In July, Stanford announced they were dropping 11 Olympic sports, going from 36 to 25 total sports. The Cardinal are the most successful overall Division I athletics program in the last 20 years, yet they have been struggling with keeping up financially with other Power 5 Conferences. The big question is why, and we'll try to answer that today.

My guest today is Jon Wilner, the Pac-12 beat reporter for the San Jose Mercury News, and expert on Pac-12 media revenues.

Jon will walk us through how the Pac-12 media contracts are structured and why the Conference crafted a different direction than other conference networks. The decision has, so far, not been a good one for the schools, as their revenues are lagging far behind their Big Ten and SEC counterparts.

This podcast will help you understand how the college sports media landscape works.