<p>There's only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That's why the brand invests so much in the customer experience. Plus: Piece of Cake's hybrid MMM/MTA approach to attribution.</p>

There's only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That's why the brand invests so much in the customer experience. Plus: Piece of Cake's hybrid MMM/MTA approach to attribution.

<p>There's only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving &amp; Storage. That's why the brand invests so much in the customer experience. Plus: Piece of Cake's hybrid MMM/MTA approach to attribution.</p>

The Move Toward Better Measurement

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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The Move Toward Better Measurement

The Move Toward Better Measurement

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