A deep dive into my proven email sequence for sales campaigns and why each message serves a specific purpose.

1. Teaser email (optional): Sent in advance of the sale, a teaser email can generate excitement and anticipation with a sneak peek into upcoming discounts, products, or exclusive offers. 
2. Announcement email: Sent on the day the sale begins. The goal is to get people to start buying ASAP.
3. Testimonial/FAQ email: This email is meant to answer any customer objections and provide social proof.
4. Reminder email: A reminder email letting people know that the sale is almost over. Remember to include details such as the sale duration, highlighted products, and unique value. Include a prominent call to action with a direct link to the sale landing page. 
5. Closing email: Toward the end of the sale, a closing email serves as a final opportunity to drive urgency. Messaging should emphasize that it’s the last chance to take advantage of the sale. Include a strong call-to-action and a link to the sale page.