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The holiday hustle is coming! How can you balance the holidays with your family while being productive in your business? How can you think strategically in your business without sacrificing family time?
In this episode, I share seven ideas to help you manage the holiday hustle. These ideas aren’t prescriptive so pick and choose what works best for you.
1. Remember You Have Less Time
During the holidays, you have less time, less focus, and lower productivity so readjust your expectations and don’t take on new projects.
2. Take This Time Show Your Gratitude
Love on your people, e.g. your team, subscribers, social media followers. Show the human side of you.
3. Make a List of Everything Going On in Your Business and Life
Grab a sheet of paper. Make one line down the middle vertically. On the left side, write down your business tasks. On the right side, write down your personal tasks. Now take your business task column and determine what’s a “Have To Do” and what items are “Like To Do.” Do the same for the personal side of your list.
Making these lists will allow you to understand the magnitude of all you need to get done and then be strategic about it. Delegate what you can and create deadlines for the “Have To Do” items. Tackle your “Have To Do” list first then prioritize your “Like To Do” items.
4. Communicate Your Needs
You have a lot of commitments right now so communicate what you need in your business and in your personal life.
5. Give Yourself a Gift
What can you give yourself? For me, I dream of shopping with no kids or a day in the kitchen. For you, it might be upgrading your computer or investing in a course.
6. Make Sure the Season is Meaningful to You
You can continue to do the same activities at the same pace or you can slow down and enjoy the season. In our private Facebook group, let us know what makes the season special to you and how you’ll carve out time for it.
7. Dream. Reflect.
Take the time to innovate and evaluate. And don’t forget to make a way to capture your ideas all in one place. (I use the Notes feature on my phone. It doesn’t have to be fancy!)
“This season doesn’t have to be hustle, hustle, hustle.”
Weekly Ops Activity
Grab a sheet of paper. Make one line down the middle vertically. On the left side, write down your business tasks. On the right side, write down your personal tasks. Now take your business task column and determine what’s a “Have To Do” and what items are “Like To Do.” Do the same for the personal side of your list. Now share it in our private Facebook group!
Stay Connected:Subscribe on your favorite podcast app.
Other Ways to Connect with Me:This episode was first published at theopsauthority.com/podcast/21.
If you're the CEO of your business, what's it like to be supported by a Director of Operations (DOO)? Exactly how can a DOO benefit your business?
On the flip side, what if you love operations? What is it like to be a DOO? How can you work with a CEO?
In this episode, I talk with Redefining Mom CEO Monica Froese and her DOO Theresa Baretta. We dig into how Monica utilizes a DOO in her business and break down what Theresa does for Monica. If you want a behind-the-scenes look at the CEO-DOO relationship, listen in!
How Monica Felt Before She Brought on a DOO
Before Monica brought on Theresa as her DOO, she felt completely burned out.
Monica had just launched a course for the fourth time during the most stressful time in her mom-life. After she launched, she totally crashed. She knew she was working harder, not smarter and didn't know what to do next. Monica felt completely overwhelmed.
How Monica Utilizes a DOO in Her Business
When Theresa came on, she:
After Theresa came on, Monica had her two highest revenue months. A DOO allows you to be you. They're a safe place and someone who helps you strategically grow your business.
"When you say yes to a DOO, you say yes to being a better leader." - Natalie Gingrich
The Impact for Theresa as a DOO
Coming into Monica's business showed Theresa the power of working with someone she can get behind because she believes in Monica's vision and values.
She also helped Monica:
Monica's Advice for CEOs Considering a DOO
Lots of people stay in a perpetual state of overwhelm and burn out, but you don't have to.
"We don't have to let ourselves get to burnout." - Monica Froese
A DOO has a 10,000-foot view of your business. Sometimes as a CEO, you know what needs to happen but aren't sure how to do it. A DOO also anticipates the leader's needs. Having a DOO on your team gives you someone who is a leader in her industry and has the ability to put the pieces together, not just complete tasks.
"You can't scale your time. It's about leveraging your time and how you can multiply it through someone else." - Theresa Baretta
How the DOO Certification Can Help You
If you love operations, the DOO certification can give you:
When you're ready to learn more about becoming a DOO, go here.
Connect with Monica and Theresa:Monica started Redefining Mom seven months after her first daughter was born as a way to cope with severe postpartum PTSD that she was unaware of at the time. She has a deep desire to help moms thrive at home and work. She is a strong believer that guilt has no place in motherhood and strives to empower moms to build a life that fits their own unique family value system. She has two beautiful daughters, 6 and 1 years old, and firmly believes everything she does is with the intent to give them a better life.
Monica is a professional blogger and Pinterest marketing expert. She has an MBA degree in finance and marketing and spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with huge brands like Microsoft, HP, and Cisco. Now, she provides online marketing education to professional moms who are looking to build profitable blogs through effective sales funnels and Pinterest ads.
Redefining Mom Website
Redefining Mom on Facebook
Theresa Baretta lives and breathes operations. As the founder of Loop Link, her company introduces creative agency owners to sanity-saving operations so they can build an agency that runs beyond them. Systems may not sound sexy, but they make the difference between constant chaos to consistent creation.
Theresa and her team supports CEOs and serve as an extension of their team, helping them create a business and life that reflects their core values. Through implementing business operations and systems, Theresa and her team leverage proven systems to take busy, stressed CEOs from firefighting to fulfillment.
Loop Link Website
Loop Link on Facebook
Stay ConnectedSubscribe on your favorite podcast app.
Other Ways to Connect with Me:This episode was first published at theopsauthority.com/podcast/20.
If you’re the CEO of your business, what’s it like to be supported by a Director of Operations (DOO)? Exactly how can a DOO benefit your business?
On the flip side, what if you love operations? What is it like to be a DOO? How can you work with a CEO?
In this episode, I talk with Redefining Mom CEO Monica Froese and her DOO Theresa Baretta. We dig into how Monica utilizes a DOO in her business and break down what Theresa does for Monica. If you want a behind-the-scenes look at the CEO-DOO relationship, listen in!
How Monica Felt Before She Brought on a DOO
Before Monica brought on Theresa as her DOO, she felt completely burned out.
Monica had just launched a course for the fourth time during the most stressful time in her mom-life. After she launched, she totally crashed. She knew she was working harder, not smarter and didn’t know what to do next. Monica felt completely overwhelmed.
How Monica Utilizes a DOO in Her Business
When Theresa came on, she:
After Theresa came on, Monica had her two highest revenue months. A DOO allows you to be you. They’re a safe place and someone who helps you strategically grow your business.
“When you say yes to a DOO, you say yes to being a better leader.” - Natalie Gingrich
The Impact for Theresa as a DOO
Coming into Monica’s business showed Theresa the power of working with someone she can get behind because she believes in Monica’s vision and values.
She also helped Monica:
Monica’s Advice for CEOs Considering a DOO
Lots of people stay in a perpetual state of overwhelm and burn out, but you don’t have to.
“We don’t have to let ourselves get to burnout.” - Monica Froese
A DOO has a 10,000-foot view of your business. Sometimes as a CEO, you know what needs to happen but aren’t sure how to do it. A DOO also anticipates the leader’s needs. Having a DOO on your team gives you someone who is a leader in her industry and has the ability to put the pieces together, not just complete tasks.
“You can’t scale your time. It’s about leveraging your time and how you can multiply it through someone else.” - Theresa Baretta
How the DOO Certification Can Help You
If you love operations, the DOO certification can give you:
When you’re ready to learn more about becoming a DOO, go here.
Connect with Monica and Theresa:Monica started Redefining Mom seven months after her first daughter was born as a way to cope with severe postpartum PTSD that she was unaware of at the time. She has a deep desire to help moms thrive at home and work. She is a strong believer that guilt has no place in motherhood and strives to empower moms to build a life that fits their own unique family value system. She has two beautiful daughters, 6 and 1 years old, and firmly believes everything she does is with the intent to give them a better life.
Monica is a professional blogger and Pinterest marketing expert. She has an MBA degree in finance and marketing and spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with huge brands like Microsoft, HP, and Cisco. Now, she provides online marketing education to professional moms who are looking to build profitable blogs through effective sales funnels and Pinterest ads.
Redefining Mom Website
Redefining Mom on Facebook
Theresa Baretta lives and breathes operations. As the founder of Loop Link, her company introduces creative agency owners to sanity-saving operations so they can build an agency that runs beyond them. Systems may not sound sexy, but they make the difference between constant chaos to consistent creation.
Theresa and her team supports CEOs and serve as an extension of their team, helping them create a business and life that reflects their core values. Through implementing business operations and systems, Theresa and her team leverage proven systems to take busy, stressed CEOs from firefighting to fulfillment.
Loop Link Website
Loop Link on Facebook
Stay ConnectedSubscribe on your favorite podcast app.
Other Ways to Connect with Me:
This episode was first published at theopsauthority.com/podcast/20.
Are you running out of steam as you lead your business? As an entrepreneur, do you feel stuck and frustrated? Does life feel out of balance?
Running your own company means it's easy to feel tired doing all the tasks necessary to keep your business going. I don't want you to stay stuck and frustrated. Let's get you re-energized!
"Creating a business is the fun part. Staying in business is the hard part. This is where operations come in."
Three Shifts to Make Business Fun Again
Here are three mindset shifts to move your business past its struggles.
1. Take Action.Take action in an area you've put off or is outside your area of expertise. Don't overthink or try to do it perfectly. To get yourself into action, set a time limit on dreaming. Map out your tasks with a productivity tool. Your goal is to accomplish three business tasks per day.
2. Find Accountability.
Find a mastermind, coach, or project manager to hold you responsible for meeting the goals you set.
"Setting goals is great, but real forward momentum happens when you're responsible for accomplishing those goals."
3. Dream Bigger.
Revisit your vision: are you off course? Delegate the tasks weighing on you or pick up tasks that invigorate you. Innovate a new offer.
"If your business is draining you, accelerate your dreams. Dream bigger. Revisit your vision."
Consider how you can create momentum in your business. Momentum is contagious and it leads to growth and renewal.
"What got you here won't take you there. What's your 'there'? When you define that concept you'll accelerate your business again."
If you're ready to accelerate your business, the doors are open for the A-Team. Sign up here.
Weekly Ops Activity
Review your vision. Grab this free download to help you define or refine your mission, vision, and values. Then get personal feedback from me when you go to our private Facebook group.
Other Ways to Connect with Me:
Website
Private Facebook Community
Facebook Page
This episode was first published at theopsauthority.com/podcast/19.
Are you running out of steam as you lead your business? As an entrepreneur, do you feel stuck and frustrated? Does life feel out of balance?
Running your own company means it’s easy to feel tired doing all the tasks necessary to keep your business going. I don’t want you to stay stuck and frustrated. Let’s get you re-energized!
“Creating a business is the fun part. Staying in business is the hard part. This is where operations come in.”
Three Shifts to Make Business Fun Again
Here are three mindset shifts to move your business past its struggles.
1. Take Action.Take action in an area you’ve put off or is outside your area of expertise. Don’t overthink or try to do it perfectly. To get yourself into action, set a time limit on dreaming. Map out your tasks with a productivity tool. Your goal is to accomplish three business tasks per day.
2. Find Accountability.
Find a mastermind, coach, or project manager to hold you responsible for meeting the goals you set.
“Setting goals is great, but real forward momentum happens when you’re responsible for accomplishing those goals.”
3. Dream Bigger.
Revisit your vision: are you off course? Delegate the tasks weighing on you or pick up tasks that invigorate you. Innovate a new offer.
“If your business is draining you, accelerate your dreams. Dream bigger. Revisit your vision.”
Consider how you can create momentum in your business. Momentum is contagious and it leads to growth and renewal.
“What got you here won’t take you there. What’s your ‘there’? When you define that concept you’ll accelerate your business again.”
If you’re ready to accelerate your business, the doors are open for the A-Team. Sign up here.
Weekly Ops Activity
Review your vision. Grab this free download to help you define or refine your mission, vision, and values. Then get personal feedback from me when you go to our private Facebook group.
Other Ways to Connect with Me:
Website
Private Facebook Community
Facebook Page
This episode was first published at theopsauthority.com/podcast/19.
Customer Journey: what is it and how can you ensure a positive one for your customers? Why do you need to define your customer journey? What should you consider in developing one?
The client and customer experience is one of seven pillars of your business, but it may rank near the bottom when you're in the thick of generating revenue. However, the customer journey is important to your small business's financial health and you can map it out in less than an hour. In this episode, I'll walk you through how to make this happen.
What is the Customer Journey?
What's the one foundational tool your business MUST do when selling a product or service? You want to define a customer's journey. Outline what happens once the client has paid, not just the onboarding process, but all the interactions after that.
Four Ideas to Develop a Customer Journey
"Deliver on your promises."
How Developing a Customer Journey Benefits Your Business
"You have competition so it pays off to think about how you will set yourself apart."
What's Not Included in the Customer Journey
Gifts! You don't need to buy your gifts for your customers. Save your money while creating "super fans" by anticipating their needs, delivering on your promises, connecting with them, and over communicating.
"You can absolutely create raving fans without sending them a physical gift."
Weekly Ops Activity
Look at your #1 revenue-generating product or service and outline the journey. Document everything that you want to happen from the time the transaction occurs to the moment they've completed the experience. There will be several small projects that come of this but outlining it is the best place to start.
Previous Episodes Mentioned
Episode 5: The Seven Pillars to Your Business Strategy with Andrea Layne
Other Ways to Connect with Me:Website
Private Facebook Community
Facebook Page
This episode was first published at theopsauthority.com/podcast/18.
Customer Journey: what is it and how can you ensure a positive one for your customers? Why do you need to define your customer journey? What should you consider in developing one?
The client and customer experience is one of seven pillars of your business, but it may rank near the bottom when you’re in the thick of generating revenue. However, the customer journey is important to your small business’s financial health and you can map it out in less than an hour. In this episode, I’ll walk you through how to make this happen.
What is the Customer Journey?
What’s the one foundational tool your business MUST do when selling a product or service? You want to define a customer’s journey. Outline what happens once the client has paid, not just the onboarding process, but all the interactions after that.
Four Ideas to Develop a Customer Journey
"Deliver on your promises."
How Developing a Customer Journey Benefits Your Business
"You have competition so it pays off to think about how you will set yourself apart."
What’s Not Included in the Customer Journey
Gifts! You don’t need to buy your gifts for your customers. Save your money while creating “super fans” by anticipating their needs, delivering on your promises, connecting with them, and over communicating.
"You can absolutely create raving fans without sending them a physical gift."
Weekly Ops Activity
Look at your #1 revenue-generating product or service and outline the journey. Document everything that you want to happen from the time the transaction occurs to the moment they’ve completed the experience. There will be several small projects that come of this but outlining it is the best place to start.
Previous Episodes Mentioned
Episode 5: The Seven Pillars to Your Business Strategy with Andrea Layne
Other Ways to Connect with Me:Website
Private Facebook Community
Facebook Page
This episode was first published at theopsauthority.com/podcast/18.
As a small business owner, you may hesitate and get nervous when you think about bringing on your first hire. You start to think, "The work isn't that hard. I'll keep doing this myself" or "I don't even have time to think about what I need let alone hire someone!" That's what this episode is all about.
When you're preparing to scale your business, you are fully aware that you can't keep doing everything yourself, but the idea of hiring and training someone else feels overwhelming. In this episode, I walk you through five steps to consider as you prepare for your first hire.
If you are in the pre-scaling phase, this is the perfect time to join the A-Team. In the A-Team, you'll get the support you need to get the back end of your business in shape so that you can scale effectively.
Learn more or get on the waitlist for A-Team here.
The Two Sides to Every Business
"You can't do all the things by yourself hence why scaling through people is a thing."
Five Steps to Consider to Prepare for Your First Hire 1. Get your finances in order.
Review your profit-and-loss statement. This allows you to see your profit margin, how much you can spend on your team, and what impact a new hire will have on your own finances. Before you hire, pull 10% from your profit and put that money into a savings account.
2. Identify what you need help with.
You most likely want help with entry-level, administrative tasks. Get a grasp on how long it takes to get those items done by downloading my free Task + Time Tracker.
"Have clarity on what you want the role to perform."
3. Define your company's mission vision and values.
"It's best to join forces with people who resonate with your vision and have complementary values."
Small business is small, you want someone who understands you, your heart, your mission. They don't have to think like you, but they need to get a glimpse of you ahead of time so they can say yes or no. You're not just hiring for a role, you're hiring an extension of you and your brand.
Grab my free mission, vision, and values guide here.
4. Consider your standard operating procedures.
Capture and document how you're working your processes. Identify the tasks then take time to record on Loom how you work through each task.
5. Set aside time to train your new hire.Yes, you've recorded how to do certain tasks, but nothing beats face-to-face time with your new hire. Build time into your schedule to build a relationship with your new hire. You won't regret it!
Weekly Ops Activity
Review your finances and see if it's possible to begin saving 10% of your bottom line (profit) for your future hire. And of course, join me at theopsinsiders.com where you can join our private community and we will continue the conversation.
Previous Episodes Mentioned
Episode 4: The Core of Business: Your Mission, Vision, and Values
Other Ways to Connect with Me:
Website
Private Facebook Community
Facebook Page
This episode was first published at theopsauthority.com/podcast/17.
As a small business owner, you may hesitate and get nervous when you think about bringing on your first hire. You start to think, “The work isn’t that hard. I’ll keep doing this myself” or “I don’t even have time to think about what I need let alone hire someone!” That’s what this episode is all about.
When you’re preparing to scale your business, you are fully aware that you can’t keep doing everything yourself, but the idea of hiring and training someone else feels overwhelming. In this episode, I walk you through five steps to consider as you prepare for your first hire.
If you are in the pre-scaling phase, this is the perfect time to join the A-Team. In the A-Team, you’ll get the support you need to get the back end of your business in shape so that you can scale effectively.
Learn more or get on the waitlist for A-Team here.
The Two Sides to Every Business
“You can’t do all the things by yourself hence why scaling through people is a thing.”
Five Steps to Consider to Prepare for Your First Hire 1. Get your finances in order.
Review your profit-and-loss statement. This allows you to see your profit margin, how much you can spend on your team, and what impact a new hire will have on your own finances. Before you hire, pull 10% from your profit and put that money into a savings account.
2. Identify what you need help with.
You most likely want help with entry-level, administrative tasks. Get a grasp on how long it takes to get those items done by downloading my free Task + Time Tracker.
“Have clarity on what you want the role to perform.”
3. Define your company’s mission vision and values.
“It’s best to join forces with people who resonate with your vision and have complementary values.”
Small business is small, you want someone who understands you, your heart, your mission. They don’t have to think like you, but they need to get a glimpse of you ahead of time so they can say yes or no. You’re not just hiring for a role, you’re hiring an extension of you and your brand.
Grab my free mission, vision, and values guide here.
4. Consider your standard operating procedures.
Capture and document how you’re working your processes. Identify the tasks then take time to record on Loom how you work through each task.
5. Set aside time to train your new hire.Yes, you’ve recorded how to do certain tasks, but nothing beats face-to-face time with your new hire. Build time into your schedule to build a relationship with your new hire. You won’t regret it!
Review your finances and see if it’s possible to begin saving 10% of your bottom line (profit) for your future hire. And of course, join me at theopsinsiders.com where you can join our private community and we will continue the conversation.
Previous Episodes Mentioned
Episode 4: The Core of Business: Your Mission, Vision, and Values
Other Ways to Connect with Me:
Website
Private Facebook Community
Facebook Page
Instagram
This episode was first published at theopsauthority.com/podcast/17.
As you lead your business, do you experience mental blocks, time challenges, or the desire to bring in more revenue? Every entrepreneur experiences these issues while battling feelings of overwhelm because she's trying to do it all.
In this episode, I talk with two-time A-Team alum Veronica Staudt, owner of Vintage Meet Modern, about what the A-Team is, how it works, and what you'll get out of it.
If you're ready to take care of the backside of your business, the A-Team is the way to get it done. Veronica is a great example of how A-Team can help a business transform and increase revenue by focusing on the operations side of business.
Veronica's Business Before A-TeamVeronica started selling jewelry through eBay in 2009 after 20 years of working in the personal shopping and jewelry business. She realized she was bringing home increasing revenue, but she wanted to provide a more personalized experience for her shoppers, so she launched her own site.
Before A-Team, Veronica:
"We cannibalize some of our own energy with negative thinking." - Natalie Gingrich
The A-Team gives you practical strategies to personalize what works for you and your business.
Veronica's Business After A-TeamAs a result of going through A-Team, Veronica stopped getting up every day trying to do it all with a mega-long to-do list.
Through the program, Veronica:
"If you've got an idea, if you've got a product, I can help you be successful." - Natalie Gingrich
When you do the work in A-Team, you realize all you do in your business and how you spend your time. Veronica found the group component very helpful because it provided both accountability and motivation.
"Putting the processes into place, and doing the work, and going through A-Team is what has made our business move forward." - Veronica Staudt
A-Team ContentWe walk through the seven pillars of business and spend one month on a strategic objective.
"The more you get into A-Team, the less overwhelmed you feel." - Veronica Staudt
The A-Team is a safe place where you talk about real struggles and how to grow your business right now.
A-Team Time CommitmentWe meet for one hour every single week. Here's the weekly breakdown:
A-Team Investment
You'll recoup your investment because you get your time back and once you learn the system, you can continually implement it over time.
Veronica went from her business revenue being down by 20% to being up by 46% six months later. This came as a result of implementing what she learned in A-Team.
"We don't do things that we know could easily move us forward in our business… so when you're doing it in a group, and when you're holding yourself accountable… it becomes a lot less scary." - Veronica Staudt
Ready to sign up on the waitlist for the A-Team? Go here.
Previous Episodes MentionedEpisode 5: The Seven Pillars to Your Business Strategy with Andrea Layne
Connect with Veronica Staudt:
Veronica Staudt is a Jewelry Stylist, Speaker, Entrepreneur and thought leader based in Chicago, IL. Veronica's passion is helping women look and feel their best by dressing in details and setting themselves apart from the rest. Veronica learned at a young age the power jewelry has to help a woman feel transformed without having to step foot into a dressing.
In 2009, Veronica founded Vintage Meet Modern, and online and in-person pop-up vintage jewelry and styling boutique. She uses her 20 years of styling expertise to show women and even retailers how easy it was to mix vintage jewelry with modern clothes, with great support from both clients and brand partnerships, Vintage Meet Modern is exactly that "vintage meet modern."
Other Ways to Connect with Me:
Website
Private Facebook Community
Facebook Page
This episode was first published at theopsauthority.com/podcast16.
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