Most loan officers think relationships are built on rates and speed.

In today’s market, what realtors actually need is something deeper...
consistency, communication, solutions, and a partner who shows up long after the deal closes.

In this video, I break down:
• Why most loan officers lose business after the first transaction
• The follow up and communication standards that build real trust
• How “not ready” buyers get educated into closings
• How dead deals get revived when others say no
• Why investor clients require a completely different level of expertise
• What it takes to create repeat business and long term loyalty

I also walk through the systems and culture at Takers Brokerage that support our realtor partners.

This is about raising the standard... for lenders, realtors, and for the clients who trust both.

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This video breaks down the sales mindset that separates top performers from everyone else.

Real sales mindset isn’t about feeling good. It’s about doing the work when you don’t feel like it, stacking small boring wins, following up when others quit, and putting purpose over comfort. That’s how real closers are built. That’s how leaders are built.

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This is a real sales call audit of a mortgage inbound lead who called in from a rate mailer. I break the call down like coaching game film using a 25-point sales call scorecard and show exactly why the deal almost died. Not because of rates or programs, but because emotion was never uncovered.

Sales isn’t about the loan. It’s about what the loan changes in their life. When you miss the emotional goal, you miss the close.

In this sales call audit, I score the introduction, relationship building, emotional discovery, presentation, and follow-up, then show how the same client was turned into a real opportunity once the conversation shifted from qualifying to connecting.

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Top sales performers live by different rules.

Today, I'm breaking down the five rules that show up every single time with elite performers.

You’ll learn:
-Why focus is the real advantage (and distraction is the silent killer)
-How top performers use boredom to win instead of scrolling
-The daily rituals that separate consistent winners from people who “wing it”
-Why execution always comes before confidence
-How momentum is built through stacked wins 

If you’re in sales, leadership, or building a business, these rules will either expose what’s holding you back or give you the framework to operate at a higher level immediately.

Ready to level up?

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Thinking about becoming a Mortgage Loan Officer in 2026? This video breaks down what you actually need to know before getting into the industry and what actually separates the people who succeed from the ones who wash out.

In this video, I cover:
-How to get licensed (SAFE exam, NMLS, timelines, and what to expect)
-How to choose the right company or brokerage to start your career
-Why you must think like an advisor, not just an originator
-How to sell the why behind the loan, not the loan itself

If you want a career that can change your income, your confidence, and your life, mortgages might be it. But only if you’re willing to do it the right way.

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There's a massive difference between people who think about their goals and people who write them down, commit to them, and review them consistently. One group moves forward, while the other stays busy but stuck. 

In this video, I'm breaking down my #1 goal setting technique that will actually help you move the needle and achieve your goals in 2026. 

If you want to stop cycling through the same year over and over, this is where it starts.

FREE RESOURCE: https://acezacademy.com/free-2026-goals-setting-document-download-form/

Sign up for the academy (100% free) and head to the weekly call archive to download the Goal Setting Document I reference in this video.

READY FOR THE NEXT LEVEL?
If you want structure beyond just goal setting, grab one of my planners. 
Sales Planner: https://acezacademy.com/sales-planner-promo/
Mortgage Planner: https://acezacademy.com/mtmw-planner-promo/
Leadership Planner: https://acezacademy.com/leader-planner-promo/

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Everyone wants more leads. Almost no one works the ones they already have.

In this video, I break down why your leads are not the problem and how most salespeople are sitting on deals they already paid for but never followed up on correctly.

If you’ve ever said:
“These leads are trash”
“They never answer”
“I already called them once”

This is for you.

If you want more deals without spending more money, watch this all the way through.

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Most originators don’t fail because they’re bad at sales, they fail because they’re playing in the wrong environment.

If you’ve ever asked yourself, “Am I actually set up to win here?” this video is for you.

I break down how to audit your brokerage or lender and quickly identify whether they’re helping you grow or quietly capping your potential.

I'll cover the real factors that matter, not just the stuff you were sold in the interview. 

Watch this before you waste another year in the wrong place.

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Most loan officers think the answer is more leads, more spend, more marketing, and more chaos. The money isn't in the leads you're chasing. It's in the leads you already gave up on. 

In this video, I'm breaking down:
-How to properly classify a lead instead of lumping everyone into "dead"
-How top producers create massive volume from old leads 
-How to turn one lead into repeat business day after day, month after month, and year after year

If you're a loan officer sitting on a database full of people you "followed up with once" this is where your next deals are coming from. 

It's time for you to finally stop burning money on new leads. 

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Everyone sees the cars, money, houses, and freedom. But almost nobody sees the inches that build those things overtime.

Top producers aren't winning because of one magic trait. They're stacking tiny habits, commitments, and improvements that compound into MASSIVE success. 

Today, I'm breaking down these small actions that separate the elite from the average so you can use this video as your own blueprint and steal the habits that build top performers.

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