Connected TV is one of the most talked about topics in town, and we’re all in agreement….. a huge opportunity for the industry. It promises to be the best of both worlds – the premium TV experience with all the benefits of digital for consumers and advertisers. But are we there yet? Does the experience on streaming platforms feel like TV for consumers?

In this series of AshtonCast, Video Fast Forward, proudly brought to you by our friends at PubMatic we will answer this question and more with interviews from Nicola Lewis, Chief Investment Officer at GroupM ANZ, Nick Young, Director of Sales - Digital & Publishing, 9 and Peter Barry, Regional Director, ANZ & Head of Audience, APAC at PubMatic.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Putting the customer first has always been pivotal, but it has never been more important. The past few months have shone a light not only on the importance of being customer-centric in our thinking and our strategy, but also on the need for agility and the ability to swiftly adapt to change.

In this podcast series, we talk to marketing and CX leaders to explore how technologies, such as attribution, automation and artificial intelligence, can help us better understand and meet the evolving needs of our customers of today, tomorrow, and in times of disruption.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In the second episode of the empathy in CX series, brought to you by our friends at Genesys, we chat with Elyssia Clark, Head of Customer Insights and Strategy at SEEK.

As someone who strives to put the customer at the centre of their thinking at SEEK, we speak to Elyssia about:

-         The impact COVID-19 has had on our ability to meet the needs of our customers

-         How we can continue to keep our finger on the pulse regarding customer needs, behaviours and attitudes

-         How we can nurture customer trust to build long-lasting customer relationships

-         What the role of CX looks like as we navigate the road to recovery and beyond

Visit https://ashtonmedia.com.au/ashtoncast/ for more info on AshtonCast.

Visit https://www.genesys.com/en-sg for more info on Genesys.

Produced by PodPaste https://podpaste.com.au/.

Hosted on Acast. See acast.com/privacy for more information.

In part 5 of the digital marketing maturity series, brought to you by Google Marketing Platform, we chat with Michael Schniering, a 10-year veteran of BCG. He runs BCG in Australia and is a trusted advisor on digital strategies to some of the biggest businesses in Australia.

Listen in to find out what marketers should do protect and strengthen their business’ for the long term.

Hosted on Acast. See acast.com/privacy for more information.

While there’s no doubt that the first half of this year has been a challenging one, it is during times of crisis that we have a unique opportunity to show up for our customers. And customers remember how you’ve treated them during these times of need.

Delivering empathetic, meaningful and authentic experiences for our customers is more important than ever, enabling us to build long-lasting customer relationships that thrive as we navigate the road to recovery and beyond.

But how can we continue to embed these principles in our customer experience at scale?In our How Does Empathy Impact CX? podcast series on AshtonCast, brought to you by our friends at Genesys, we talk to CX leaders about exactly that – at a time when demonstrating empathy is critical, how can we create truly meaningful and empathetic customer experiences at scale? 

This episode features interviews with:

• Jess Rix, Head of Customer Interactions, Sunsuper
• Elyssia Clark, Head of Customer Insights and Strategy, SEEK
• Keith Pearce, Head of Brand Marketing and Communications, Genesys

Hosted by Stacey Goater, CX Portfolio Director, Ashton Media

• Visit https://ashtonmedia.com.au/ashtoncast/ for more info on AshtonCast
• Visit https://www.genesys.com/en-sg for more info on Genesys
• Produced by PodPaste https://podpaste.com.au/

Hosted on Acast. See acast.com/privacy for more information.