The Online Prosperity Experience

Do you know how much money you are leaving on the table?

If you’re like most coaches, consultants and small business owners, you’re leaving tens of thousands, hundreds of thousands — or even millions of dollars — on the table over the span of your career.

Why?

Because you lack an effective pricing strategy.

Based on the value you’re creating for clients, you’re not capturing the maximum amount of that value for yourself.

Here’s the truth about coaching or consulting fees…

Most coaches and consultants are undercharging for their services.

Especially if you’re still charging hourly or daily rates.

In this podcast, we’re going to break down the 4 steps to increasing your coaching or consulting fees.

The use of video has become a necessity to stay connected.

Video is intimately attached to everything we do. Especially post the pandemic, it’s how we see our relatives, attend school, meet up with friends, and conduct business meetings, acting as a portal to other people, places, and things. 

Videos might seem hard at first, but like any new skill, there will be a learning curve until you find your rhythm.

In this podcast, we look at a few tips to help you create a video you are proud of. 

• Keep it simple
• Write out a loose script.
• Make a plan.
• Apply consistency.
• Forget about being perfect.

With 92% of marketers claiming video played an integral role in their content strategy, it’s safe to say that videos are here to stay. Do you want to learn more about how video marketing can impact your brand? Schedule a time to meet with our team today. 

If there is anything that life has taught me, it’s this,

Change is inevitable. But it’s not actually about the change itself, but rather what you do with it that impacts you. 

Amid the global pandemic, many coaches, consultants and business owners began thinking about how their organisations would need to change to support their team's health and safety.

That meant altering entire infrastructures and instituting new policies and procedures while still finding a way to press on and adjust to what we call the new normal.

This idea really got me thinking about how change operates and functions in our lives, especially in business.

Aren’t some of the most wonderful things that happen in life due to unexpected changes?

Some might not think so, but for me, it has proven to be true.

I didn’t expect to be sitting here, addressing you all from my home office in Melbourne, Australia and yet, it is one of the best changes that could have happened in my life. 

I’d like to ask you something about how change has impacted your own life, and more importantly, your business.

• What moment of change forced you to adapt, alter, and create new solutions that ultimately proved to be instrumental in getting you where you are now?

So much of the time we are resistant to change and the power it brings, but today I wanted to talk about a few things to help coaches, consultants and small business owners embrace the change that is coming and feel empowered and confident as you move through it to find out what you are to become. 

Is Your Website Bringing In As Much Revenue As It Could?

Data and analytics can help you make smarter business decisions and get your website running like a well-oiled, money-making machine!

What you measure usually gets paid attention to, and what you pay attention to, usually gets better.

But are we measuring the right things?

Many coaches, consultants and small to medium businesses know it’s wise to track their website analytics.

However, if you’ve ever looked at a Google Analytics console, you know that it can be incredibly confusing!

With so many different Key Performance Indicators (KPIs) to track, it’s a challenge to know exactly what components are important to track, and how they impact your business’s marketing efforts.

At Livelong Digital, we encourage our clients to simplify their marketing whenever possible.

The more in the weeds you get with analytics tracking, the less likely you are to:

1. Follow through with continuous tracking.
2. Take actionable steps to respond to your data in a positive, impactful way.

Let’s dig into a handful of KPIs that I believe are worthwhile to pay attention to when it comes to your website and blog analytics, and what to do with the information you’re gathering.

As a small business owner, you know that content marketing is a great way to attract new leads and nurture current relationships.

But what you may not know is how to use content marketing to positively impact all of your relationships - both current and prospective.

In this Podcast, Digital marketing expert and content marketing strategist, Prosper Taruvinga, will show you how to use content marketing to build trust, establish credibility, and create a deeper connection with your clients, customers, and referral sources.

You'll learn how to create content that not only educates and informs but also inspires and motivates your audience to take action.

And you'll see how content marketing can be used to create relationships that last - ones that are based on trust, respect, and referrals.

In this podcast, we're talking about marketing funnels.

You've probably heard of the term before, but what is a marketing funnel, and how can you use one to build a sustainable business?

• We'll walk you through the basics of what a marketing funnel is and how to create one that will work for your service-based business.
• We'll also touch on some common touch points that you'll find in a marketing funnel, as well as how to create content that will nurture your leads and move them through your funnel.

Focusing on ways to raise awareness, and nurture prospective clients before they express commitment, is the key to expanding your prospective client pool and ultimately increasing revenue.

Need help creating a funnel and the content to engage with your clients at the top of your funnel? 

Schedule a call with us today!

Our team would love to walk you through how to raise awareness.

Embrace content collaboration and leverage other audiences

Learn how to collaborate with other professionals to scale your content creation.

In this podcast, I'll teach you

• How to identify opportunities to collaborate,
• how to approach potential collaborators, and
• how to negotiate terms that work for both parties.

I'll also share some of my own experiences collaborating with other content creators, and offer some tips for making the most of a collaborative relationship.

By the end of this podcast, you'll have a better understanding of how to collaborate with other professionals to scale your content creation.

New coaches, consultants and business owners should try to DIY their marketing

If you're just getting started as a coach or consultant, you may be wondering if you should do your own marketing or hire someone to do it for you.

In this podcast, I explain why I believe that newbie coaches and consultants should do their own marketing, at least at first.

It's all about authenticity and learning your target market.

I have a big opinion that’s not always a popular one:

I viscerally believe that new coaches, consultants and business owners should try to DIY their marketing – at least through their first year.

Already, I hear audience members scoffing. I told you – it’s not a popular opinion!

There seems to be an overwhelming amount of talks available that insist that new business owners should start outsourcing things that aren’t client-facing, or sales, ASAP.

And, as an outsourced digital marketing provider, I totally get it. I see the benefit in outsourcing your marketing, and any number of other tasks in your business.

I’m the first person to grab the megaphone to tell overwhelmed and burnt-out business owners to start figuring out what tasks can be outsourced – and to start hiring professionals to handle those services right away.

That being said, I think there are huge benefits to new coaches, consultants and small business owners to DIY-ing their marketing.

Let’s talk about the top three reasons I think that new business owners should DIY their marketing, and how it could positively impact your business.

Create interactions that drive results.

Too often coaches, consultants and small businesses today think about customers in terms of their segment – are they B2B or B2C?

But is this really the way forward if we want to create interactions that drive results?

Human-to-human marketing (H2H) is the best way to stand out in the competitive market today.

Modern marketing can sometimes feel like a big contradiction; people want the latest tech and experiences that marketing automation can create, but they also crave personalisation and human interaction.

How are you supposed to meet both these demands?

To create strong relationships with your audience it’s vital you remember your audience is human first and a customer second.

1. People want to interact with people.
2. People will engage with real people.

Especially when you’re operating within the B2B sector, never forget that companies are made up of humans.

Yes, you want to fulfil the business need, but the buying and selling process is human.

What is human-to-human marketing?

Human-to-human (H2H) marketing is a human-centric approach to marketing. This is the model on which responsible marketing is based.

It’s about meeting the customer’s needs while demonstrating that you’re human and trustworthy.

Relationships between businesses, customers, and prospects should be based on long-term trust and respect.

The benefit of this marketing tactic is clear: it ensures that your marketing strategy delivers the best possible results.

What to Do Alongside Digital Marketing for Faster Results

Digital marketing is amazing for many reasons, and as a coach, consultant and small business owner it’s especially useful to you.

Building an honest brand with bold content, email and social media marketing strategies helps you to solidify who you are, who you serve, and the incredible value you have to offer.

Whether you’re blogging, writing ebooks, building email marketing funnels, or engaging with prospects on social media, content marketing helps you to:

1. Tell your story.
2. Connect with clients who you genuinely want to work with.
3. Immediately add value to the lives of your clients with educational content.
4. Improve your SEO.
5. Solidify your brand.
6. Build your credibility as a coach, consultant or small business owner.

As useful as digital marketing is, I in no way think that it’s the only marketing solution.

In fact, I think the more you can create a cohesive strategy using multiple marketing methods, the more success you’ll have.

And you know what? I firmly believe it’s possible to shake things up without spending a ton of time or money on a strategy.

Let’s talk about what you can do to break out of your marketing rut (and take a break from creating content for content's sake).