How a mother, a daughter and a crackpot Swiss psychologist gave us the world's most popular Buzzfeed quiz.

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Links!

• The Personality Brokers by Merve Emre
• Myers Briggs Type Preferences
• What Personality Tests Really Deliver
• The $2 Billion Question of Who You Are at Work 
• Cautionary Comments Regarding the MBTI
• The Barnum Effect in Personality Assessment
• The Mysterious Popularity Of The Meaningless Myers-Briggs
• Why the Myers-Briggs personality test is totally meaningless 
• Can you truly know yourself in a quiz?
• What You Don't Know about This Personality Test Can Hurt You
• MBTI, If You Want Me Back, You Need to Change Too
• Personality Tests Aren't All the Same 
• The Utility of the Myers-Briggs Type Indicator 

Thanks to Doctor Dreamchip for our lovely theme song!

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