
Sign up to save your podcasts
Or


I discuss the importance of an "About" page for your business, inspired by insights from using Crazy Egg's heat maps on Swim University's homepage. I share my discovery of the high interest in the "About Us" section and brainstorm ways to enhance it for better SEO and user engagement. I outline key elements for an effective "About" page, including a compelling mission statement, company history, team information, and the significance of establishing expertise, authority, and trust.
By Matt Giovanisci4.9
107107 ratings
I discuss the importance of an "About" page for your business, inspired by insights from using Crazy Egg's heat maps on Swim University's homepage. I share my discovery of the high interest in the "About Us" section and brainstorm ways to enhance it for better SEO and user engagement. I outline key elements for an effective "About" page, including a compelling mission statement, company history, team information, and the significance of establishing expertise, authority, and trust.

31,960 Listeners

30,175 Listeners

3,442 Listeners

2,503 Listeners

14,273 Listeners

1,589 Listeners

192 Listeners

7 Listeners

56,481 Listeners

4,461 Listeners

166 Listeners

51 Listeners

2,649 Listeners

3,431 Listeners

661 Listeners