The Online Prosperity Experience

Beware of the Overnight Success Story

Want to know which digital marketing metrics actually matter (and which ones are just vanity metrics)?

In this podcast, I'm going to show you the 3 digital marketing metrics that you should be measuring (and why), as well as the 3 digital marketing metrics that you shouldn't waste your time on.

By the end of this podcast, you'll know exactly which digital marketing metrics you should be tracking in order to get real results from your digital marketing efforts.

Keep in mind – blogging, podcasting and content creation is a long-term marketing strategy.

I know that it’s tempting to look for overnight success results, but you’re better off staying consistent, and watching for positive data trends over time while watching your metrics change. In today’s world, it’s so easy to get caught up in the possibility of having tens of thousands of followers or seeing a blog post go viral.

But true success is defined by doing good work, and a successful business blog is defined by putting out valuable content that will resonate with your audience.

Continue to focus on doing the good work you’re already doing so much of, and track these KPIs to check that you’re on the right course!

Why Bother?

As a coach or consultant, one of the best ways you can serve your audience and grow your business is by creating consistent content.

But what's the point of creating content if no one will see it?

In this podcast, I'll share with you the three main reasons why you need to be creating consistent content, even if you're just starting out.

Blogging, podcasting and content marketing have a lot of benefits. It helps with your site’s SEO, frames you as an expert, gives you space to educate, and gives you content to use when marketing and growing a pipeline of prospects.

Those things are all critical. But the truth is that you get to decide what the point of blogging is for your business.

Stay focused on your why, and let excellent content fall into place.

Let's dig in.

You only really need two productivity tools on your side: batching and scheduling.

Being busy as a business owner is glorified, but it's actually a sign of lack of organisation.

If you want to be successful, learn to batch your work and schedule your time.

This will help you be more productive and organised, and will prevent you from burning out.

Dear Internet Explorer, If you're reading this, chances are you're familiar with the feeling of being constantly busy.

As a business owner, you wear many hats and are responsible for a lot of different things. It's easy to get caught up in the hustle and bustle of running a business and to feel like you have to be busy all the time in order to be successful.

But I'm here to tell you that it's okay to slow down.

It's okay to take a break.

In fact, it might even be good for business.

Glorifying being busy sends the message that burnout is acceptable, even desirable. But it's not. Burnout is real and it's detrimental.

Stop glorifying being “busy” as a business owner.

The goal shouldn’t be to do busy work because as a business owner you have to “wear all the hats.”

With time batching and scheduling tools, you can automate many of your processes, freeing up some time to be “busy” with things that matter – like reaching out to prospective clients and completing more income-earning assignments.

Letting go of the need to micromanage in-the-moment posting and realising that you’ll work faster if you block out time for specific tasks is life-changing!

Why Engagement Matters

If you're a coach, consultant or small business owner, engagement should be a key component of your marketing plan.

Why?

Because online engagement creates social proof, which can help you attract more clients and grow your business.

In this podcast, you'll learn how to respond to comments and build a community around your brand.

Putting engagement and content marketing response on the back burner is a mistake because people respond better to you when they see you’re engaging.

And that doesn’t just go for the person who initiated the interaction. If 20 people have commented on an article you shared on Facebook and you haven’t liked or replied to any of their comments, the person who is just exploring your page will make note of that.

They’ll see that you don’t respond to your following – that you aren’t regularly engaged with them.

This doesn’t reflect positively on you or your business.

Press play and find out Why People Respond to Engagement

Repeat After Me: I Am My Brand

Being yourself sets you apart from the competition. When you're authentic, you build trust with potential clients and create a strong personal brand.

In this Podcast, I'll share why it's so important to be yourself in business and how to find your authentic voice.

As a coach, consultant or small business owner, there is a temptation to over-professionalise yourself and your business. But that isn’t really what people are looking for in a service provider anymore.

Of course, professionalism will always be important. Nobody is going to want to pay someone to help steer their life, health, financial decisions or manage their investments if that someone shows up to their initial meeting in basketball shorts and a ball cap.

However, with so many apps on the market today, people will turn to you because of who you are. They’re actively seeking to personally connect with their advisor. If they weren’t, they’d hunt down a chat-bot to sign on with and call it a day.

So, what are the benefits of embracing your personality as a professional? And how can you let it shine through your work to attract clients?

Press play.

Creating Intentional Content

I'm seeing a lot of content marketing panic these days.

And it's not helping anyone.

If you're a coach, consultant, or small business owner who wants to use content marketing to generate leads, you need to be intentional about the content you create.

In this Podcast, I'm sharing why content marketing is important and how you can create content that is relevant and needed by your ideal clients.

I'm also sharing one type of content that is guaranteed to produce results.

So, let’s ditch the content marketing panic that doesn’t produce results. Instead, let’s get intentional.

Press play to learn more!

Why are your competitors blogging?

In this podcast, I'm talking about why you should blog if you're a coach, consultant, or small business owner.

As a business owner, you always need to be thinking about lead generation and content marketing, and a blog is a great way to do both.

A blog gives you a platform to share your expertise and build trust with potential clients, and it also allows you to rank in Google and get found by people who are looking for what you do.

If you're not sure where to start, or if you're just looking for some tips on how to blog effectively, be sure to check out this podcast.

I’m always here to help. If you have any questions about blogging, or know you want to get started but need help getting the ball rolling, reach out to me! I’d love to hear from you.

Are you Linked in?

As a business owner, you know that promotion is key to success. And LinkedIn is a great platform to promote yourself and your business.

But how do you get started?

In this podcast, we'll show you how to promote yourself on LinkedIn, so you can start generating leads, sales, and thought leadership.

I get really excited when I start talking to people about promoting themselves on LinkedIn, and for good reason.

Why?

While all social media channels are excellent tools to help define your personal brand and promote your professional self, LinkedIn is the godfather platform you need to be using.

By maximising your LinkedIn use, you’re effectively building a personal site, blog, professional network, portfolio, list of references, and so much more.

LinkedIn’s platform is set up to automatically act as your own professional billboard, which is what you want if you’re going to invest your time and energy into growing your social media presence for professional growth.

Unfortunately, LinkedIn is often underused by business professionals who could reap the most rewards from its endless list of benefits.

It’s a tough fact to face, but if you’re busy with your job, career, side hustle, or whatever you’re passionately investing your time in, you often don’t have the kind of time required to create the ideal LinkedIn presence.

Luckily, I’ve put together a quick list of ways to immediately upgrade your profile from “meh, it exists” to “this business professional is clearly the influencer in their field.”

Let’s Talk About Your Branding.

There’s a time for a change. Maybe it’s right now, perhaps it’s in five years.

The beautiful thing about branding is that it doesn’t have to stay static or grow stale.

Your brand can change as you do, so don’t fear embracing those times when you feel like your business brand no longer matches who you are and what you do.

Change isn’t a bad thing, sometimes a new take on your brand can completely rejuvenate your business and your passion for what you do.

Business branding.

It’s a hot topic now that seems to have about a thousand definitions.

Developing your personal brand can feel intimidating if you don’t know where to start (or if you think you know where to start but become overwhelmed with the options).

Don’t worry, I’m here to clarify some things and show you how to make branding work for you.

Let’s jump in!

You’re Inevitably Going to Lose Leads.

If you're a coach, consultant, or small business owner, there's a good chance you have holes in your marketing funnel. In this podcast, I'm going to show you how to find them and how to fix them.

First, let's define what a marketing funnel is.

A marketing funnel is the process that you take a potential customer through from the time they first hear about you until they become a paying customer.

There are a few different ways to look at marketing funnels, but for our purposes, we're going to use the AIDA model.

AIDA stands for Attention, Interest, Desire, and Action.

The Attention phase is when a potential customer first becomes aware of you and develops interest in your services.

The goal of fixing your funnel should not be to convert every single person who enters it. Instead, it should be to provide opportunities for qualified leads to stay in your funnel long enough so that they eventually convert.

Ready to start fixing the holes in your funnel?

Let’s dig in.