As the College Football Playoff becomes more competitive and cutthroat, some top programs are backing out of big-time nonconference matchups in favor of easier wins. In this episode of First and 12, Adam Gibby breaks down the growing trend of schedule manipulation and what it means for the Big 12. Should Big 12 schools start doing the same to boost playoff odds? Or will staying battle-tested hurt them in the rankings? We explore the strategic shift happening across college football—and whether the Big 12 should adapt or stand firm.

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