I just finished reading The Mom Test for the second time. I took raw notes here. In this post I'll first write up a bullet-point summary and then ramble off some thoughts that I have.

Introduction:

• Trying to learn from customer conversations is like trying to excavate a delicate archeological site. The truth is down there somewhere, but it's fragile. When you dig you get closer to the truth, but you also risk damaging or smashing it.
• Bad customer conversations are worse than useless because they mislead you, convincing you that you're on the right path when instead you're on the wrong path.
• People talk to customers all the time, but they still end up building the wrong things. How is this possible? Almost no one talks to customers correctly.
• Why another book about this? Why this author?
  • Rob is a techie, not a sales [...]

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Outline:

(10:42) Thoughts

(10:45) Hierarchy of evidence

(11:49) Genuinely helpful takeaways

(12:06) Ask for intros

(14:07) Ask what theyve tried

(17:36) Things on my radar

(17:40) Organize an event

(18:35) Half reminders, half learnings

The original text contained 2 footnotes which were omitted from this narration.

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First published:

Source:

Narrated by TYPE III AUDIO.