Dan Harte is the owner of F45 Sandgate, near Brisbane, Australia. We touch base to talk about the best practices for building and running a successful studio franchise.

• Making a scalable franchise studio
• Best practices for sales and marketing at Sandgate
• The importance of localised content
• Budgeting and managing your sales resources
• The biggest obstacles studio owners face
• How to maximise your referrals
• Setting up a sales system that works
• Why and how to automate your business systems
• Why you need to qualify your leads
• Don’t try to do everything

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Chris Pieczonka is the founder of F45 Sloane’s Lake, one of the busiest F45 studios in the US. He walks us through the process he went through - starting with running classes on his studio’s patio before they even opened - to building a loyal community of members all while still in pre-sale!

• Dealing with challenges in creating brand awareness where no one's heard of you
• Building your community before you open the doors
• Mixing up your follow-up channels
• Thinking outside of the box with lead generation channels
• Creating a great team experience
• Why building connections with the rest of your local fitness community can have a big pay off

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We talk about:

- The importance of loving what you do
- Why you shouldn’t try to do everything yourself
- How learning to switch off can help across all areas of your business and life
- Keeping brand consistency when expanding

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Andrea Bell is the director for Anytime Fitness in Singapore and is talking to us about what it really takes to grow a successful fitness business in a competitive market.

Expansion of the fitness industry in Asia
The learning curve for opening and running a fitness studio
Why social media marketing can save you time AND money
Combining social marketing with word of mouth
The qualities of a successful studio owner
The key metrics you need to look at
Structuring content that relates to your leads
How to improve your member retention
Using multiple channels to help automate your follow-up and sales process

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Tim Walker is the CEO of Evolve Fitness, who own the 2 biggest private studios in London and are one of the leading names in body transformations in Europe.

We discuss what it takes to grow and run a high-end, prestigious fitness brand.

- Using insight from other industries to grow your fitness business

- Social media vs other traditional forms of marketing

- How to make the most of press and media to grow your brand

- Putting processes in place to keep on top of your leads

- Getting your retention and referral strategies nailed

- Keeping an eye on your finances

- Why you need to keep following up and chasing your leads

- Importance of content for social media

- Breaking your leads’ barriers down

- Learning lessons from past failures

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