Every entrepreneur wants to stand out, but very few actually do.

So what is this DAMN secret that no one is spilling??

I've taken a look into the lives of some extremely successful entrepreneurs and critiqued some of the successful times in my life and they all have one thing in common:

A clear vision.

It's one thing to work until you drop, but it's an entirely different thing to make strategic moves based on a real plan you have for your life. When I first started entrepreneurship, I thought working 18 hours a day would bring me the success I was after...until I realized I didn't even know what success meant to me.

How was I going to work toward something I couldn't even see?? Having a vision is one of the most important tools for an entrepreneur.

If you want to grow your business and stand out, you need to get very clear with what you want. Stop burning yourself and make some real, impactful moves in your life!

What's your vision for your life and business?

So, what do psychology, colours and logos have in common? Well, together they make one kickass logo for your business. Understanding the way your ideal buyer thinks, and how different colours can be used to evoke emotion, you have discovered a very powerful tool. 

This is why business owners who use logo templates are missing out on so much!

Let's talk about it in this episode, where I share how I learned this lesson the hard way. 

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"All You Need Is Good Design." - Unkown.

Bullshit.

Design, in and of itself, won't do fuck all for your business. That is why your logo sucks. But...it isn't your fault. It's mine. It's the fault of graphic designers who don't what tf they are doing. It's graphic designers who think design can solve problems. The truth is, it can't. At least, not the way that we've been doing it.

The truth is, unless your logo design has been paired with strategy, it's 100% pointless. Actually...I would go as far as to say that it's working against your business. Why? Because your logo is supposed to be the first impression, and without a strategy, that first impression is going to be a little confusing.

For the longest time, I didn't see how strategy and design were related. I was trying to solve my business problems purely through design. I would create interesting graphics for my posts and hope they caught people's attention, and create gorgeous layouts for my website. I learned the hard way that design without a strategy is actually pointless. That's coming from a former graphic designer. Now that I know the truth, I really do feel like every single entrepreneur out there needs to know what I know. "It doesn't matter how good your logo looks, if it doesn't have a strategy behind it, has no purpose." 

Your logo should have a purpose. It isn't just something that every business should have because that's what's expected. Every business should have a logo because logos are what set you apart from your competitors and draw the right attention from the right people. I know you've been wanting your business to stand out, so you need to level up your game.

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I get SO many questions about how to design logos and they're always focused on design. While design is a huge part of it, your logo is so much more than that. At least, it should be. Today, I'm going to take you behind the scenes and show you what I tell my clients all the time that helps make a huge difference in their results. Be forewarned, you need to come with an open mindset. Otherwise, this episode will be a waste of time. From myth-busting to turning everything you knew about logo design on your head, this episode is going to be epic.

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This week on the "Entrepreneur Talks" podcast, I'm joined with Dave Walcott! 🙌⁠

⁠

@dave_wcott is the founder of @pro_dr8, the next-generation sports hydration beverage. This ambitious entrepreneur was featured on Dragons Den Season 13 Episode 8. ⁠

⁠

I reached out to Dave a couple of months ago for a mentorship opportunity, and the phone call I had with him was mind blowing! 🤯 ⁠

⁠

Since then, he's been such a huge encouragement to me as well as an amazing friend!⁠

⁠

I am so honoured to have him as my very first guest on the "Entrepreneur Talks" podcast!⁠

This week on the "Entrepreneur Talks" podcast, I'm joined with Dave Walcott! 🙌⁠

⁠

@dave_wcott is the founder of @pro_dr8, the next-generation sports hydration beverage. This ambitious entrepreneur was featured on Dragons Den Season 13 Episode 8. ⁠

⁠

I reached out to Dave a couple of months ago for a mentorship opportunity, and the phone call I had with him was mind blowing! 🤯 ⁠

⁠

Since then, he's been such a huge encouragement to me as well as an amazing friend!⁠

⁠

I am so honored to have him as my very first guest on the "Entrepreneur Talks" podcast!⁠

This week on the "Entrepreneur Talks" podcast, I'm joined with Dave Walcott! 🙌⁠

⁠

@dave_wcott is the founder of @pro_dr8, the next-generation sports hydration beverage. This ambitious entrepreneur was featured on Dragons Den Season 13 Episode 8. ⁠

⁠

I reached out to Dave a couple of months ago for a mentorship opportunity, and the phone call I had with him was mind blowing! 🤯 ⁠

⁠

Since then, he's been such a huge encouragement to me as well as an amazing friend!⁠

⁠

I am so honored to have him as my very first guest on the "Entrepreneur Talks" podcast!⁠

⁠

"I don't fit in anywhere...I just want a place where I belong. I feel awkward at my corporate job, I never made any true friends in high school and even my family seems distant."

Research is hard, especially you go into it without a clear goal. Sure, you have an idea of what you need to be answered, but it's not enough is it? Especially when you've been brainstorming about what your audience needs and you need some research to back up your claims. There's a fine line between being strategic online and falling down the Google rabbit hole. You know, where you sit down at your laptop and open Google, and before you know it. it's been hours and you still have nothing to show for it. When it comes to doing research to learn about your target audience, you need to have a plan. Get that plan on this podcast episode here and now, so you can move the needle forward in your business.