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In this week's episode of the Sustainable Supply Chain Podcast, I  had the privilege of hosting Jag Lamba, the founder and CEO of Certa. Jag delves into the transformative power of Certa's AI-driven platform, a beacon for Fortune 100 firms navigating the complexities of compliance, risk, and ESG on a global scale. Our conversation unveils the critical role of gathering primary data for Scope 3 emissions, an essential step towards achieving net-zero goals and a testament to the evolving landscape of sustainability in supply chains.

Jag's insights into the tangible ROI of sustainability initiatives are a clarion call to action. He illustrates how leading with sustainable practices is not just good for the planet but a strategic advantage in today's competitive market, offering better access to capital and aligning with the values of a discerning workforce and customer base.

The narrative shared by Jag is a compelling mix of personal journey, professional milestones, and a forward-looking perspective on the indispensability of sustainability in business. As the world stands at a crossroads, Certa's platform emerges as a critical tool for enterprises committed to making a meaningful impact on their supply chain sustainability.

This episode is a must-listen for anyone keen on understanding the intersection of technology, sustainability, and business strategy. Jag's story is a powerful reminder that in the quest for sustainability, innovation, and ethics go hand in hand, shaping a future where doing good business is synonymous with doing good for the world. Join us on this enlightening journey as we explore the frontiers of sustainable supply chains with one of the sector's leading lights.

Don't forget to check out the audio version of this episode at https://youtu.be/6xd_DPQb7Uw

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