The Online Prosperity Experience

Think “Getting Clients Is Hard?” Think Again…

Coaches, Consultants & Service Businesses Need a Digital Revolution: Here's How You Do It:

More people are spending time at home and buying online. Service businesses need to meet them there.

Many businesses are realising that remote work can still be efficient, sometimes even more efficient, than working in a physical office. 

These benefits have led many companies to keep their employees working from home longer than originally anticipated.

With so many people spending the majority of their time at home and avoiding physical interaction, service businesses need to adapt to how they reach current and new customers by getting their digital affairs in order.

The new normal for many people is less physical contact.

People just aren’t entertaining neighbours, throwing a few beers back at the BBQ and talking about who does their lawn. 

So, how do you reach customers under this new paradigm?

You Don’t Need To Sacrifice Your Income To Do What You Love.

You CAN Have Both.

Let Me Walk You Through My Simple, Step-By-Step Plan To Show You Exactly How Easy It Can Be.

Book Your Free Consultation Now

Let’s be realistic regarding social media content for coaches, consultants and small business owners.

Most brands are struggling just to post to social consistently.

Why? Well, the factors can be many:

1. You can’t afford someone to do it full-time.
2. You feel like you’ve said all you can say about your brand.
3. You’re not sure what content is resonating with your customers and what is not.
4. You haven’t figured out that most social media posts won’t even be seen unless you’ve assigned a media placement budget for it.
5. You’re not convinced social is doing anything anyway.

Enter the “create once, use forever” methodology.

Listen to this podcast and discover more.

What is permission marketing?

To understand permission marketing, you must understand its opposite, interruption marketing.

Interruption marketing is advertising in the traditional way.

The Internet has made interruption marketing worse with more clutter than in the old days when advertising was primarily limited to newspapers, radio, and Network TV stations.

Permission marketing, in contrast, uses a strategy to get prospects to provide you with various levels of permission to market them, making them far more receptive to your message.

To combat and stick out in the clutter of interruption marketing, saturation marketers are forced to change ads more often to keep the message fresh and to gain the prospect’s attention.

This is expensive and achieves poor response rates, especially today with the proliferation of ad fraud.

However, with permission marketing, permission is the asset.

It is less about new customer acquisitions and more about selling more to the same customer to make the customer acquisitions more valuable.

It is the difference between reach (the number of potential customers you can reach with a campaign) and frequency (the number of times you touch each person with your message).

Listen to today's podcast for more.

Find a Shared Enemy to Galvanise Your Prospects

“Storytelling” is one of the marketing industry’s biggest buzzwords.

Every coach, consultant and small business owner knows that telling stories is a powerful way to communicate.

It’s been true since the dawn of the human race.

People have used stories to warn each other of danger and to relate epic adventures throughout generations.

People connect with stories on an emotional level, and for that reason, they remember them.

Stories are powerful.

But what if you could make storytelling do even more?

This Podcast will teach you how to galvanise your prospects to join you.

Think “Getting Clients Is Hard?” Think Again…

Go From $200k To $2 Million Within 2 Years Using The Wildly Controversial System That Breaks Every Rule In The Marketing Playbook,

You Don’t Need To Sacrifice Your Income To Do What You Love.

You CAN Have Both.

Let Me Walk You Through My Simple, Step-By-Step Plan To Show You Exactly How Easy It Can Be.

A lot of sleepless nights have been had by coaches, consultants and small business owners over why sales copy has failed to perform, but keeping a few critical elements in mind can assure that storytelling and marketing stay on track.

Few things are as frustrating as spending a lot of time and effort on sales copy that doesn’t convert. 

Copy does that, right out of the gate, and can help give you the numbers you need to keep a business growing without interruption.

And even if you don’t write your own, it’s critical to understand good copy’s inherent structure and the reasons behind it, if you don’t want to be at the mercy of your marketing director or ad agency — of being in the awkward position of having to take everyone else’s word. In the long term, that’s not a winning strategy.

But where to begin if you’re not a trained copywriting professional?

These are the cornerstones that offer the greatest leverage to persuading prospects to take action.

What does it take to be seen as an expert? It's a bit different for everyone.

It pays to be seen as an expert.

Depending on your goals, being seen as an expert could help you get leverage in a sea of "me too" coaches, consultants and entrepreneurs out there..

It could help your brand achieve more visibility and earn more trust from its customers.

It could also help you build your authority, giving you access to more clients and work opportunities and a better growth trajectory.

But here’s an unpleasant truth about the modern world: being an expert and being seen as an expert are two different things.

There are experts who don’t get the respect they deserve and there are non-experts being treated as if they’re true authorities.

The road to being seen as an expert can be a long and difficult one, but it’s worth the effort.

With a better reputation and more visibility, you’ll have a better chance of achieving your goals – whether you’re interested in building a business from scratch or just climbing to the next rung of your personal career ladder.

We all start out as kids with big dreams; we want to be movie stars, astronauts and sports superstars. 

We want to be somebody. 

But then we get out into the real world and it starts beating us down, and then we start beating ourselves down.

We get to the point where we have little or no belief in ourselves.

Why Do People Resent Your Success?

There’s no denying that success comes in different “shapes and sizes”. You could be successful financially, romantically, or health-wise.

And if you’ve always found yourself being advantaged in some way, then you must already know that some people feel a little envious of you, (and may want to take what you have), but you can understand where they are coming from.

However, what is perplexing is when the people you’ve always known suddenly become jealous when you begin to win or shine more.

And when you think about it, the logical conclusion would be “they should be happy for me now that I’ve achieved success”, but this is not the case at all times and that’s the harsh reality of life.

But why?

How to Optimise Your Branding

When it comes to branding, absolutely everything matters.

An important aspect of branding is where you do it — and that should be absolutely everywhere you possibly can.

Branding is an opportunity to put a stake in the ground that puts your business in the hearts and minds of your consumers.

The more you can get your brand right between their eyes, in a way that matters, the more your consumers can engage with it, build loyalty and develop a deeper relationship with it, and understand why you swing your legs over the side of the bed every morning to make it happen.

However, it’s important to understand that this is more involved than putting your logo everywhere.

It’s more complex than consistently using your brand colour palette, typeface and tagline everywhere you can.

Branding is more than what you find in a brand standard manual — it’s multi-dimensional.

It’s a combination of both tangible and intangible things that all add up to the story your brand tells to its audience.

Powerful branding, in its broadest sense, is having a brand story.

And using your brand’s aesthetic elements is just one piece of the narrative that tells the story of your brand’s values and why it does what it does.

The Digital Era Introduces a New Challenge That the Majority of Coaches, Consultants and Businesses Aren't Prepared For.

As an entrepreneur, you have to embrace the role of content publisher and creator in order to remain competitive in a rapidly changing era.

Imagine doing business 25 years ago.

For most businesses, the only people who would hear about you would be locals. If you wanted to even have a chance at being known anywhere outside your area, your only option would be to buy enormously expensive radio, TV or newspaper ads.

Even making a phone call to the neighbouring postcode often led to long-distance charges.

Today, all businesses have such incredible access to people at such a cheap price that if you told someone in 1995 about it, they’d laugh you out of the room for being crazy.

And the only thing you need to tap into this incredible power?

A website, social media profiles and content.

"Publish or perish" has always been synonymous with professors, but now it applies to every business owner in all industries and market sizes.

If you don’t publish content, you simply can’t reach people in a world where 70 million blog posts are made a month — and that’s just wordpress.com websites.