The Online Prosperity Experience

Everything is figuroutable.

If you’ve been listening to my podcast or reading my blog for a while, you know I’m a huge advocate of investing in yourself.

That means training.

That means hiring coaches, getting programs, reading books, going to conferences, and doing all of those things.

Continually investing in yourself, so you can grow yourself and ultimately grow your business.

Let me ask you a question.

Are you growing your business from what you’re learning?

I have a couple more questions.

Number one: Do you have books sitting on a shelf that you’ve never read? That you’ve paid for? People give me books all the time. I read them when I can, but there are books or audiobooks that I paid for that I’ve never listened to.

Why?

Because we haven’t prioritised those. I’ll get to that.

The second question is: Do you have training programs or courses, or anything that you purchased that is sitting on your hard drive gathering digital dust, that you’ve never opened? Same question:

Why?

Because you haven’t prioritised it.

I love this quote from Marie Forleo – “It’s all Figuroutable.”

Mastery requires a mindset that knows and embraces this.

It’s a growth mindset that says – I have the ability to learn, grow in my understanding, and troubleshoot.

I am resourceful, and I can figure stuff out.

What have you been telling yourself that you’re BAD at, and therefore you CAN'T do? What’s ONE step you can take to begin mastering that thing? How can you make it FUN?

Celebrating your Figuroutableness.

It’s a truth universally known that you have to cultivate your personal brand, particularly if you are a coach, consultant or Internet Explorer.

But because everyone has a brand nowadays (Tom Peters describes it as “your promise to the marketplace and the world”) simply having one is insufficient if you want to advance.

You can’t just be known as “the guy who makes websites” or “the programmer who can explain things well” or “that woman in legal who gets things done fast.” That’s nice — but there are a million of you, and in a globalised world, your industry can find an alternative to you fast.

That’s why you need to establish yourself as a thought leader.

Courses and good keynotes are nice to have. Thought leaders are irreplaceable — and indispensable.

So how do you build a reputation as a singular expert — someone who doesn’t just participate in the conversation, but drives it?

In a word: leverage.

No matter how brilliant and talented you are, you won’t be sufficiently appreciated within your industry or by your customers until the broader public recognises you.

This outside reinforcement becomes an echo chamber that brings money and respect.

How to get it?

Follow these six steps to jump-start your thought leadership.

Not all avenues will be open to you at the start, but most will in time.

How To Deal With Negative Reviews

Online reviews have become an increasingly important concern for coaches, consultants and small businesses.

No matter how dedicated you are to providing great service, you're eventually going to get some negative reviews.

How you handle them can have a big impact on your business. Keep in mind that your responses are seen by the public just as reviews are. That's why it's essential to respond to all reviews, even critical ones, in a responsible and professional manner.

Why Reviews Are So Important To Small Businesses

Reputation is vital for all businesses. In some ways, however, online reviews are more critical for small businesses than larger ones.

Why is this?

Companies that are household names certainly prefer positive publicity to negative. It's certainly a concern if they see too many negative reviews.

However, they have so many loyal customers already that they can afford to absorb some bad reviews.

Smaller businesses don't get a huge number of reviews. Therefore, even a few negative comments can have a significant effect on public perception.

Unfortunately, many customers are more likely to write a review when they have a complaint than when they're satisfied.

So, a small business that mostly satisfies its customers may find itself getting harmed by a few disgruntled customers.

Are you ready to grow your business on social media or on the internet?

Dealing with online interactions means that you should be prepared for customers who express their unhappiness in a public way.

However, such events are opportunities for growth if you know how to deal with them well. I’ve shared several ways you can deal with negative feedback.

So, the next time you have an unhappy customer, look for ways to apply these tips and change things for the better.

Grabbing And Keeping Your Audience’s Attention

Today, I want to highlight a very real problem that’s costing Internet Explorers (That’s our new name btw) like you millions, if not billions of dollars. The problem is this: your audience’s available attention capacity isn’t growing; the amount of online content available to them is. It’s growing exponentially!

Not only is the amount of available content growing at a lightning-fast pace, but your audience is also bombarded with other distractions, both on and offline, as well.

So as a coach, consultant or Internet Explorer, your potential audience members, whom you want to become your customers, are getting harder and harder to reach. 

It’s becoming more and more challenging to win their attention and to keep it. And keep it you must, if you are going to convert them.

Think about this: you can win the “attention-getting” battle and drive large amounts of traffic to your site in a number of different ways that are all very useful, including email marketing, social media, SEO/SEM, etc.

But what does it matter how much attention you get initially for your online marketing if you don’t keep it until your reader converts into your buyer?

Today, let’s talk about how you can grab and keep your potential customer’s attention. 

Both are critical to your online marketing success.

The Secret of the Yellow Cars.

In this episode, I give us a name : The Internet Explorers!!!

This is because we are always searching for ways, methods and systems to make our lives exciting and worth living.

So to get the name some air time. I shall introduce you to this episode.

Dear Internet Explorer: Today I bring you a rare gem, a secret so powerful, it can work a profound change in every area of your life, including marketing.

Big claim, I know.

That's what you get when you become an Internet Explorer, living the best life possible.

The secret is effortless. In just 60 seconds, it will empower you to open your eyes and see the world in a new way. It will let you uncover many of life’s treasures hiding in plain sight, and can be used to obtain anything you desire far more quickly.

I call it…

The Secret of the Yellow Cars.

You do so and suddenly notice more cars than you can count.

Instantly, you have just experienced a quantum leap in your ability to perceive yellow cars.

That’s cool, you think. But why is this such a powerful secret for mastering marketing … or anything else in life?

Simple.

Listen to this podcast and learn the secret of the Yellow cars.

Ask this simple 5-word question, stand back and watch your profits roll in.

In this episode, you will learn a simple five-word sentence that gives you an almost unfair advantage in boosting your marketing, outselling your competition and triggering an ongoing stream of endless referrals.

Asking this simple question is the easiest way I know to get yourself and your team to think outside the box.

It can literally make you wealthy and establish your reputation as a coach, consultant or small business visionary in your industry with a Midas touch.

This is true whether you’re an entrepreneur, solopreneur, copywriter, marketing manager, CEO—anyone with anything to do with marketing.

Shameless over-promising?

Not at all, as you’ll now see.

Here’s the question:

     What are we really selling?

While a good product obviously has to be your starting point, it absolutely cannot be your final destination, because it is not truly what you’re selling.

You’re selling a brand experience and service and a company mission and perspective, but you’re more than anything selling the outcome of someone doing business with you.

If you have a clear idea of what that outcome ideally is, and of how your offerings improve customers lives one way or another, you can hold onto that and use it to inform your entire marketing approach.

How are you adding to your customers’ lives?

Answer that, and the rest will follow because that is what you’re selling.

Have an example of a company that deeply understands how to add value?

listen to this podcast, and use that as inspiration!

No, they’re not FREE and NEW.

In this podcast, you’ll discover the two most powerful words in Digital marketing and how to use them to explode your response fairly easily and consistently.

The Conventional Wisdom We Have Around Marketing And Sales, IS Wrong.

First, you must understand why some of what you have been taught about direct marketing is wrong, or at least outdated and incomplete.

Most of the great books on sales and marketing were written more than a generation ago by legends such as John Caples, David Ogilvy, Claude Hopkins and one or two others.

Most of their response-boosting secrets remain valid, as we will see in future episodes of the Online prosperity Experience, but since the pandemic, a lot has changed.

Their main teaching: benefits, big benefits, are the key to high response to their marketing messages.

Makes sense. But there’s a problem. These giants wrote this advice long ago when, compared with today, prospects were under-marketed.

So, yes, back then, flat-out big benefits and words like FREE and NEW got people excited.

But today, more often than not, these same words and super-sized claims instantly trigger rejection.

The problem is, words like FREE and NEW and the big-claim style of advertising they reflect, have been so overused, that they have become bright red flags that instantly scream to your prospects, throw me away!

As proof, if I were to email you with the words “new” and “free,” I must misspell them, or your spam filter may bounce my message.

Best proof: just ask yourself, do you get overly excited when you encounter an email or direct mail package trumpeting free or new or some fantastic claim to make you rich, change your life overnight or grow body parts bigger than you ever dreamed?

Of course not.

You have heard such claims too many times.

Your own exquisitely sensitive mental spam filter rejects all such messages instantly, as you think to yourself, YEAH, SURE.

And those, my friend, are the two most powerful and influential words in marketing today. Yeah, sure.

They are the near-universal response of a too-busy world awash in marketing.

Press play and find out more.

I Bet You Don’t Put This On Your Balance Sheet (But You Should)

If you had to list all the assets of your business in their order of cash value, including buildings, your equipment, your inventory, your account receivables, your patents and trademarks, which are more valuable than the others.

If you are like most business people, you left out the number one most valuable asset off the list, YOUR CUSTOMERS.

Your clients are important, essential, & valuable.

Take the time to understand them. Know who your clients are, and they will make your business more successful. 

Knowing them puts you in a terrific position to get their attention. When you are introducing new products and services, your clients should be notified first. 

Understanding your demographics allows you to better market your business. This will establish a strong business/client relationship and create an environment of trust and comfort.

The relationship is worth its weight in gold.

The key to keeping customers long enough to derive maximum return on investment is a marketing concept called the top of the consciousness principle.

Using it to your advantage relies heavily on Digital marketing.

Here are the 3 keys to growing your customer list, and your initial outreach to them.

Business Success is Based on Standing For Something

If you stand for something that others believe in, then you’ll be head and shoulders above the competition, by becoming a trusted source.

If you share your beliefs and values, then immediately you’ve chosen your side of the road to stick to. If you keep to the middle, you’ll eventually you’ll get run over and then forgotten about.

People want to follow a leader.

They want to follow someone who is going somewhere. But that means

• They need to know where you’re going.
• They need to know what you stand for.
• What is your unique Point Of View,
• your unique message,
• the unique value you bring?
• What is your perfect client’s Point A and Point B, and what are your unique steps to help them get there?
• How do you package your message differently than anyone else?
• Why would your perfect client choose to work with you vs someone else?

It needs to be as clear as the difference between Apple and Samsang phones (there’s a reason I went out and bought a new Apple – when I could have bought a Samsang for a fifth of the price – I identify with their mission, their commitment to excellence, to user-friendliness, and to beauty).

What is that thing that you bring that no one else does that causes your perfect client (not just anyone) – causes your perfect client to say

– I want what she’s having!

I LOVE everything she/he does! I can’t wait to sign up for her next program!

This only happens when we clearly stand for something.

We all have the same 24 hours in a day, yet some people achieve so much more than others. 

What are their secrets?

I’ve studied some of the best minds in the world on personal development, including experts in psychology, productivity, goal setting, time management, and even personal happiness (which has a lot to do with how well you use your time).

I’ve found a wealth of amazing tips, way too many for one episode of the Online Prosperity Experience, so I’ll save some for future episodes.

Today I’ll focus on three of my favourites and how to leverage them to double your productivity if you’re a coach, consultant or small business owner.

1. Apply the 80/20 Rule
2. The one statement you should memorise.
3. Amplify your strengths and outsource your weaknesses.

This remarkably reliable shift holds that roughly 20 per cent of your daily activities are responsible for 80 per cent of your success, income, and personal happiness.

These are your “big-payoff” activities.

Imagine just doing the things that pay you, every hour of your day?

Jump into this one, it's packing heat!