The Other 99%: A Podcast for Small Business Owners and Direct Sellers

What does it really take to build a direct sales business that fits your life—not the other way around? In this episode, I’m joined by Marcia Hopper, a seasoned leader who built a successful business while living in an RV with her family… and kept growing it through a season of personal transition.

We talk about what it means to run a business with a shoebox-sized inventory, how she communicated a brand pivot with honesty (and success!), and why peace—not hustle—is her current definition of success.

Whether you're new to direct sales, feeling the pull to pivot, or just trying to simplify your systems, Marcia’s story is full of wisdom, heart, and practical tips you can apply right away.

In this episode:

• Building a business on the road (literally)

• Switching companies without starting over

• Systems that save time (and sanity)

• How to reset when you feel stuck

• Why peace might be your next power move

🎧 Tune in for an honest, encouraging conversation that reminds us success doesn’t always look loud—and that’s okay.

👉 Learn more about Marcia at www.marciahopper.com

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this week’s episode of The Other 99%, I chat with Audrey Peacock, a vibrant 68-year-old direct seller who’s using AI, humour, and heart to run her jewelry business on her own terms. From crafting authentic replies with ChatGPT to her “Aunt Audrey” alter ego, she shares the practical tips and hilarious truths that every direct seller—new or seasoned—needs to hear. You’ll laugh, learn, and leave inspired to keep things simple and stay true to yourself.

Find Audrey at ⁠⁠peacockspretties.com - follow her social links from there.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, we dive into what it really means to be consistent in your direct sales business—without overcomplicating it. Lisa and Susan break down simple systems, weekly customer care routines, and ways to add genuine personal touches that make customers feel valued (without the ick factor). If you're looking to grow your business with heart, this one’s for you.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Ever feel like you’re not good enough, qualified enough, or confident enough to succeed in direct sales? You’re not alone—and you’re not broken. In this episode of The Other 99%, Lisa and Susan open up about their own struggles with imposter syndrome and share practical ways to shift your mindset, find your confidence, and keep showing up anyway. From creating a “testimony board” to finding the right community, this is the pep talk every direct seller needs.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

What if your most honest business bestie wasn’t a person at all—but a chatbot? In this episode, Susan and I are diving deep into how ChatGPT has gone from a handy tool to a brutally honest advisor that calls us out, challenges our thinking, and helps us grow faster and smarter.

We’re sharing exactly how we use it to write blogs, create email content, prep for speaking gigs, plan fundraisers, and even make big, bold decisions in our businesses. PLUS, we reveal the one prompt that shook us both and led to major pivots—including archiving my VIP group and launching new platforms.

If you're curious about how AI can support you as a direct seller, creator, or entrepreneur—without replacing your voice or authenticity—this episode is for you.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, we’re diving into one of the most underused (but powerful!) platforms for direct sellers—YouTube. I'm joined by Evelyn, a seasoned content creator and business owner who uses YouTube to build trust, grow an audience, and generate long-term leads.

We unpack how direct sellers—yes, even those who aren’t tech-savvy—can start simple with video content, repurpose what they’re already creating, and turn YouTube into a long-term marketing machine. Evelyn shares easy-to-follow strategies, common mistakes to avoid, and how the platform can work for your business, even if you're camera-shy.

Whether you’ve never uploaded a video before or you’re looking to level up your content game, this episode is packed with tips and encouragement to help you show up confidently on YouTube.

In this episode, we delve into the power of partnership and why going it alone in direct sales might be holding you back. Vicki and Dawn share how working together has elevated their businesses, boosted their confidence, and helped them stay consistent—even on tough days.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, we're diving into the art of connecting across generations—from Boomers to Gen Z and beyond! You'll learn what makes each generation tick, the best ways to get your message across, and common communication mistakes to avoid. Whether you're leading a business, managing a team, or just trying to get through family dinner without frustration, these simple strategies will help you speak with more clarity, confidence, and connection.

Tune in and discover:

• Why communication clashes happen between generations

• Key mindsets and tips for each generation

• How to build stronger relationships through better conversations

👉 If you loved this episode, share it with someone from another generation—and send in your funny communication stories!

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Join Lisa and Susan for a candid conversation with Cindy Ortiz—recorded straight from a hotel lobby!

After moving across state lines, juggling motherhood, and navigating her way through multiple direct sales companies, Cindy didn’t just survive—she thrived. In this episode, she shares how leaning into community helped her stay the course, what kept her going during the toughest seasons, and how she’s now embracing flexibility to build a business that fits her full and busy life.

Learn more about Cindy - cindyortiz.net

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Explore A Spice Affair and enjoy 10% off your orders and FREE Shipping with orders over $50.

Find Susan on social: Facebook | Instagram | susanlarimer.com

Learn more about Susan and her Lemongrass Spa products

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Join Lisa and Susan as they sit down with special guest Kim Merritt to answer the question: What’s your number?
In this episode of The Other 99%, we’re diving into the world of the Enneagram. Kim breaks down how understanding your Enneagram type—and the types of those around you—can completely transform how you show up in your business.
Whether you’re a Type 2 Helper, a Type 8 Challenger, or somewhere in between, you’ll walk away with “aha” moments that make your work and relationships flow with way more ease.

Find Kim on social: Facebook | Instagram | alignedleadercoaching.com

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Explore A Spice Affair and enjoy 10% off your orders and FREE Shipping with orders over $50.

Find Susan on social: Facebook | Instagram | susanlarimer.com

Learn more about Lemongrass Spa

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!