<p>The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the '60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards.</p>

The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the '60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards.

The MRC May Be Old, But It's Getting With The TV Program

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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The MRC May Be Old, But It's Getting With The TV Program

The MRC May Be Old, But It's Getting With The TV Program

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