<p>Ahead of its planned merger with CBS, Viacom is investing aggressively in new, more data-driven modes of TV distribution and advertising. EVP Bryson Gordon talks about the company's plan.  </p>

Ahead of its planned merger with CBS, Viacom is investing aggressively in new, more data-driven modes of TV distribution and advertising. EVP Bryson Gordon talks about the company's plan.

<p>Ahead of its planned merger with CBS, Viacom is investing aggressively in new, more data-driven modes of TV distribution and advertising. EVP Bryson Gordon talks about the company's plan.&nbsp;&nbsp;</p>

The New Viacom

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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The New Viacom

The New Viacom

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