In this week’s episode of The Venue Rx Podcast, host Jonathan Aymin sits down with Colleen Carswell, a seasoned fractional Chief Operating Officer with extensive experience in the wedding and events industry. With a deep understanding of business operations and leadership, Colleen shares invaluable insights on the mindset shifts necessary for small business owners to scale successfully.

She dives into the common mental roadblocks entrepreneurs face, including challenges with money mindset, control, and delegation, and explains how overcoming these hurdles can unlock new levels of growth. Colleen also introduces the concept of "stay reviews"—an alternative to traditional performance or exit reviews—that fosters open communication, strengthens team dynamics, and helps retain top talent.

Beyond mindset, Colleen offers practical, actionable strategies for optimizing business operations. She discusses the power of time audits in identifying inefficiencies, the importance of delegation, and how a blend of digital and analog tools can create a seamless workflow. She helps wedding and event professionals improve their efficiency, profitability, and long-term sustainability.

About Our Guest: 

Colleen Carswell is a seasoned business strategist, integrator, and speaker with over 17 years of experience in hospitality and corporate sales. As a fractional Chief Operating Officer and systems expert, she has worked with a diverse range of organizations, including marketing agencies, tech startups, and health coaches, transforming disorganized operations into streamlined, scalable businesses.

Colleen specializes in optimizing workflows, implementing strategic tech solutions, and developing sustainable systems that drive efficiency and profitability. From comprehensive operational overhauls to targeted technology guidance, she has helped businesses successfully launch marketing campaigns, memberships, courses, and books.

Her mission is to create sustainable, scalable operations that allow business owners to focus on their passions while increasing profitability, productivity, and impact.

Find Her Here: 

Email: [email protected]

Website: https://structuredtoscale.com/

Instagram: https://instagram.com/colleencarswell_

Tiktok: https://tiktok.com/@colleencarswell

Linkedin: https://www.linkedin.com/in/colleen-carswell/