The top-flight German soccer league has taken a bold and innovative approach to its broadcast strategy in the UK market. Live coverage of this season’s action spans Sky Sports, Amazon, BBC, and YouTube, offering multiple ways to watch — from subscriptions to free-to-air and pay-per-view. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone share their thoughts and hopes for how this strategy plays out.

Key Points:

• What characteristics of the UK market led the Bundesliga to take a new approach to distributing its games out of market?
• Should we expect this approach to fundamentally impact domestic broadcast deals?
• Why did the Bundesliga select YouTube and content creators as broadcast partners?
• Which of the Bundesliga, LaLiga, Serie A, and Ligue 1 approaches will have the biggest impact in the race to become the leading foreign league in the UK?