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Nik Sharma CEO of Sharma Brands, is the go-to strategist for scaling modern consumer brands. Dubbed 'The DTC Whisperer,' he has helped companies like Cadence, Levels, and JuneShine break through the noise with bold, data-driven marketing. With a sharp eye for brand storytelling and growth hacking, Nik’s insights are reshaping how businesses connect, convert, and scale in the digital age.

Connect with Nik! https://x.com/mrsharma
Connect with Ryan! https://twitter.com/RyanJAyala
Connect with Us! https://www.instagram.com/alchemists.library/

Chapters:
00:00 Intro Who Is Nick Sharma?
0:25 Creator vs. Business Owner Dilemma 
1:25 The Power of Personal Branding
3:09 How Influencers Get Away with Bad Business Models 
4:32 Ad Spend & The Battle for Eyeballs 
5:49 Winning with Product Innovation & Storytelling 
7:03 Scaling from 0 to 100K Revenue 
11:06 Finding the Right Agency 
17:27 Ads vs. Affiliates – Which Works Best? 
20:01 Paid Traffic – How to Not Burn Money 
22:58 Breaking Down the Million-Dollar Growth Strategy
23:18 When to Scale Beyond Ads 
25:29 The Solopreneur E-Commerce Debate 
41:27 The Future of AI in E-Commerce 
43:45 Nick’s Journey – From Ad Buying to Agency Owner 
47:10 Lessons from Meeting E-Com Founders 
48:56 Signing Off 

Connect with Us!
https://www.instagram.com/alchemists.library/
https://twitter.com/RyanJAyala