The Online Prosperity Experience

Enter 2022, and we will have coaches, consultants and entrepreneurs witnessing a range of technology trends. The overarching principle driving these changes is that the customer demands a lot more.

The growing competition and race for profitability amidst the pandemic have put the customer in the driving seat. The old paradigm of leading the customer is gradually being phased out, favouring a new one — following the customers and catering to their requirements.

As technology changes the coaching and consulting strategies, marketers’ teams must remain on top of industry developments.

As a B2B marketer, you may have difficulty deciding where to invest your time and resources with a constant stream of new technology and execution techniques.

This is why we are covering five technology trends that you should be aware of in 2022.

Getting hold of any or all of these would mean staying relevant and on top of the growing competition.

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It’s rare for customers to come across a product online and then simply click the buy or add to cart button.

In most cases, people go through a long process or a journey where they search for content, do research, interact with a business, and only later do they make an actual purchase.

If you’re aware of the customer’s journey to buying your product, you’re in a strong position to improve their experience at every step.

In this post, we’ll break down the major steps in your business’s customer acquisition journey. This knowledge will help you figure out ways to optimise each milestone and convert users faster.

The Role Model Mindset: Being a Great Entrepreneur Is About Showing Others What's Possible

How entrepreneurs solve big global problems, survive risky situations and create with limited resources.

When we talk about entrepreneurs, we often think of people who have followed a dream to create a business.

They are a group set apart because of their bias towards action — getting their hands dirty and building a company, and because of that, many are role models to the millions of other aspiring founders across the world.

We are not talking about the basic desire to imitate a businessperson because of their wealth and success, but rather about being a role model, which entails a degree of awe and respect for a person’s methods and strategies for building successful and impactful businesses.

They do things that others feel are impossible.

The world’s best entrepreneurs are not looked up to because of their salaries, but because they do three key things: they solve big global problems, they survive risky situations, and they create with limited resources.

The company you keep has the power to influence and change you.

Never forget that a positive influence will teach, motivate, and brush you up for success.

While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity, because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

1. They influence you indirectly through what they do.
2. They influence you directly by teaching and giving you advice.

Yes, that is how they influence you. For instance, you watch a movie, and you like the way the actor walks. The question is, if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them.

You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend, then you will be good, but if you imitate a bad person, you will surely become a bad person.

Every great person was, is, or will be successful because of the company he or she keeps. They will make an impact because of a successful network of driven peers who provide both inspiration and healthy competition.

If you want to be remarkable, you must constantly challenge yourself and surround yourself with remarkable people. So think about what your goals are, and take a look around you. Do you need to write a “make or break” list?

Here's Why Your Belief System Is the Number One Factor to Success:

We’ve all heard the saying “You are what you think,” but are we really?

You may be surprised to know the answer to this question is yes; whether you realise it or not, we are the products of our own thoughts.

The life you are living right now, good or bad, is attracted to you by the choices you made. I’m sure at this point in time you are thinking: “Why would I attract failure and negativity into my life?”

Sir Edmund Hillary didn’t get to the top of Mt Everest the first time he tried, but he did what no man had done before with a strong belief system and commitment to succeed.

The very same principles apply to you; whether you are climbing Everest or trying to build a six-figure business, your key to success is through a strong belief system.

From A Small Town In Zimbabwe, Africa To Generating $75+ Million In Client Revenue

When it comes to selling, in particular luxury/high ticket selling, I’ve pretty much seen it all.

As the founder of Livelong Digital, I’m passionate about helping people grow their businesses because I know what it’s like to come from very little.

As the owner of a digital marketing agency, working as a high ticket sales consultant/coach/strategist, I’ve been privy to nearly every sales trend, sales tactic or formula that’s been mentioned and yet I hardly use any of them.

The only time I’ve ever attempted to sell with a sales script or set formula was in my first selling job as a door to - door salesman selling electricity, and I failed miserably at it. Less than 8 weeks later, I had failed to sell a single thing, not even a $39.99 contract.

It was safe to say I believed I’d never get back into selling ever again. I’d even go so far as to say I hated selling. I was rubbish at it. The end.

Fast-forward to today and the opposite is true.

I love selling.

Not only do I love selling, but I sell with ease.

I’ve closed sales while on a holiday in Bali, on a cruise, from just networking right the way through to 5, 6, and 7 figure coaching/strategy programs.

You name it, I can sell it. I’ve carved a successful career in luxury/high ticket selling, not as an employee but as a business owner.

This isn’t just lip service. I’m so confident in my selling abilities, I have no problem pitching anyone I think I can help, including celebrities.

Believe it or not, in the early days of my business, I even pitched Naomi Simpson of Red Ballon.

I kid you not.

She never got back to me, but that doesn’t matter. What does is that I didn’t take it to mean anything about me as a person.

This is a common issue I see in the entrepreneurial space when it comes to selling; the habit of equating the value of their offer or themselves to getting a yes or no.

I've generated up to 8-figures in revenue across my business work with footballers, celebrities and other High Net Worth individuals.

Do I still get the odd ‘No’ – of course.

Did I take it to mean that my service isn’t of value?

Definitely not. 

I enjoy selling. My aim is to ensure that you allow yourself to love selling too.

After all, sales are the lifeblood of any profitable and enjoyable business, so it makes sense to enjoy selling if running a successful business depends on it.

Here are 5 things I’ve learnt along the way about selling:

If you’ve ever studied or listened to anyone talk about entrepreneurship and business, you have most likely, at some point, been told to identify “your why”.

“What’s your why” they will tell you, or “get clear on your why”.

• Why do you want to accomplish what you are seeking to accomplish,
• why do you want to make a certain amount of money,
• why do you want to be in a certain niche and on and on.

Over the years, I have spent countless hours, journaling sessions, meditations and conversations on identifying the specifics of my why.

Make no mistake, I fully agree on the importance of being clear about all the reasons why, because the bottom line is if you don’t know the why, then what the heck is the point?

But after years of dissecting and analysing my why, and hearing over and over from the people I admire how important identifying the “why” is, I had an awakening that opened an entirely untapped purpose for my vision. 

As I learned more, I realised, all this time I had been focusing so intricately on the details of “My Why” I had forgotten an equally and arguably more important piece; “The Who”.

I had spent so much time focusing on detailing “the why” that somewhere along the way, “The Who” got lost in the sauce.

You can imagine the revelation of disconnect I had when I realised that so much of my motivation was to make an impact, to add value, to empower and inspire, but I hadn’t identified “the who”.

And without “the who” there is no impact to make, no value to add, and no one to empower or inspire.

Prepare Yourself for Prosperity With These 6 Success Habits.

Create your success story and allow the law of attraction to manifest prosperity in your life. Here’s how:

Success stories don’t come from naturally successful people. They come from ordinary people with starry eyes and big dreams who stayed true to their end goal and consistently put in the work.

They are just like you and me.

What sets them apart is their mindset — a success mindset.

Some people equate success with money and materialistic possessions. However, this is only a fragment of what it can be.

Others may have generated this image of perfectionism that finds them unfulfilled and out of touch with life’s submission.

Materialistic success gives the appearance and image of looking the part; however, you can look the part yet feel like a fraud at the core of your existence. 

If materialism is the external evidence of success, then the inner question becomes what does success ‘feel’ like? As much as someone may look like they have it all together, feeling down and negative, will get very little accomplished.

You can’t find success naturally, you have to work for it.

Those who have created success in their lives have developed an inner dialogue of success and achievement. If you feel unproductive, then maybe it’s high time to take a closer look at your mindset.

Success starts with a growth mindset.

Your mental attitude is impacted by the way you value yourself.

Becoming fixated on materialism and how much you acquire will limit you from unleashing a high-performance capacity of your unique strengths and talents. To accomplish growth and expansion, it’s important to understand what success means to you.

When you shift your mindset to a more positive direction, you will feel more enlightened and motivated to achieve your goals. 

Adapt or Die: The key is proactively adapting now and forever.

When it comes to marketing, far too many coaches, consultants and entrepreneurs settle into a comfortable rut where they’re doing the same thing and getting increasingly diminishing returns.

This leads to less exposure and declining revenue.

Often, this happens slowly over time, until it hits a crisis point where they finally realise they have to take massive action to get back on track.

Marketing is a constantly and rapidly evolving field, so as coaches, consultants and entrepreneurs, we need to keep up in order to remain competitive and profitable.

We have to adapt if we want to not only survive, but thrive.

Learn how to diversify your marketing...

When you diversify your marketing in this way, you reduce or eliminate the impact you could feel when faced with major changes in one channel, but you also make your marketing exponentially more effective.

This creates a powerful snowball effect where the results are increasingly compounded over time.

And results, after all, are the bottom line.

Marketing lets you build a relationship with consumers and earn their trust so they want to spend with you.

Sales have long been regarded as the driving force of business — as they should, right? If you don’t have sales, revenue or cash flow… your business ceases to exist.

So, it makes sense to celebrate completing monetary transactions. It’s the intrinsic sign your business is doing well. 

Somewhere along the line, though, the concept of sales became idealised and over celebrated. This idea that if you could coerce the “adversary” into your proposition then you’ve won is just the tip of the iceberg. 

Marketing truly is the new sales.

Use your list to gain informed market research, create educational content surrounding their pain points, learn which new products your customers want and ultimately create a higher lifetime value from your customers.