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On this episode of the Mountain Dude Podcast presented by Initial Ascent, we sit down with Cody Rich, founder of Bridger Watch Company, to talk entrepreneurship, elk hunting, building a company from the ground up, and the journey behind creating a smartwatch designed specifically for hunters.
Cody shares the full backstory behind Bridger Watch, from the original idea while turkey hunting in the Idaho backcountry to taking on a market dominated by Garmin and building a watch with mapping, battery life, and hunting-specific functionality at the center of the design. We also dive into entrepreneurship, balancing family and hunting, building businesses around freedom and time, and the mindset it takes to chase big ideas.
This episode is packed with insight for hunters, entrepreneurs, creators, and anyone trying to build a life around what matters most.
Topics Covered:
• Building Bridger Watch from scratch
• Why hunters needed a better smartwatch
• Entrepreneurship and building freedom through business
• Hunting more while working less
• Elk hunting obsession and backcountry lifestyle
• Designing products for real hunters
• Startup struggles, leadership, and problem-solving
• Battery life, mapping, and hunting tech
• Why Cody believes in solving real-world problems
Check out Bridger Watch:
Bridger Watch Company
Check out Initial Ascent Packs:
Initial Ascent
The Mountain Dude Podcast is where backcountry hunting meets entrepreneurship, mindset, faith, and the lessons learned in the mountains.
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https://initialascent.com/
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