Behavioural science is the trojan horse marketers need to get psychology back into business and the boardroom. Rory Sutherland, vice chairman of Ogilvy UK and a founder of its behavioural science practice, suggests B2B marketers (and B2C marketers for that matter) must explode the myth that businesses and their people only make logical decisions, or they'll keep making the same mistakes until their tenure ends.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
View all episodes
By Mi3 & iHeart Podcasts AustraliaBehavioural science is the trojan horse marketers need to get psychology back into business and the boardroom. Rory Sutherland, vice chairman of Ogilvy UK and a founder of its behavioural science practice, suggests B2B marketers (and B2C marketers for that matter) must explode the myth that businesses and their people only make logical decisions, or they'll keep making the same mistakes until their tenure ends.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
1,024 Listeners
614 Listeners
8,462 Listeners
305 Listeners
48 Listeners
1 Listeners
177 Listeners
163 Listeners
10 Listeners
45 Listeners
13 Listeners
55 Listeners
18 Listeners
18 Listeners
2,155 Listeners