Have you ever had something in your life that's annoying - but it's just not quite annoying enough to change?

Pretty much most things, most days right. 

Every day with live with annoyances or discomforts, but they're not quite painful enough to have us actually change anything. 

Like The Parable of the Whimpering Dog. 

Taking that the next step - are you offering people something that's good, but not great? Are you offering to help with discomfort, but not actually remove a pain in their life?