wants, needs and behaviours of our customers. In the final episode of this Reimagine Marketing series, brought to you by our friends at SAS, we speak with Rachel McDermott, Associate Director of CX at Optus, about their work in utilising advancements in AI and automation to better understand and meet the needs of customers, and what our customers will come to expect from us in the next few years.
Hosted on Acast. See acast.com/privacy for more information.
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22min
September 15, 2020 Re-Imagine Marketing | Justin Theng | SAS | Part 3
In this episode of our Reimagine Marketing series, brought to you by our friends at SAS, we explore how three key technologies – attribution, automation and artificial intelligence - are reshaping how we engage with our customers. We’re joined by Justin Theng, Consumer Intelligence Specialist at SAS for his thoughts on what role these technologies have to play in how we communicate with the customer of tomorrow.
Hosted on Acast. See acast.com/privacy for more information.
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28min
September 01, 2020 Re-Imagine Marketing | Sam Stark | Foxtel | Part 2
In the second episode of this Reimagine Marketing series, brought to you by our friends at SAS, we speak with Sam Stark, Head of Data and Analytics, Marketing and Sales at Foxtel. We look at how marketing is evolving in line with developments such as attribution and automation, and what this means for the ways in which we connect with our customers of tomorrow.
Hosted on Acast. See acast.com/privacy for more information.
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27min
August 27, 2020 How Does Empathy Impact CX? | Jess Rix | Sunsuper | Part 4
In this final episode of the Empathy in CX series, brought to you by our friends at Genesys, we speak to Jessica Rix, Head of Customer Interactions at Sunsuper to explore the work they’re doing to deliver more meaningful, authentic and empathetic customer experiences at scale.
Hosted on Acast. See acast.com/privacy for more information.
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20min
August 25, 2020 Re-Imagine Marketing and CX | Part 1
Putting the customer first has always been pivotal, but it has never been more important. The past few months have shone a light not only on the importance of being customer-centric in our thinking and our strategy, but also on the need for agility and the ability to swiftly adapt to change.
In this podcast series, we talk to marketing and CX leaders to explore how technologies, such as attribution, automation and artificial intelligence, can help us better understand and meet the evolving needs of our customers of today, tomorrow, and in times of disruption.
Hosted on Acast. See acast.com/privacy for more information.
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22min
August 18, 2020 How Does Empathy Impact CX? | Keith Pearce | Genesys | Part 3
In the third episode of the empathy in CX series, brought to you by our friends at Genesys, we chat with Keith Pearce, Senior VP, Brand Marketing and Communications at Genesys. We explore the importance of purpose, nurturing communities and doing societal good, and better supporting the needs of our customers, at scale, by delivering more authentic and empathetic customer experiences.
Hosted on Acast. See acast.com/privacy for more information.
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18min
August 11, 2020 How Does Empathy Impact CX? | Elyssia Clark | SEEK | | Part 2
In the second episode of the empathy in CX series, brought to you by our friends at Genesys, we chat with Elyssia Clark, Head of Customer Insights and Strategy at SEEK.

As someone who strives to put the customer at the centre of their thinking at SEEK, we speak to Elyssia about:
-         The impact COVID-19 has had on our ability to meet the needs of our customers
-         How we can continue to keep our finger on the pulse regarding customer needs, behaviours and attitudes
-         How we can nurture customer trust to build long-lasting customer relationships
-         What the role of CX looks like as we navigate the road to recovery and beyond

Visit https://ashtonmedia.com.au/ashtoncast/ for more info on AshtonCast.
Visit https://www.genesys.com/en-sg for more info on Genesys.
Produced by PodPaste https://podpaste.com.au/.
Hosted on Acast. See acast.com/privacy for more information.
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31min
August 05, 2020 Digital Marketing Maturity | Michael Schniering | Boston Consulting Group | Part 5
In part 5 of the digital marketing maturity series, brought to you by Google Marketing Platform, we chat with Michael Schniering, a 10-year veteran of BCG. He runs BCG in Australia and is a trusted advisor on digital strategies to some of the biggest businesses in Australia.
Listen in to find out what marketers should do protect and strengthen their business’ for the long term.
Hosted on Acast. See acast.com/privacy for more information.
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50min

FAQs about The Mistakes That Shaped Me:

How many episodes does The Mistakes That Shaped Me have?

The podcast currently has 65 episodes available.

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The Mistakes That Shaped Me

FAQs about The Mistakes That Shaped Me:

How many episodes does The Mistakes That Shaped Me have?

The Mistakes That Shaped Me episodes:

FAQs about The Mistakes That Shaped Me:

How many episodes does The Mistakes That Shaped Me have?

More shows like The Mistakes That Shaped Me

The Rest Is History

Good Inside with Dr. Becky

The Mel Robbins Podcast