If your markup feels like a guess, it usually is! In this video, I break down how your overhead and target profit actually determine your gross margin, and how that translates into the markup you should be using on every job. Once you understand the relationship, pricing becomes a decision you can control, not something you hope works out.
If you want help so your pricing consistently produces real profit, book a call with my team at Profit for Contractors.
We’ll walk through your setup and show you exactly where to adjust.
📌 Apply for a FREE calibration call:
https://calendar.profitforcontractors.org/pfc-call-pod