The Online Prosperity Experience

Make your marketing work more for you and your business.

The internet has come a long way since it was open to the public about 32 years ago. Now it allows us to look at photos of other people’s food, watch animals do silly things on TikTok, keep up with our friends and family, and order things from the comfort of the sofa.

By changing the way people buy, the internet has changed marketing.

As a result, coaches, consultants and small businesses have had to change the way they market themselves and sell to take advantage of the latest technology and consumers' shopping habits.

In this episode, we look at:

1. How the internet has changed marketing with websites.
2. How the internet has changed marketing using advertising
3. How the internet has changed marketing using social media

The internet has changed marketing, the way businesses sell, and the way people buy hugely, and it’s still continuing to do so.

Successful coaches, consultants and small businesses will be the ones who keep up with the way that consumers are buying.

It’s interesting to think about how this podcast might sound in another 20 years' time?

How do you think the internet may change marketing in the future?

Video is The Fastest Way to Build Your Personal Brand!

Personal video branding is the latest and greatest new marketing trend online.

People are embracing this movement regardless of whether they are coaches, consultants or small business owners.

The video aspect of online marketing is a crucial piece of your personal branding efforts. It allows you to connect with your audience, and tell them who and what your business is all about, using your own voice and image to share this message.

People like to connect with real people!

If a picture is worth a thousand words, then a video is worth thousands of views.

Today’s busy "Internet explorers" are much more likely to view a short video than they are to read a page full of text.

The use of video branding is one of the quickest means of introducing a business to the public, especially for new or small businesses that lack a large advertising budget.

Videos can be serious or humorous and should be memorable, but care must be exercised – inaccurate branding can lead viewers to wonder what the business does or what industry it occupies.

Video branding will build brand loyalty, increase your customer relations and retention, reduce advertising costs, qualify sales leads and increase response rates.

Bottom line…videos can bring a lot of traffic to your business!

Content That Converts Online Traffic Into Paying Customers

There’s a common saying in SEO – content is King. That’s because content drives more traffic to your website, strengthens your brand, and connects with your customers.

That’s precisely what our SEO copywriting services offer.

Everyone knows that the way to good rankings is paved with original content.

Mention writing, however, and most coaches, consultants and small business owners start shivering in their shoes.

The fear of writing is widespread, and many business owners would do anything to avoid writing even a single sentence. In fact, they don’t have to if they choose to utilise “canned content”.

In my opinion, the best solution to great content is to write your own content!

Be authentic and share your passion with your readers. 

It works!

You do not have to be an English major or a professional copywriter to connect with people where they are.

This approach is much better than canned copy ANY DAY!

With great content, you can inform your visitors and engage them to purchase or demonstrate how your product or service can make their lives better or easier in some way, save them time or money, or offer ways that they can use your product or service that will provide some incentive to make a purchase.

A good website is the key to all online marketing.

Many coaches, consultants and small business owners do not realise that the first place to place their focus is on their website.

Your website is your hub and all marketing efforts should expand and come back to this one location.

1. You need a website that you can manage yourself! I have seen so many people over the years pay thousands of dollars for a website that has never produced the first dime in revenue for them.
2. You need a site that will generate quick rankings in Google and other search engines. In today’s market, Google is often the first place Internet users go to conduct searches, find information and learn about a person, brand or company. Once you have identified what market niche you want to occupy, attention should be focused on your website and building your niche keyword strategy for optimal search engine rankings.
3. You need to know how to achieve these results YOURSELF so that you are not reliant on someone else to get your business in front of your target market.

The Internet opens a variety of ways that can be utilised to bring your business to the attention of potential customers locally and worldwide, but your website must be in order first.

It requires attention to detail, offering what customers want and a willingness to seek help if and when you need it.

Check here to see if your website measures up.

Your personal brand is all about who you are and how you are perceived within your target market.

Everything about you, from the way you present your online business, “the look”, your message consistency and the value you bring; all speaks about your business.

In marketing, personal branding is about working on your personal style, positioning and being unique to create a valued brand. This can help you to build your reputation as an expert in your field and to develop trusting relationships with your target market.

Whether it is a personal brand or that of a product or service, the value of a brand is in the promise that it makes. A brand can help a client recall positive or negative experiences and emotions that influence how people behave towards your brand. For the individual, this means that it is imperative to create a personal brand that will deliver on the expectations of the client.

If you do not take control of your own professional brand, then somebody else will. It is time for you to start thinking about personal branding. Branding YOU has never been more important in today’s online marketplace.

Personal branding is a huge and emerging issue for anyone who intends to do business online or offline.

What do you say?

• How important do you believe personal branding is?
• Have you invested in your own personal brand?
• What tips do you have for others?

Bottom line you can never go wrong by investing in both internal and external communities and the human beings within them!

You Deserve A Life Of Freedom, While Your Income Continues To Grow.

You're probably going to listen to this podcast for the same reasons why I recorded it.

And that is because of a powerful, innate desire to turn your vision into reality, to experience greater freedom and life, and because you really want to figure out how the heck to make this whole online business thing more successful. (With “success” here meaning your definition(s) and measure(s) of the word.)

In my 10+ years as an entrepreneur, the methods you have in your hands are the most powerful amplifier of success, freedom, abundance and impact I have ever seen. They have reliably grown so many businesses that have learnt and implemented them, that I've lost count, and because of that, I do believe sharing them with more Business owners like you through writing eBooks and doing podcasts will satisfy that innate desire for me (and will help you satisfy yours if you make a serious commitment) to making the concepts taught here work for your business)

Life has been wild recently, hasn’t it? The pandemic, crazy governments, millionaires being made overnight... In this sort of environment, it takes smart operators to gain an edge, so you can scale your business to the next level.

As a Coach, Consultant, or Service Based Business owner, it has become more difficult than ever to stand out from the crowd.

• How do you attract new leads on a regular basis?
• How do you turn those leads into paying clients?
• And how do you get maximum bang for your advertising buck?

These questions can be difficult to answer, especially if you’re not tech-savvy or have a team that can help you.

I'm excited to contribute to your success in an entirely new life. And I'm excited to have that potential you have inside you to have a business that is profitable and enjoyable in the next 90 days, and do something truly great, important and valuable for yourself, others, and the world as a whole.

Let's get started....

Social media is not a bandaid.

Whenever there is a new type of technology, media or fad of any kind, every coach, consultant or small business owner hops on the new wagon. The foolish think just because it's new, the seat on the new wagon must be better. They think it will cost less, be easier, and bring more customers.

It is normal to look for a solution. To hope that something will fix the issues that keep you up at night. It is normal to hope and dream of the day you can go to sleep without waking up in the middle of the night to solve a problem.

Many do the same thing with social media. They think once they are on Twitter, have a Facebook page, and get everything automated, their business problems will be solved.

Sorry to break the news to you folks, but that is simply not how it works.

The reality is that social media will probably highlight these issues even further. It may even shine like a strobe light on the very broken areas of your business. It may put departments, people and even individuals under pressure.

Why?

Because you will be forced to talk about these things.

Why?

Because it is now more out in the open.

The communications can not so easily be hidden between a quiet email string between your sales department and strategic partners. Your partners will soon be tweeting you and Facebooking you.

Social media will not fix your broken marketing engine. It will not fix your broken sales department. It will not provide business processes that you don't have. It will not provide you with the glue that ties it all together.

What are your thoughts?

Have you leveraged social media to have some hard discussions, to make needed changes in your business?

Or are you avoiding social media as you're afraid of skeletons in the closet?

If you're a coach or consultant are you also seeing clients who expect social media to solve their business problems?

Do not use social media as duct tape to hide a problem even longer. Instead, leverage it to your advantage. Be bold. Be brave and you will see results.

Content marketing is a powerful strategy that can help you attract and retain customers.

Content marketing is all about attracting leads, educating your customers and encouraging them to take action on the information you provide. It must be a vital part of every coach, consultant and small business owner’s digital marketing strategy. The process of creating content may vary, depending on the stage of the marketing funnel where it falls.

This is where marketing requires some knowledge of social psychology because you must leverage the ‘forces of attraction’ to gain people’s attention.

Varying your content marketing tactics according to the different stages of the marketing funnel: where does this idea come from?

It is a fact that people’s expectations vary according to the level of their interaction with the other party, which may be a person, brand, or product. An intelligent coach, consultant or small business owner knows how to monitor audience patterns and fulfil the expectations of their prospects and leads.

This podcast does not establish any hard and fast rules concerning choosing formats, channels, and methods for relating with your leads as a content marketer. Instead, it encourages you to pay attention to the changing needs of your audience as they pass through the marketing funnel. Consider the tactics here as valuable suggestions to connect with your audience better.

Finally, don’t forget: content marketing is a powerful strategy that can help you attract and retain customers. A well-executed content marketing campaign can help you increase brand awareness and build a strong reputation among your target audience.

Looking for content inspiration? Check out this Podcast to learn how to turn everyday situations into content ideas that you can use for your blog, social media, or even your next video!

If you're a creative person, chances are you've had the experience of being in a conversation and suddenly having a great idea for a blog, or a story, or a podcast, or whatever it is you create. And then, of course, you forget all about it by the time you get home.

Turning everyday situations into content inspiration is a great way to avoid writer's block, or artist's block, or any other kind of creative block.

By being open to inspiration from the world around you, you'll never be short on ideas.

Here are some tips for turning everyday situations into content inspiration:

1. Pay attention to your surroundings. Whether you're on a bus, in a coffee shop,

1. Talk to strangers.
2. Meditate.

Sometimes we have to remember to exhale just so we can breathe. That may sound crazy, but it makes sense. When we let go of our old habits, preconceived notions and other limiting beliefs, we open up to a whole new realm of possibilities. Human nature uses communication to change our mindset and forces us to think outside our comfort zone.

Can't wait to see what you will create next.

How do you double your sales without increasing your prices?

Look at why people buy products and services like yours.

I know what you are thinking, here we go again, yet another promise of somebody trying to tell me how I can double my business.

Is this yet another half-baked scam, or could it be that it is possible to actually double, triple or even quadruple your business in the next 90 days?

The fact of the matter is that it is not only possible, I do it regularly as a digital marketing consultant with my clients.

While it is not guaranteed, the techniques I use are the next best thing to foolproof and can work for almost any business that sells to the public. If your business is selling to other businesses, there are methods I use to do much the same thing.

Let’s start with why people buy anything.

If you look at all 4 reasons, the first thing you’ll notice is that they are all emotional.

People buy on emotion, not logic.

It doesn’t really matter what it is you are selling, if you sell on anything but emotion, I can guarantee that I can double your sales by making just one small shift in how you present your products or services to your prospects.

Let’s look at the 4 reasons people buy anything.

1. First, they buy things for reasons of love or sex (relationships). Yes, sex sells, and it’s a very potent marketing tool if you know how to use it tactfully.
2. Second, people buy things because they want their dreams to come true. No matter what dreams we have, more than anything, we want those dreams to come true. Position your products as a tool to help a person live their dreams, and you’ll see your sales jump almost overnight!
3. The third reason people buy is that they are looking for effortless ways to make money. That’s pretty evident if you look at the popularity of many of the products sold through infomercials that promise big money in exchange for easy work that anybody can do.
4. And the final reason people buy is that they are going to be getting either something for free or they are getting a bargain. Do you know of anybody who does not want a bargain, or who won’t jump at the chance of getting something for nothing?

So there you have it, the 4 reasons people buy.

So what do you do now? You are selling products and services that just don’t fit any of these categories, right? Nonsense! I have yet to find a single product or service that can’t be promoted as delivering one or more of the things that make people buy!

I used this technique with an IT Consultant and doubled their sales in less than a month. And I did it without increasing their advertising expenses by one cent!

I’ve used it with real estate companies, coaches, and all kinds of small businesses, and I’ve even used it for insurance companies! In each case, the results were the same; sales increased dramatically in a very short period of time.

Look at the main benefits your product or service offers. Can it be used to fit one of the 4 categories, or do you need to dig a little deeper?

An example might be an insurance company advertising that their life insurance will help you to “live your dreams” by removing all the fear of losing your financial security.

If you are really in a jam and can’t seem to fit any part of your product or service into any of these 4 categories, try advertising something for free or at a reduced price, which is also commonly known as a bargain. There is hardly an industry that can’t use this category.