The Mothered Business

Send us a text

Ready to start or grow your podcast? This episode is for you! It's a simple breakdown where I spoon-feed you the spark notes of everything I wish I knew before I started my own show. 

We cover:

• The equipment I use and recommend
• How and where to record your episodes
• Where to host your podcast so that your listeners can tune in from wherever they prefer to listen to shows
• How to structure your show and what makes a really good episode
• Marketing, guest episodes, SEO, cross pollinating and growth strategies so that your audience grows (and why this matters for your business)
• Tracking the data and how to leverage it for continued growth

As promised in the episode here are links to things mentioned:

• My mic is linked here
• A stand / arm for my mic is linked here
• The Blue Yeti (a more affordable and popular option for a mic) is linked here
• A pop filter for the Blue Yeti is linked

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

It's that time of year again... Black Friday! And if you have left it last minute or you've got bare bones of a plan in place, this episode is for YOU!

Black Friday is officially at the end of November BUT the sales period does start earlier so tune into this episode ASAP if you want to plan something for this year!

• How to pick the right product for Black Friday sales
• Aligning your strategy with your business goals
• Do's and Don't's of sales for Black Friday 
• How and why to keep it simple and easy! 
• Organic marketing versus paid marketing and why this can be a successful last minute launch if you've been consistent all year long 

I also discussed a Black Friday sales strategy last year in a podcast episode linked here if you want to digest more information. After you launch your Black Friday campaign (or in prep for your own debrief) listen to this episode here that covers Black Friday launch outcomes (or any launch if you didn't participate in Black Friday this year) and how to think about what you can celebrate and also leverage for growth next launch!

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

This is part two in a sales series (Part one covered cash injections) and it's all about buyer psychology! 

People approach purchasing decisions differently. We all have our own values system and logic behind WHY we buy or don't buy. This is important information because as someone who runs a business you are in the business of sales, so arming yourself with information around how people purchase is going to help you connect with more of your audience. While there are many different takes on buyer personalities, from the BOLT method (bulls, owls, lions and tigers), to others, I am going to speak to a framework that is similar to what some might know from Bryan and Jeffrey Eisenberg. 

• Competitive buyers need bold, result-driven marketing. They are assertive. 
• Spontaneous buyers thrive on excitement, novelty, and urgency. They are expressive. 
• Methodical buyers require thorough, data-rich content to make informed decisions. They are analytical. 
• Humanistic buyers want emotional connections and values-based brands they can trust. They are amiable. 

Catch up on part one if you missed it and I'll see you next week for part three!

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

Our guest this week is Rio Richards. Rio is a private practice therapist and a grief integration coach, specializing in helping adults navigate the profound and complex journey of loss and trauma. With a somatic and psychodynamic lens, Rio guides individuals to heal and rebuild using both the power of the mind and body for long-term resilience and change. Her mission is to help those who feel stuck and powerless in the aftermath of tragedy find their way to a new version of themselves with radical compassion and unapologetic clarity.

In this episode we discuss:

• Finding the balance between the deeply personal experience of grief but the collective and universal experience of it too 
• The many ways society is not set up to support grievers or embrace grief as a powerful catalyst (and what we can do to change this)
• Secondary losses and how these can often times be even more long term impactful than the primary loss, but can also be invisible to many 
• Grief anxiety and how it can change the way we orient ourselves in the world 
• The role of the nervous system in grief and the mind - body connection (why this is key to healing)
• Loss when it doesn't involve another person but a dream, an expectation or a reality that falls short of expectations and how we can support ourselves through this very human experience

PLEASE NOTE TW: I discuss my experience with grief due to miscarriages, including a late miscarriage last year (a late miscarriage is a pregnancy loss between weeks 12 and 24). I don't go into details but since October 15th was Pregnancy and Infant Loss Remembrance Day, I wanted this episode to be a gift to anyone walking this painful road or a journey of infertility as well.

To work with Rio:

Masterclass - Grief Anxiety and Navigating the Holidays : https://rio-richards.ck.page/9b122fb643

Book a call: www.riorichardstherapy.com/contactme

Instagram: @andthatsgrief 

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

In this three part sales series, we are covering:

• Cash injections (part one)
• Buyer psychology (part two)
• Black Friday (part three)

Part one looks at quick cash injections that can help you infuse a lot of money into your business as either one big sum of cash or as recurring revenue over many months.

• What to consider when you define your goals for a cash injection
• Different types of cash injections 
• Deciding what type of cash injection makes the most sense based on our time, energy, capacity, data, community etc 
• Incentivizing pay in fulls or payment plans
• What to think about if you plan to strategize for a cash injection 
• Why I love this topic and how I have used it in my own business 

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

It's time we talk about the real impact mothers have in business and in our economic structures. These are not "silly little side hustles" but significant contributions to our families, our communities, and our larger economies. 

• Staggering statistics about the impact of women and mothers in business
• The primary driver for most mothers who opt out of traditional work and seek entrepreneurship 
• How the micro and the macro impact each other
• Redefining what "motherhood" and "business" mean and how we can reshape the blueprint we've been conditioned with 
• Why I think it's so important to have conversations like these and what role "choice" has when it comes to deciding what is best for YOU and your family 

It's LAST CALL for the Mothered Business Mastermind as we are 75% sold out at the time of this recording! So if you are interested in joining please connect with me ASAP! Link here..

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

This case study looks at what worked well for almost $52,000.00 in additional income to be injected into the business during a period of time where there was no active launch period and all the leads were 100% organic and inbound. 

• The three things that worked really well and how you can apply them to your own business
• Why it's possible to sell a lot during periods where you are NOT active launching
• What messaging tweaks make the biggest difference for the BEST fit dream clients
• The data that we looked at and how it made a significant difference to the results
• Why $52,000 in additional sales was amazing for Monthly Recurring Revenue without doing any additional work and how to do the same in your own business
• A sales process that focuses on 100% organic leads and does not rely on ads or launching 

We are currently enrolling in The Mothered Business Mastermind and early bird expires in a few days! Click here for more details and save $1000.00. 

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

Mindset truly is 80% of the game, and this episode covers why I think we ALL need this framework:

• Every client I have ever worked with has THEIR mindset obstacle and for sure there can be different beliefs we need to shift in different seasons, but almost always there is a CORE mindset pattern that we each have
• We usually have the same pattern show up in lots of SNEAKY ways making it hard at first to identify that the issue is mindset and not the other thing on the surface we are blaming 
• What the BEST thing we can do in our relationship to this mindset pattern is but what most of us do instead 
• Sharing what my mindset pattern is and how I have identified it
• The five step process you can walk yourself (or your clients) through to get to the root of what's holding you back and work through it so it doesn't sabotage your vision 

TO DOWNLOAD THE GUIDE "SALES TO SYSTEMS: A SIX FIGURE ROADMAP FOR MOMS IN BUSINESS" PLEASE CLICK HERE

This guide equips busy moms (or anyone with reduced capacity / desire for MORE time for life alongside their business) with the tools to forecast sales, optimize their most profitable quarters, and build scalable systems for sustained success! It's a 25+ page playbook that goes deep!

Believing in you and your continued success!

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

Whether your goal is to have your first 10k month, consistent 10k months or you're ready to grow into 10k weeks... this episode will help you lean into the main needle movers that are important for you to think about. 

• What you want to know about the offer(s) you have as foundational in your business
• Marketing foundations and the importance of having a strategy that brings out your ideal clients, the ones who throw money at you and beg you to let them into your programs!
• Why so many people ask the wrong questions and therefore solve the wrong problems in their business and how to think about problems in your business differently 
• Lazy assumptions and how they hurt your business with an example of how small tweaks can make a big difference but being intentional is EVERYTHING
• Why we don't need to overcomplicate funnels, strategies, or anything we are working on even when the dreams are B I G 
• Identifying the data that makes sense for you and what to do with the data when you're a creative, on fire, intuitive, embodied human who rebels against being told what to do 
• The significance of a long term vision for compounding success and balancing this with micro shifts for short term wins that give you long term wins 

TO DOWNLOAD THE GUIDE "SALES TO SYSTEMS: A SIX FIGURE ROADMAP FOR MOMS IN BUSINESS" PLEASE CLICK HERE 

This guide equips busy moms with the tools to forecast sales, optimize their most profitable quarters, and build scalable systems for sustained success! It's a 25+ page playbook that goes deep!

Believing in you and your continued success!

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!

Send us a text

Have you ever experienced working with difficult clients or do you fear that you'll have to navigate that dynamic at some point soon in your business? This episode is for you.

• My perspective on what makes a client difficult 
• A reframe for coaches and the coaching industry 
• Things I encourage my clients to do that might not be welcomed elsewhere 
• The difference between difficult clients and major red flags 
• Key red flags in potential clients to look for 
• The role of a coach in the client dynamic and what is NOT the coach's responsibility 
• Projections, self awareness, personal responsibility and delivering on a promise 

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

Click here to book your call anytime!