Everyone keeps asking if bourbon is “dead”… but maybe the real question is: what’s next?

In this episode of Arsenic Culture, Matt, Jason, Drew, and Pierre dive into the future of bourbon and cocktail culture. From bottle hoarding and limited releases, to new swings in bourbon’s popularity, to the rise of terroir-driven spirits and premium ready-to-drink cocktails, we’re breaking down where the industry is heading and what drinkers should watch for.

What do you think the next big thing in bourbon will be? Drop your take in the comments.




#BourbonTrends #BourbonFuture #ArsenicCulture

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