The Obvious Choice

Today the panel discusses clients who have become distant, what could cause this problem, and the best ways of dealing with it.

The Episode: My Client Isn’t Checking In, Can I Still Charge?

The nature of an online training program is that opportunities for connecting in-person with clients are scarce. This can lead to situations where clients do not show up for predefined online check-in sessions. There are a few problems associated with this type of situation, the first being that as coaches we can start to feel like we are failing and that our clients have disengaged because our services are not up to scratch. Another big issue here is that we have possibly not set up a program for checking in that suits the client. Today on the show we dive into these and other issues and share our thoughts on the best way of managing them.

In This Episode

• Feeling guilty for billing clients who are not present [0:12:18]
• The main problems at play in situations where clients are not engaging [0:14:15]
• Negative stories we tell ourselves and how to overcome them [0:15:11]
• Being compassionate to the personal reasons for why clients might not show up [0:17:57]
• Setting up systems for keeping in touch with clients [0:20:41]
• Designing your course to allow for life at its most complex [0:23:28]
• Whether an absent client means client who is not engaging in your course [0:26:33]
• Asking clients about their preferred schedule [0:30:37]

“There’s a thousand reasons for why people ghost their coaches. Some are related to the coach. A lot of the time it has nothing to do with anything the coach did in particular, so stop making assumptions.” — Carolina Belmares

Avoiding Slipping into Negative Thought Patterns

If a client becomes distant, it is easy to blame ourselves. Taking things personally in this way can lead to a lot of issues, and we can even start to feel guilty about billing clients because from the outside it feels like they are not getting any value from the program. The first thing to remember here is that just because communication between a coach and client has broken down, this does not mean the client has stopped engaging in the program itself. The second point is that there could be a thousand reasons why a client is not engaging in a program. People’s lives are complicated. As coaches it is our job to be compassionate and set up our programs to accommodate for life’s unexpected crises. If you are in the loop with what is going on in your client’s life, then you are better equipped to decide to charge or not for a particular month.

Setting Up Systems for Keeping In Touch

The second major problem that could be responsible for a gap in communication between coaches and clients has to do with systems. You could have a fantastic course that the client is getting a lot of benefit from, but your systems for communication could be poor, and this could be the reason you have not heard from them. It is useful to keep in mind that the types of people who engage the services of online trainers often have personality types that struggle with regular communication. One way of handling the different personality types of your clients is to have a candid conversation about how they like to communicate from the outset and design your systems around this. As you progress with your client you should measure how your systems are working, and tweak them as you go, because there is often a gap between what clients say they want and what they actually need.

Keeping Focused On Your Main Responsibilities

At the end of the day, the job of the online trainer is to offer clients their skills and knowledge in a digestible program, not to be their best friend who they chat to all the time. Ultimately, the responsibility of putting in the work and keeping up with the program is the job of the client and not the coach. Keeping this in mind can help you rest easy if you have not heard from a client in a while. Provided that the program you offer is of a high quality, the client has the choice to either engage with it or not, and the choice they make should not be used as a measuring stick of the quality of your services.

Already at $1,000/month online and want to scale?

Apply for OTA 2 here: www.thePTDC.com/OTA2

SPONSORS 

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota

Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055

Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers

Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA

YouTube - https://www.youtube.com/user/JonGoodmanPTDC

The topic for today's episode is how to create achievable and inspiring workout programs for your clients. 

The Episode: How We Program For Clients

Creating the right program for your clients is one of the determining factors of the success and results they will experience. If you can set out a plan that keeps them engaged, is easy enough to follow, and helps them stay on track, they are that much more likely to achieve their fitness goals. In this episode, you will hear about the importance of simplicity, templates, variety, and some of the common hurdles to overcome.

In This Episode

• Deciding on where to start with clients and their programs [0:16:28]
• Examples of programming and the templates that can be utilized [0:21:20]
• Common challenges that clients start out with [0:24:32]
• Considering the utility of variety and simplicity [0:26:50]
• Working with what clients already have access to [0:36:01]

“It has to be simple, when it comes to training. Because otherwise it can feel overwhelming.” — Carolina Belmares

The Foundations of an Achievable Program

Your clients may have a variety of aims or all very similar ones, this depends on the market you serve. Generally speaking though, most people who employ a trainer want to get into better physical shape, whether they express this as fitting into clothes, looking better naked, or feeling stronger. You want to help your people to access this sense of achievement, and this can be aided by using a similar template with small specifications for individuals according to their needs and abilities. You also need to think about a set of minimum commitments in terms of days and sessions, that you can hold them to.

The Mindset Component

Oftentimes, successful programming is about instilling discipline. Most people go to a fitness coach to help them stick to their plans and get it together in a way that is more difficult independently. So as a coach, one of your most important roles is to help organize time and mindset in relation to workouts. There are connected issues such as diet and lifestyle choices, and only when these things are in place can a workout schedule and program really be effective.

Balancing Simplicity and Variety

You want to use enough variety to keep them engaged and alert, but do not want to overcomplicate things. They actual workouts you use can border on being boring! Think about what your client really needs to help them stay on track, remain committed, and show up as planned. It is much more about this component than creating exquisite workouts for every person you work with. Prioritize their results, and use your listening skills as a building block to approach what they need and can benefit from.

Already at $1,000/month online and want to scale?

Apply for OTA 2 here: www.thePTDC.com/OTA2

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota

Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055

Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers

Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA

YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Our diverse panel of experts discusses the important and pressing issue of transformation and inclusivity in the world of health and training.

The Episode: Inclusivity In The Fitness Industry

The issue of diversity and inclusion stretches far beyond the reaches of the fitness industry but is very prominently present in our field too. In this episode, we get into the pervasive nature of othering, the historical standards that have informed the inequality we still see today, and the micro-aggressions and that many people of color have to endure on a constant basis. Transformation is a necessary challenge for professionals to confront in this space, so join us to hear some thoughts on a way forward.

In This Episode

• How the fitness industry reflects society at large [0:09:37]
• The importance of diversity in industries such as health and wellness [0:12:17]
• Appropriate and authentic responses to inequality [0:17:42]
• The pressing issue of representation in the training industry [0:20:11]
• How client-centered work can help steer the ship [0:24:19]
• Examples of the othering of indigeneity [0:28:02]

“You have to be really, really careful in how you assess somebody for a position because oftentimes the conventional way to assess somebody for a position is completely irrelevant to the job.” — Jonathan Goodman

The Monolithic Nature of the Fitness Industry

The fitness industry has historically been centered around white males, and even today, there seems to be more exclusion than inclusion in the space. The issue is also reflected in qualifications and representation, with diversity and equality being more of an anomaly than anything else. Real meaningful change will take time and considered effort from the people that make up the industry at large, and there is still a long way to go to reach a better status quo.

More Inclusive Hiring Practices

There are many assumptions that underlie interview processes, and many of these are not even related to the job. Part of what needs to happen is these assumptions need to be checked and care needs to be taken in challenging the way these processes have been practiced. It can be quite difficult to put together diverse teams and panels, as the lack of opportunities afforded to minorities has lead to unequal skills and a lack of practice.

Taking Action for Representation and Opportunity

Real change needs to be more than a public relations stunt, it needs to be authentic. We cannot continue to have panels and events that have the same people represented over and again when there are others that need to be given a chance. This starts with reassessing commonly held assumptions, and as trainers, another great guiding force can be to remain focussed on each client. A client-centric approach can help direct your efforts in a more inclusive direction.

Already at $1,000/month online and want to scale?

Apply for OTA 2 here: www.thePTDC.com/OTA2

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota

Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055

Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers

Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA

YouTube - https://www.youtube.com/user/JonGoodmanPTDC

The team discusses how to avoid the dogma that is so pervasive in the fitness industry.

The Episode: Avoiding Damaging Dogma In Order To Become A More Complete Professional

As with many industries, the fitness world is filled with sub-sectors, echo chambers, and dogma. The problem is that falling into a specific lane and never leaving it can result in a weaker service to your clients, and a less-rounded practice around training. There are a few strategies that can minimize the negative effects of this human tendency, and keep you and your knowledge base challenged and growing. Tune in to hear our suggestions and thoughts on how to keep an open mind and embrace different perspectives.

In This Episode

• Pitfalls of the fitness industry around dogma and bias [0:13:53]
• Dealing with dogmatic clients [0:19:10]
• Embracing disagreement and learning from other perspectives [0:21:36]
• Drawing the line between being dogmatic and polarizing [0:28:23]
• Signs and signals of dogma within your philosophy [0:31:37]
• The tension between nuance, transparency, and building a platform [0:35:01] 

“The best solution is almost never the solution you used last week.” — Jonathan Goodman

The Pervasiveness of Dogma

There are so many solutions out there, and applying the same solution to many different situations is usually not the best idea. In order to provide a great service to clients, you need a range of wisdom and how to deal with specific people and circumstances. We all fall into schools of thought and need to be aware of that tendency, while a certain level of bias is unavoidable, it is necessary to at least try to avoid rampant dogma. The other side of this coin is that you will encounter clients who have their own dogma too!

Learning and an Open Mind

We should all be going out of our way to learn from intelligent people with opposing views. We can all miss parts of the picture, so seek out situations and people that challenge you! Aiming to develop particular solutions to particular cases is a great way to balance the need for systems with an individual philosophy to different clients. This means balancing your best methods with an open-minded attitude to gaining new ones.

Ways to Combat Your Own Bias 

Strong reactive feelings are often a sign of dogma, so we recommend noticing these and taking a pause to consider where these feelings may stem from. The world of health and fitness is fundamentally science-based, and the scientific approach is inquisitive above all else. Embody that in your own journey and fight against the tendency to avoid nuance and transparency!

Already at $1,000/month online and want to scale?

Apply for OTA 2 here: www.thePTDC.com/OTA2

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota

Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055

Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers

Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA

YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Our team of trainers talk about how to overcome the issues of boredom that arise when running your own business.

The Episode: Overcoming Boredom In Your Business

As entrepreneurs and business owners, we have to endure the peaks and valleys of running the show. One of the challenges that most of us have to deal with is the boredom around repeating certain parts of what we do, and the things that are not necessarily our favorite parts of training. So with that said, we wanted to share some thoughts on how you can overcome these hurdles and keep your business going through the less exciting times! No matter your interest and excitement levels, you need to maintain your relationships and programs with existing clients, you also need to be communicating about the work that you are doing. Staying at least somewhat present on social media is equally important, and a great way to stay on track with this is to switch up your content to other interests you might have. The last thing to say about boredom is that it can drive inspiration and innovation, so it does not always have to be a bad thing!

In This Episode

• The business landscape and the rise of localized markets [0:12:10]
• Getting away from the negative results of the repetitive nature of running a business [0:20:08]
• Maintaining interest levels through enjoyment [0:23:46]
• Manifesting higher energy levels [0:27:36]
• Non-negotiables for the keeping things going [0:29:20]
• Staying present and showing up to stay in the public eye [0:33:38]
• Recapping the basics of making it through trying times [0:36:36]

“Don't feel bad, don't beat yourself up if you disappear for a while, it's totally fine, just get back on it!” — Carolina Belmares

The Reality of Business and Repetition

The truth about running a business is that it is repetitive. There are certain things that you will need to do over and over, and setting up good systems and templates is a part of achieving success. You also want to create a business that you enjoy running, that has tasks that do not drain all the life from you. These are things to keep in mind while building a business, and while adjusting it along the way.

Techniques for Staying Interested and Engaged

If you can keep your business fun, you will find yourself bored less often. One way to do this is to track your own behaviors around tasks and try and minimize the activities that seem to result in feeling disengaged and bored. There will always be work to be done that is not your favorite, but the less of this, the easier it will be to face. Another great resource to draw on when you are struggling to stay motivated is your network. Communicate with your friends and mentors because conversations can always help you out of a tight spot. 

Energy Levels and Excitement

We recommend looking for any methods that can give you a boost. What gets you going? Find that out and make use of that knowledge! There are foundational factors that will keep your business running, and as long as you have those bases covered, it does not matter if you abandon some optional stuff in the meantime. Make sure your clients are happy, that you are showing up, and that people are hearing about you, the rest is gravy.

Already at $1,000/month online and want to scale?

Apply for OTA 2 here: www.thePTDC.com/OTA2

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota

Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055

Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers

Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA

YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Today our panel of expert trainers talk about the secret to creating irresistible online training programs to sell to clients.

The Episode: The Secret to Irresistible Online Training Sales

One of the most important steps in the process of a functioning training business is the initial interactions with clients around selling and intake. So if you can get this element of your business down, you may just be able to set yourself up for better results further along the road. Engaging new clients with quantifiable and specific goals, and then delivering on these is what will solidify your value to them. By creating a structure that you can achieve with your new clients, you can make sure that they buy in fully to your systems and rewards, and keep coming back!  

In This Episode

• Why trainers fail to achieve results with clients early on [0:10:48]
• The cycles of business and times for evolution [0:16:19]
• Basic structures for a great offer [0:19:10]
• Putting enough energy and attention into a launch [0:27:47]
• The specifics that set you and your clients up for success [0:33:01]

“Trainers are often really, really bad at showcasing process and identifying when goals are met.” — Jonathan Goodman

Installing and Communicating a Process

It is an unfortunate reality that many trainers are not proficient at communicating their processes with clients. We need to be able to lay out a plan and then show when goals are met. This is an area that can always be improved upon, so do not shy away from evolving these parts of your business. In order for clients to get excited about what you are offering you need to share the transformation that they can identify with.

The Components of a Great Offer

Our recommendation is to create a high-ticket front-end offer as a start. Coupling this with a quantifiable goal and continuity in your program can get people to sign on and buy in, which will, in turn, manifest credibility and belief in what you are doing together. This also includes timelines, so that when a goal is reached on schedule, you can set new goals and get clients to carry on their work with you!

The Importance of the Launch

We think it is key to be very invested in the launch period of your program. Prioritizing the intake process will set you up for future success, and can set the tone of the specificity and intentionality of your regimen. A big part of this connection is to learn about your clients and how to support them, because when they feel that, they will find it easy to commit and work with your expertise. Do not forget, there are many different types of quantifiable goals, so just find the ones that work for you and your people.

Already at $1,000/month online and want to scale?

Apply for OTA 2 here: www.thePTDC.com/OTA2

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota

Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055

Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers

Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA

YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Today, we talk about what Disney World and online training have in common. These two things might sound worlds apart, but they have way more similarities than we think!

The Episode: What Disney World and Online Training Have In Common

You might be confused about why we would be talking about Disney World on the show today, but, as trainers, there is actually so much for us to learn from Disney. Ren, Carolina, who is celebrating her birthday, and Amber, sit down to talk about some of the valuable lessons we can all take away from the iconic brand. From niching down to expert onboarding and creating memorable experiences, Disney offers it all, and there’s no reason why you can’t either. You are capable of providing your clients with truly great programs that will stay with them forever. Tune in to hear it all!

In This Episode

• Hear what Carol did to celebrate her 39th birthday. [0:05:45]
• What Ren learned about business from his time at Walt Disney World. [0:13:19]
• How Disney’s approach to niching down applies to trainers. [0:19:00]
• What Disney teaches us about onboarding your clients. [0:21:07]
• People buy with emotion and rationalize with logic afterwards. [0:27:40]
• Create an experience that matches the price you are charging for your program. [0:36:04]

“What happens in Disney rides, as well as in our business, is that when you start giving people things that are engaging, now they are really sold on your process.” — Carolina Belmares

The Power of Niching Down 

Wherever Ren goes, he is always thinking about Amber, Johnny, and Carol, and going to Walt Disney World was no different. The whole time he was there, he was thinking about the business lessons he could share. Disney is a big umbrella brand, and underneath it, there are so many niches that appeal to a wide range of people. These parks are niched down so that everyone feels included. Despite how wide they have cast the net, it is all still very congruent, and you can clearly tell it is under the Disney brand.  

How to Onboard Like a Boss 

What stood out to Ren most was the park’s onboarding process and ability to sell. Even though there was a two-and-a-half-hour wait, each part of the onboarding process had a different stage, giving you a new experience. Just like how we have to keep our clients busy, Disney also kept Ren entertained and engaged, even though he was still waiting. The change of scenery while he was waiting made him feel like he had graduated and was one step closer to where he needed to be. Disney has done what all great businesses should do; just when you feel like your customer is getting annoyed with waiting, you give them something new so they will continue the journey with you. Similarly, in the world of training, when you have signed a client to a program, there is a time before they start when they are in limbo. During this stage, it is key to keep them engaged and remind them of the adventure that is to come. If you do it right, your clients shouldn’t even know the difference between being on the program and onboarding.  

Create Experiences that Stand Out 

So, after you have gotten off a ride at Disney World, guess where you end up? In the gift shop. This makes perfect sense because you have just had this incredible experience, and your emotions are naturally heightened, making you a perfect sales target. Just like Disney does not think about how much money people might have, this should not be a concern of yours either. When your clients have finished a program, present them with the next option; it is up to them to decide whether or not they can afford it. Like with Disney, if you have generated enough emotional attachment to the experience, the next step will be a natural graduation. If you are struggling with your price point, focus on creating an experience that matches how much you are charging. It is not your place to judge people and how they spend their money. All you can do is make sure they get what they are paying for. Work on all of your touch-points so that your client feels they are getting the best. 

Already at $1,000/month online and want to scale?

Apply for OTA 2 here: www.thePTDC.com/OTA2

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota

Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055

Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers

Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA

YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Today Alex and Amber talk about making new hires and how to make sure that the new member on a team is as good a fit as possible.

The Episode: The A-Team Delivers

Hiring the right staff is one of the most important parts of scaling a business and many things need to be considered when it is time to engage in this process. With this in mind, we dedicated this episode to the subject of hiring new coaches and other team members. Joining us for this discussion is our very own Alex Cartmill who has a lot of experience in this area as he is the former head coach for OTA level 1 and is currently running our OTC program. We get into the whole process of making a new hire, covering how to know when you need somebody new, what skills to look for, the qualities they should inherently display, the application process, training, and more.

In This Episode 

• How to know when it is time to start looking for new team members [0:07:14]
• Different types of new hires and when to hire which [0:13:00]
• How to find the right person for a position you are hiring for [0:18:15]
• Qualities that are tough to teach new hires through training [0:21:09]
• The best way to set up an application process [0:24:32]
• Keeping a new coach in check versus giving them freedom [0:30:51]
• Final tips for hiring and managing coaching staff [0:30:51]

“I will take someone with a good attitude and the right mindset and have to teach them the skills any day of the week before someone who happens to have all the skills.” — Amber Reynolds

How to Know When It is Time to Hire A New Coach 

Even before you start looking for employees you should understand where your strengths and weaknesses lie. This way, when you look for new people, you know what to hire for. As far as knowing when to hire somebody new, the time will be right when one of two things happens: you either want help with scaling or with handling the business you already have. When it is time to make a new hire it is important to understand which roles you can afford to fill with new talent and which ones you need to keep doing yourself. By all means, hire people that allow you to focus on your zone of genius, but do not just outsource for roles you can’t stand doing even though you should be the one doing them.

What Qualities to Look For In New Candidates

When it comes to hiring new coaches, you will find that candidates will fall into two main categories, complementary and supplementary. Supplementary coaches will have a similar approach as your own and can be hired to fill roles you used to occupy yourself. Complimentary coaches on the other hand think differently than you and these types of candidates can be used to help grow the business by expanding the range of services you offer. Knowing which of these two types is right for your business at any particular phase goes back to self-awareness. If you understand where your strengths and weaknesses lie it will make it easier to know which type you need. That being said, often the first hire people will make is a supplementary one. Regardless of which type of coach you need, we recommend looking for people who are empathetic, curious, and display naturally good interpersonal skills because it is hard to teach these qualities.

How to Find the Right Person and How to Train Them

Once you know who you are looking for the next step is finding them. Here at the OTS, we often don’t need to look much further than our preexisting network. Once you have a team that you can trust the chances are they will know somebody right for the position and you can build a shortlist in this way. If you are still in the beginning phases, the question you need to ask is how can you make the application posting appealing enough to grab the attention of the talent you are looking for. Posting the salary you aim to offer is one good way to do it. On the topic of salary, you need to be willing to reimburse a person for the value they will be adding to your team. You can assess how much to pay based on how replaceable a new hire will be. Once you have made your hire and are in the process of training them there is a fine line that needs to be towed between giving them the freedom to be their authentic selves and keeping them in check with the branding of your company. Giving them freedom is important but it means they will make mistakes, and it is important to have systems in place to handle this.

Already at $1,000/month online and want to scale?

Apply for OTA 2 here: www.thePTDC.com/OTA2

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota

Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055

Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers

Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA

YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Today Carolina and Amber discuss the power of women and share some of the role models that most inspire them.

The Episode: The Women Have Taken Over

Today on the show, Ren and Jonathan are both away which gives Amber and Carolina a chance to take the slot for themselves, and they use it to talk about their role models. If you are a man and your first thought is that this episode will be worthless because it is hosted by women, then this is an opportunity for you to check yourself. As Carolina and Amber get into the women who impress them most, they also talk about why, and we get to hear the many different qualities that make women like Alexandria Ocasio-Cortez, Dr. Jen Gunter, and Sonya Renee Taylor great. In this way the conversation covers themes like authenticity, challenging stereotypes, handling conflict with grace, and a whole lot more!

In This Episode

• Carolina and Amber’s woman role models growing up [0:08:12]
• The types of influencers that women gravitate towards [0:13:00]
• Tips for coming up with content for social media [0:15:03]
• The woman influencers who Carolina and Amber follow [0:18:06]
• Issues with the value proposition of coaches who offer ‘empowerment’ [0:18:06]
• Sharing content that comes from sources other than you with clients [0:25:14]
• Respect for women who can handle confrontation with grace [0:26:41]
• Following accounts that challenge your beliefs [0:28:23]
• Equipping ourselves with the vocabulary to help clients with body issues [0:31:05]

“We are not trying to indoctrinate you into anything. We are trying to open your world into understanding that women are super complex.” — Carolina Belmares

Amber and Carolina’s Role Models Part 1

Carolina and Amber kick the show off by talking about the woman role models they had as children. From there, they weigh in on the influential women who have made the biggest impressions on them and talk about why. Megan Calloway shares a ton of workout content in a way that is to the point and easy to understand, and she is known for designing some great pandemic workout workarounds. Tori Dunlap does an amazing job of making the topic of how to build wealth as a woman relatable and easy. Amie Tollefsrud is fantastic at teaching people everything they need to know about how to work Instagram for their business. One of the best things about Kristina Kuzmič is her authenticity and her ability to call things out in ways that give us space to reassess ourselves.

Amber and Carolina’s Role Models Part 2

The conversation continues and our hosts share even more of the superwomen who inspire them. Dr. Jen Gunter is the author of The Vagina Bible and is also known for the smackdowns she delivers to men who say stupid things. Likewise, Alexandria Ocasio-Cortez is an utter powerhouse with a razor-sharp mind who displays an amazing ability to handle conflict in a graceful way. Our hosts love Sonalee AKA the @fatsextherapist because of their advocacy and skill at challenging heteronormativity. Claire Diaz-Ortiz is an author who is enjoyable to learn from as far as social media and productivity. Lastly, Sonya Renee Taylor is the New York Times bestselling author of The Body is Not an Apology and her content can help coaches work with women who struggle to accept their bodies.

Already at $1,000/month online and want to scale?

Apply for OTA 2 here: www.thePTDC.com/OTA2

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota

Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055

Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers

Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA

YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Today the team discusses the importance of sleep and finding routines and boundaries for getting the best sleep possible, in order to be operating optimally.

The Episode: Sleep Training For Busy Folks

There are plenty of dangerous myths about entrepreneurship, running a business, and getting enough sleep. We believe getting a good night's sleep as often as possible should be one of your highest priorities if you want to make progress in your life and coaching! In today's conversation, we talk about some different approaches to winding down at the end of the day, avoiding things that detract from your rest, and some basic rules and boundaries that can aid your efforts to be on top of your game!

In This Episode

• Sleep, preparedness, and increased productivity and efficiency [0:15:52]
• The impact of life events such as parenthood [0:20:10]
• Removing the things that detract from sleep [0:21:04]
• Creating boundaries that can improve sleep patterns [0:23:41]
• Finding the unique conditions that suit your needs [0:28:12]
• Avoiding mixed-use of sleeping spaces and items [0:31:23]

“A lot of entrepreneurs suffer because they do work in bed, or they do work in the bedroom.” — Ren Jones

Better Sleep Habits

There is a popular myth that if you want to succeed as an entrepreneur, you need to sacrifice your sleep. This may be the route that some individuals take but it is definitely not a rule you should follow. All the evidence shows that good sleep is part of optimal health and performance. Now, sleep may look different for different people, at certain stages of life, as there are other factors to balance such as parenthood, and of course work responsibilities. This means it is necessary to have realistic expectations with regards to your sleep goals but does not mean it is impossible to always be well-rested!

Proactive Approaches to Sleep

Simple, practical strategies can make a big difference to the quality of your sleep, and while these differ from person to person, there are some good general rules to consider. Avoiding electronics before going to bed, and even in the bedroom at all, is becoming more and more widely accepted as a sleep-enhancing habit. The more you can turn your bedroom into a sanctuary, the more tightly your mind will associate that space with rest. Another good measure is to set boundaries for yourself and those you live with, around what you need in order to sleep well. These might be bedtimes or considerations in the evening and early morning. Routines and limitations can have a huge impact and are a reasonable request to make of those around you.

Already at $1,000/month online and want to scale?

Apply for OTA 2 here: www.thePTDC.com/OTA2

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota

Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055

Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers

Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA

YouTube - https://www.youtube.com/user/JonGoodmanPTDC