Why is Instagram so great?
Probably the least cluttered social media platformIntense avoidance of anything “spammy”Superior average user-interactionHas turned into the most “personal” social networkWhy is Instagram Less Cluttered?
Instagram has worked very hard to build a platform that discourages spammers, and encourages real, personal interaction.
Very little 3rd party API interactionTaking a picture requires more effort (vs. Twitter)API: Application Program InterfaceNo automation (vs. Twitter)Instagram constantly blocks 3rd party integrations for getting to close to automation= Far less clutter to cut throughThis make users far more likely to take note of you, than they would be on another platform, such Twitter
You have to fight less to be noticed
Why should I be on Instagram?
300 million monthly active users4.21% “Brand Engagement” (FaceBook and Twitter are both less than 0.1%)The average Instagramer user spends 21 minutes per day on the appMost “measurable” aspects like this point to Instagram as the “best” social networkInstagram forces musicians to be visual, often resulting in more creative ways of expressing their musicInstagram’s 15 second video limit, while infuriating, is also just enough to show your viewers how awesome your music is, and make them want to check out more.Step back, and consider...
Who do YOU enjoy following?Why do you enjoy following them?What makes them interesting to you?What about their profile caught your eye initially?Know them personallyCelebrity (probably not an option for you yet)An engaging personalityPictures of a subject / theme you find interestingBeautiful picturesUseful advice through picturesAt least initially, you should follow all of your friends on FaceBook. Under settings, select “Follow All”At least initially, follow all of your contacts in your phone. Under settings, select “Follow All”Then, if you are using Instagram for browsing, slowly weed out any you find uninterestingYou are probably not starting as a celebrity (otherwise, you wouldn’t be here)You can gain some momentum as a sort of Instagram “mini-celebrity”At first it is impossible, but through the life of your account, move to healthy ratio of following to followers. At least 1:3 - following:followersSocial Proof, when people look at your profileBesides people we already know, and celebrities, this is the number one reason people are followed on Instagram. These pictures are window into your personality, so make sure you are choosing pics that fit this theme, and that really do let your personality shine through.
Pictures of a subject / theme
You’re a musician, so post about musicDON’T be lazy. EVERY picture should be good. You’re essentially creating a magazine spread for your “brand.” Delete any bad picsStick with your subject. Maybe your unique angle on music, whatever it is. But stick with itLots of people get followed simply because they take incredible picturesCombine good picture taking skills (later videos) with your specific theme, and you’re on your way to a killer profileDelete bad pictures. When people come to your profile, they scroll through old pics to decide if they want to follow. Delete bad oneUseful advice through pictures
This is less common on Instagram than other placesBecause it’s less common, it actually works better here than a lot of outletsMaybe 10-30% of the time, consider overlaying a message or quote on your picsYou can get free access to my Instagram for Musicians video course by reviewing the podcast in iTunes, taking a screenshot of your review, and emailing it to [email protected]