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Our guest is an incredible Online Business Manager (OBM) who discusses how to create and implement effective systems while scaling a business and balancing life (motherhood, caregiving, travel etc). 

Kate Sullivan is an online business manager who supports service focused business owners by creating strategies and systems that optimize their operations and launch them to the next level.

After more than a decade in the luxury hospitality and project management space, she has spent the past 5 years behind the scenes of the virtual service industry working with business and personal development coaches, wellness leaders, healing experts, leadership speakers, therapists and hospitality experts. 

She has supported dozens of new offer and program launches and set up systems for her clients that multiply their reach, triple their sales and achieve their biggest years yet all while gaining hours back for themselves each week.

In this episode we discuss:

• tips and advice for where to get started if you're first starting to build your team
• the difference between virtual assistance and online business manager support and the role each play for different stages of business
• the importance of systems and automations to get back more of the one thing every entrepreneur should value most: their time
• the mindset and beliefs that need to shift when you first decide to involve others in your business and trust they can take care of things well 
• what most entrepreneurs who have built a team will tell you about the journey of building a team
• the different ways you can leverage support in your business and price points for your budget

Links to get in touch with Kate:

Website: katesullivanagency.com
Instagram: @katesullivanagency

DOWNLOAD: The OBM Playbook: https://bit.ly/the-obm-playbook 

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

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As we reflect on the year behind us and the one ahead of us, I introduce my Pause, Push, and Pace Periods framework, a game-changing approach to planning your year in business. This framework is designed to help you manage energy, avoid burnout, and sustain growth, all while honoring your personal life and family priorities.

This episode is perfect for busy mothers and business owners seeking to create a business model that works with their life, not against it. The Pause, Push, and Pace framework empowers you to honor your priorities, stay consistent, and feel fulfilled in both business and motherhood.

In this episode I discuss:

• aligning business strategies with personal priorities to avoid burnout and create a sustainable workflow
• why recognizing different seasons in life and business helps align goals with energy levels and capacity
• how to think about the challenges of balancing caregiving roles, personal life, and professional goals as a mother in business
• why it's non negotiable to schedule time for reflection, recalibration, and rest
• the way we have come to shame (and should NOT) high-energy, focused sprint sessions for achieving significant milestones in our business (this is key to big growth)
• creating a steady, sustainable rhythm of daily operations unique to YOU

Reflection Prompts for You:

1. What worked well in your business this year, and what didn’t?
2. How can you create a cohesive, growth-oriented, and nurturing year?
3. What steps do you need to take to ensure alignment between your business and personal life in 2025?

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

Ever wonder why business feels SO hard sometimes? The relentlessness, the monotony, the decisions, the feeling of being behind, the wondering how you're going to balance it all? And then pile on all the personal responsibilities you have as a caregiver on top of that. It's A LOT. 

This episode highlights the three essential roles every business needs for sustainable growth and discusses why balancing them feels really challenging sometimes. The irony, is that they're the same three roles many moms / caregivers operate in outside of work in their home life. Making it extra difficult to balance the spinning plates!

• How to think about the essential roles in business differently
• Where you should spend different % of your time in each role if you want to grow
• What roles lead to exhaustion and burnout the most
• Systems and structures that are important but that make you feel overwhelmed because you're not sure where to start or if you can trust outsourcing them 
• The gift of white space and the need for capacity and spaciousness to actually soak up this very important element to building a thriving business
• How to balance the roles at home when they overlap with the roles at work 

And so much more!

Also mentioned in this episode is "The Playbook for Moms in Business". You can download it here. 

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

Anna Huwiler is our guest on today's episode, joining us from Europe!

Anna is a coach who works with people who want to lead, but without the rules that someone else made up long ago. Instead, they desire to bring their real human solves to leadership, leading with clarity and kindness. They get results not despite, but because of being secret rebels.

She graduated from Accomplishment Coaching and did years of intense leadership development training with the Forge, and is part of the Ethical Coach Collective.

In this episode we explore:

• A refreshing take on leadership and the inspiration behind Anna's intentional life
• Why personal leadership is the start to pretty much everything 
• The impact of coming home to yourself and being an example for others
• How this work can feel stretchy, uncomfortable and challenging but the rewards on the other side of it too
• The internal and external currents that require us to be grounded and supported in the pursuit of a life bigger than we currently have 

Suggested resources:

• Fierce Conversations by Susan Scott
• Getting Real by Susan Campbell
• Radical Candor by Kim Scott
• Dare to Lead by Brené Brown 

To connect with Anna:

• Her website is linked here
• Find Anna on instagram is @anna_huwiler 
• Get Anna's No BS Leadership Course here 

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

Ready to start or grow your podcast? This episode is for you! It's a simple breakdown where I spoon-feed you the spark notes of everything I wish I knew before I started my own show. 

We cover:

• The equipment I use and recommend
• How and where to record your episodes
• Where to host your podcast so that your listeners can tune in from wherever they prefer to listen to shows
• How to structure your show and what makes a really good episode
• Marketing, guest episodes, SEO, cross pollinating and growth strategies so that your audience grows (and why this matters for your business)
• Tracking the data and how to leverage it for continued growth

As promised in the episode here are links to things mentioned:

• My mic is linked here
• A stand / arm for my mic is linked here
• The Blue Yeti (a more affordable and popular option for a mic) is linked here
• A pop filter for the Blue Yeti is linked

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

It's that time of year again... Black Friday! And if you have left it last minute or you've got bare bones of a plan in place, this episode is for YOU!

Black Friday is officially at the end of November BUT the sales period does start earlier so tune into this episode ASAP if you want to plan something for this year!

• How to pick the right product for Black Friday sales
• Aligning your strategy with your business goals
• Do's and Don't's of sales for Black Friday 
• How and why to keep it simple and easy! 
• Organic marketing versus paid marketing and why this can be a successful last minute launch if you've been consistent all year long 

I also discussed a Black Friday sales strategy last year in a podcast episode linked here if you want to digest more information. After you launch your Black Friday campaign (or in prep for your own debrief) listen to this episode here that covers Black Friday launch outcomes (or any launch if you didn't participate in Black Friday this year) and how to think about what you can celebrate and also leverage for growth next launch!

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

This is part two in a sales series (Part one covered cash injections) and it's all about buyer psychology! 

People approach purchasing decisions differently. We all have our own values system and logic behind WHY we buy or don't buy. This is important information because as someone who runs a business you are in the business of sales, so arming yourself with information around how people purchase is going to help you connect with more of your audience. While there are many different takes on buyer personalities, from the BOLT method (bulls, owls, lions and tigers), to others, I am going to speak to a framework that is similar to what some might know from Bryan and Jeffrey Eisenberg. 

• Competitive buyers need bold, result-driven marketing. They are assertive. 
• Spontaneous buyers thrive on excitement, novelty, and urgency. They are expressive. 
• Methodical buyers require thorough, data-rich content to make informed decisions. They are analytical. 
• Humanistic buyers want emotional connections and values-based brands they can trust. They are amiable. 

Catch up on part one if you missed it and I'll see you next week for part three!

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

Our guest this week is Rio Richards. Rio is a private practice therapist and a grief integration coach, specializing in helping adults navigate the profound and complex journey of loss and trauma. With a somatic and psychodynamic lens, Rio guides individuals to heal and rebuild using both the power of the mind and body for long-term resilience and change. Her mission is to help those who feel stuck and powerless in the aftermath of tragedy find their way to a new version of themselves with radical compassion and unapologetic clarity.

In this episode we discuss:

• Finding the balance between the deeply personal experience of grief but the collective and universal experience of it too 
• The many ways society is not set up to support grievers or embrace grief as a powerful catalyst (and what we can do to change this)
• Secondary losses and how these can often times be even more long term impactful than the primary loss, but can also be invisible to many 
• Grief anxiety and how it can change the way we orient ourselves in the world 
• The role of the nervous system in grief and the mind - body connection (why this is key to healing)
• Loss when it doesn't involve another person but a dream, an expectation or a reality that falls short of expectations and how we can support ourselves through this very human experience

PLEASE NOTE TW: I discuss my experience with grief due to miscarriages, including a late miscarriage last year (a late miscarriage is a pregnancy loss between weeks 12 and 24). I don't go into details but since October 15th was Pregnancy and Infant Loss Remembrance Day, I wanted this episode to be a gift to anyone walking this painful road or a journey of infertility as well.

To work with Rio:

Masterclass - Grief Anxiety and Navigating the Holidays : https://rio-richards.ck.page/9b122fb643

Book a call: www.riorichardstherapy.com/contactme

Instagram: @andthatsgrief 

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

In this three part sales series, we are covering:

• Cash injections (part one)
• Buyer psychology (part two)
• Black Friday (part three)

Part one looks at quick cash injections that can help you infuse a lot of money into your business as either one big sum of cash or as recurring revenue over many months.

• What to consider when you define your goals for a cash injection
• Different types of cash injections 
• Deciding what type of cash injection makes the most sense based on our time, energy, capacity, data, community etc 
• Incentivizing pay in fulls or payment plans
• What to think about if you plan to strategize for a cash injection 
• Why I love this topic and how I have used it in my own business 

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

It's time we talk about the real impact mothers have in business and in our economic structures. These are not "silly little side hustles" but significant contributions to our families, our communities, and our larger economies. 

• Staggering statistics about the impact of women and mothers in business
• The primary driver for most mothers who opt out of traditional work and seek entrepreneurship 
• How the micro and the macro impact each other
• Redefining what "motherhood" and "business" mean and how we can reshape the blueprint we've been conditioned with 
• Why I think it's so important to have conversations like these and what role "choice" has when it comes to deciding what is best for YOU and your family 

It's LAST CALL for the Mothered Business Mastermind as we are 75% sold out at the time of this recording! So if you are interested in joining please connect with me ASAP! Link here..

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!