The Pernod Ricard Connect Podcast

Monica Lafuente joins Tavarus Hogans on the Pernod Ricard Connect Podcast to discuss Jameson’s Legendary Tales Campaign and all the momentum surrounding it. Here Monica highlights:

The New Jameson Ads Airing

Jameson’s Growth

Campaign Overview

Support tools

The podcast ends with Legendary Tales from Tavarus and Monica. Sit back and enjoy, Sláinte!

Attorney Juliana Bleiberg and Director Max Moody from our Legal and Government Affairs teams joined host Tavarus Hogans on the Pernod Ricard connect podcast to have a proactive conversation around the changing times.

Things you will hear in this episode:

Hand Sanitizer

Cocktails-To-Go

3rd Party Delivery Services

QR Codes

E-Commerce and more.

Tune in for these things plus a current state and projected outlook for the industry.

Take a vacation from the norm and join Whiskey Convivialist Dom Venegas on the PR Connect Podcast, with host Tavarus Hogans. Dom gives us a taste of the tropics as he introduces The Bold Glenlivet Caribbean Reserve. He explains

Why this unexpected bold and tropical twist

The process in producing TGL Caribbean Reserve

Taste profile and drink strategy

Target demo and social media handles

Break tradition this summer with a little sweet sunshine mixed with a lot of smooth single malt and enjoy the NEW Glenlivet Caribbean Reserve whisky.

Giuseppe Gallo, CEO and Founder of Italicus sits with Tavarus Hogans on The Pernod Ricard Connect Podcast to discuss the new partnership.

They explore:

Why Italicus is The Most Valuable Premium Aperitivo from Italy

Inspiration

Award Winning Early Success

How Italicus Will Continue to Win

JR Allen, VP of National Accounts American Liberty Division joins the Pernod Ricard Connect Podcast to discuss the current state of our chain business.

Andrew Weir, brand leader of Aberlour takes us on a journey of this award winning brand.  He and Tavarus Hogans discuss:

Brand CEP: Louder than words

Top facts:

• Double Cask, double depth

• James Fleming founder story

Recent brand news:

• Launch of A’bunadh Alba and Top 5 award

• Pack restage

Social calls to action

• Follow @ Aberlour_US

• Get your whisky portrait customized coaster at AberlourLouderThanWords.com

Any social handles/hashtags to follow

• #Aberlour

• #LouderThanWords

• @Aberlour_US

Jennifer Gerrie, brand leader Lillet sits down with Tavarus Hogans to discuss recent new.

• Lillet aims to inspire women in the USA to instill elegance into their day drinking, to elevate the occasion through:

• Lillet has been continuing to accelerate growth each year as it has been in the PRUSA portfolio

• Lillet is a global big bet and top priority in US. We continue to see strong growth trends through the countries Lillet is activated

• Lillet is low ABV: 17% alc.vol

• The Lillet Spritz is a perfect and easy summer drink

** A French wine-based aperitif, Lillet brings a fruity smoothness to every occasion

** For more than a century, Lillet has been introducing consumers to the apéritif – a refreshing, light drink that’s perfect any time of

day. The Lillet Spritz continues this tradition.

• For Cocktail and Hosting Inspiration follow @Lillet.USA on Instagram and Facebook

Saragh Killeen Brand Manager of High End Irish Whiskey, gives us background and history on our beloved HEI portfolio.  We discuss:

Redbreast Family History and The Redbreast Range

Spot Irish Whiskey and Interesting Stories Behind These Marques

Midleton Family and Brands

Hear about new and exciting things to come in relation to all 3 brands.

Michael Penn, Brand Activation Mgr of Power brands gives us 6 Reasons to believe in Martell. We also discuss:AwarenessBasketball Viewing ProgramQuavo PartnershipSmall Size OpportunityCultureFind out what it means to “Put the brown down and drink Blue!"

Corey Laney and David Lewis unpack the importance of why digital matters in the spirits industry and how we as both supplier and distributor can collaborate with digital advocacy.  With the New Jr. Digital Advocacy program embraced by both supplier and distributor we now have local advocates who also champion the importance of why digital matters at the local level, truly being a digital resource to our valued customers, the retailers.