In this episode, the first vendor guest, Matt Engfer, CEO and co-founder of Cubby, discusses how his company is transforming the self-storage industry with modern facility management software. Matt shares his journey from various industries—retail, life insurance, martech—and how these experiences influence his approach in self-storage. The conversation explores critical topics like revenue management, future tech landscapes, and the importance of having a product-led company. The discussion delves into practical strategies for pricing, the value of customer feedback, and the nuances of effective marketing in a need-based industry.

In this episode, we discussed:

00:30 Matt Engfer's Journey to Self Storage

01:19 The Inspiration Behind Cubby

02:56 Challenges in the Self Storage Industry

05:07 Matt's Background and Early Career

10:10 Lessons from Marketing and Tech

27:04 Building a Successful Software Company

32:26 Challenges and Opportunities in Self-Storage Tech

33:02 Exploring White Space in Self-Storage

36:45 Revenue Management Strategies

47:39 Marketing's Impact on Revenue

54:30 Customer-Centric Product Development

If you haven’t already, go download the second edition of our industry report:The State of Technology in Self Storage. We cover a ton of data points focused on how operators should think about putting The Modern Customer at the center of their universe.