We're all great at thinking about what we SHOULD be doing.

Oh, we SHOULD start a podcast.

We SHOULD start advertising.

We SHOULD host an event.

There are so many shoulds that it's crippling. When we finally get going again we want to do too much because we've been shoulding all over ourselves for months so we want to make up for it.

So we create and start executing on an elaborate and all consuming marketing plan. All the things!

But then we fall off for a month.

It's such a heavy lift to get the machine going again that we... never do.

When I think about adding a new tactic into the strategy I always weigh the value to sustainability. Will it be easy to keep the thing going? If not, I will not add it in unless I'm hiring someone or an agency to do it for me. Full stop.

In this episode we go over:

1. Lots of specific examples of unsustainable marketing
2. How to decide if something is sustainable or not
3. Why it might just be the single most important aspect to find long term success with marketing your MSP

We also sing and dance a bit but you can skip that part if you want to avoid the second hand cringe.

We just increased our monthly trial to 30 days. Summer is always slower so it's one of the levers I get to pull to increase new members coming in. We will undoubtedly go to a shorter trial after summer, so might as well lock in your longer trial now! Month to month cancel anytime as always with ALL of our services.