The Online Prosperity Experience

When I first started my entrepreneurial journey, I remember my newsfeed was filled with information product offers from gurus selling cassette tapes in colourful laminated boxes with phone men in suits in the front. 

 These gurus sold tapes on goal setting, marketing, time management and relationships. 

 The tapes weren't cheap in the early 2000s and late 90s; in fact, each set cost hundreds of dollars.

 It was the information age and information was highly valuable and difficult to come by. Finding someone who would share quality ideas was even harder. 

 Gurus in all industries sold special reports, audio seminars, documents, subscriptions and workbooks by the truckload.

There was a sense of anxiety during that time that someone else might have access to more information than you, and you'd miss out on something great because you were off doing something else.

 Then something changed. 

 Google, YouTube, WordPress, iTunes came along and suddenly everyone was drowning in information. By 2010, the amount of readily accessible and free information you could get your hands on was endless.

 Now you can download any documents you wanted, and all this, at the touch of a button, watch endless hours of video on any topic and listen to terabytes of high-quality audio podcasts for free.

 After 2010, the anxiety people felt was a sense that they had too much information coming at them and not enough time to do anything with it. The value of information has fallen through the floor and the value of getting things done has risen through the roof.

 This isn't obvious to some people though. 

 They are still under the impression that their information is somehow more valuable, and they should make money from it. I see plenty of people still trying to make money from ebooks, downloads and audio programmes.

They refuse to acknowledge the world has changed.

 The new model is pretty simple though and only requires a small shift. You must give away information freely or cheaply and then charge for the implementation work.

I share my ideas freely in books and blogs. I rarely hold anything back; if I have a good idea, it goes up for the world to see. As a result, people read my ideas and then want to put them into action. 

I often get emails from people who have a budget to get my company to help them implement the ideas.

 Done for you - This is a "solution" whereby your business has created a full and complete answer to a problem that your client needs to be solved. This is the most valuable solution for a customer because it involves very little of their time or creative energy to get a result. 

 The more your business takes on the responsibility of delivering an outcome, with little or no external input, the more value it creates. 

We see solution products in a variety of industries, from telecommunications, software, accommodation, financial services and countless others. These solutions are ready to go; you can buy them and no further input is required from you in order for them to be implemented.

We all know about the magical, brain-boosting powers of reading.

Reading for as little as six minutes each day can lower stress by 68%.

It can also reduce the risk of Alzheimer’s disease, help you live longer, and make you more empathetic.

And, of course, it can improve your language skills, vocabulary and knowledge base, which is beneficial regardless of what path you’ve chosen in life.

Why is it still so hard to read despite the fact that we know about all of these benefits?

With social media updates, near-constant news alerts and other forms of media—like YouTube videos, new Netflix shows and podcasts—all competing for our attention, reading often falls by the wayside.

Considering the vast majority of us are stuck at home right now, there’s never been a better time to start reading more.

Here are 16 tips from Prosper Taruvinga to get you started.

3 Marketing Dos and Don'ts for Maximising Profit for coaches, consultants and small business owners on a Bootstrapped Budget

If you don't have a working marketing strategy, you're just as likely to feel stuck with money as you do without it — and a few key strategies make all the difference.

A coach, consultant or small business owner’s access to information, ideas, tools and other resources is at an all-time high, but it’s the ability to be decisive and apply what you learn quickly that is truly valuable.

When it comes to marketing, the mantra is “measure, track and improve”.

Keeping this in mind will, among other payoffs, avoid the trap of spending most of your time researching or otherwise consuming others’ content, and questioning your every move as a result, instead of attaining the confidence needed to truly achieve better results.

Listen to this podcast so you can:

1. Discover how to build a better process.
2. Create more streamlined systems to save hours per week, such as using templates for batched work, or what about automating work.
3. Consider forming strategic partnerships.

Get creative and decisive; your options are unlimited, but time is not!

Want to Make a Name for Yourself as a Thought Leader?

You'll Need These Two Things to Stand Out in the Saturated Space.

Don't fall for the "Fake it till you make it" trap.

You might have heard the mantra “Fake it until you make it.”

It expresses the idea that you should embody a confidence or persona that you might not actually possess.

And I disagree with it.

I’ve gotten into trouble for being too honest in my career and in life, but I don’t regret not “faking it.”

I believe authenticity is one of the best assets we can have.

Thought leaders, especially are in a position where they need to build connections with their audiences.

Authenticity and consistency are vital to this.

If your coaching, consulting or small business doesn't stand out, you'll get lost in the noise of your industry.

Like it or not, some products and services naturally have a lot more competition than others.

Even if you have a high-quality offering, it can be surprisingly easy for it to get lost among a sea of similar competitors.

When trying to gain the attention (and dollars) of your target audience, positioning your product or service as a competitive offer is often key to standing out.

With a unique value proposition, you can make your offer that much more appealing to your potential customers.

While the exact “recipe” for a competitive offer can vary based on the product or service you’re selling, the right combination, custom-tailored to your audience, will help you gain major headway in your niche.

Here are four key ingredients. 

Show consumers the value your business can give them. 

As the world reopens, consumers are changing their mindsets and adjusting back to everyday life.

They are spending more on products, services, and various offers from other coaches, consultants and entrepreneurs. 

While the growth opportunities are tremendous, a lack of clarity often derails that growth.

You may have started your business around something you’re passionate about, but you need clarity on where you're going. 

One important step to scaling a business to six, seven or even eight figures is a vision and plan for what the business will evolve into.

• Will you always have a solopreneur type of operation?
• Do you want to build a business with virtual assistants?
• Would you consider bringing employees on? 

If it’s your goal to build a remarkable, profitable and enjoyable brand or business that you could sell someday, here are four ways to build in a way that leads to clarity and growth. 

Becoming an expert doesn't happen overnight.

What criteria are necessary to be deemed a thought leader in your industry?

The answers may vary; however, most people can agree it takes a complex series of experiences — not just successes, but also the kind of setbacks that make you rethink, redesign and restart an endeavour you believe in.

Once you master your craft, your successes will eventually speak for themselves.

This process is how thought leaders are born.

But thought leaders cannot rely solely on word-of-mouth endorsements.

Here are 10 tips to help develop your personal brand and become a top-notch thought leader.

There are a lot of reasons why sales don’t close.

So, it can be particularly frustrating when you feel like you are working hard in your service business. I know you really believe in what you offer, and you still don’t get the customers you want.

While I mostly speak about marketing, but knowing how to close a sale is critical to coaches, consultants and small business owners.

How Can You Grow Your Business Or Compete With The ‘Big Players’?

The biggest problem is…

• As a coach, consultant or entrepreneur, marketing is just one aspect of running a successful business.
• Hiring and managing new staff, balancing the books, driving growth and more…
• It feels like a constant balancing act where you’re pulled in multiple different directions at once.

At the end of the day, your REAL goal is to get and help your clients.

You want to spend as much time as possible changing lives and solving people’s problems.

You don’t want to waste countless hours each week trying to navigate the complex world of online marketing…

And you certainly don’t want to spend another minute on the phone having to beg people to hire your services.

Fortunately, you don’t have to.

I don’t – but I still have a long list of clients who want to work with me.

It’s not because I’m a genius…

And it’s not because I’m a master of persuasion, either.

It’s because I follow a simple system that works…

Book Your Free Consultation Now

If You're Using These 3 Marketing Tactics, You're Hurting Your Brand's Credibility.

Coaches, Consultants and Entrepreneurs are always hungry for new clients and growth strategies that work.

The online gurus know this, so they use emotional-trigger-based marketing tactics to convince business leaders to buy their courses or services.

These questionable marketing tactics tend to lead to refund requests, chargebacks and consumers that won't do business with them again.

Even if you provide something of value, how you market it will affect your sales depending on your approach.

As you build out your marketing strategy, avoid these three commonly used marketing tactics because they tie you to a culture of bro-marketing and online gurus. 

Consider a different approach before these tactics detail your business growth.

Think “Getting Clients Is Hard?” Think Again…

Go From $200k To $2 Million Within 2 Years Using The Wildly Controversial System That Breaks Every Rule In The Marketing Playbook.

You Don’t Need To Sacrifice Your Income To Do What You Love.

You CAN Have Both.

Let Me Walk You Through My Simple, Step-By-Step Plan To Show You Exactly How Easy It Can Be.

Book Your Free Consultation Now

Think “Getting Clients Is Hard?” Think Again…

Go From $200k To $2 Million Within 2 Years Using The Wildly Controversial System That Breaks Every Rule In The Marketing Playbook

You Don’t Need To Sacrifice Your Income To Do What You Love. You CAN Have Both. Let Me Walk You Through My Simple, Step-By-Step Plan To Show You Exactly How Easy It Can Be.

Book Your Free Consultation Now

Starting a business comes with many challenges, from funding and hiring to product development and marketing, making successfully growing, let alone surviving, extremely difficult.

But it’s not impossible.

Many successful coaches, consultants and entrepreneurs, appear to cruise along without any bumps, but appearances can be deceiving.

Here are five lessons I learned firsthand while growing my Digital Marketing Agency and the businesses of our clients..