The Pernod Ricard Connect Podcast

Fernando Salazar and Rachel Stowell dive into the behaviors that drove success during the Digital Challenge.  Here they discuss:

Assets

Programming

Social

Winning

Trey Zoeller - 8th Generation Master Blender and Founder of Jefferson’s Bourbon

Four brand facts/bullets:

1. Jefferson’s pushes the boundaries of the definition of bourbon without bastardizing it, while always tipping our hat to tradition.

2. Of the 19 Jefferson’s expressions, 17 do something more that what most distillers do, which is distill, age, cut to proof and bottle.  We put more time, money and effort to massage the juice to taste what we are trying to achieve.

3. We do most of our innovations with collaborators. i.e. Chris Fischer -Ocean. Cyril Chappellet-Pritchard Hill. Chef Ed Lee- Chef’s Collaboration.

4. Transform corn get bourbon, transform bourbon get Jefferson’s.

Social handles:

1. Facebook: Jefferson’s Bourbon

2. Instagram: Jeffersonsbourbon

3. Website:  www.jeffersonsbourbon.com

Danielle Beale - Sr. Brand Manager Kenwood

Key brand facts/topline bullets:

Kenwood Vineyards was established in the 1970s in the heart of Sonoma. On the property is a historic cellar (“the barn”) dating back to 1906 which is where we conduct our tastings to this day

Sonoma’s wild nature surrounds Kenwood with its unique geography and diverse microclimates. The Kenwood founders were fascinated by the untamed region and believed its wild lands had great potential to create premium wines

Kenwood has just launched new packaging that has been well received by both trade and consumers under the “Kenwood Discoveries” range

Kenwood’s Six Ridges range is crafted sustainably to reflect the wild of Sonoma and has received over ten 90pt + ratings

Social:

Follow us on Facebook and Instagram @kenwoodvineyards

Finian Sedgwick, Brand Manager - G.H. Mumm, joins Tavarus to tell you 4 key things to know about G.H. Mumm.

About The Episode:

• G.H.Mumm is the fastest growing Super-Premium Champagne in the U.S. and is way outperforming the overall category

• G.H.Mumm has a game-changing bottle design with the iconic, indented red sash and the striking label-less bottle

• G.H.Mumm Grand Cordon is rated at 90 points by Wine Spectator while our Grand Cordon Rosé is rated at 91 points

• Our legendary liquid has been around since 1827 and we celebrate champagne’s boldest grape: Pinot Noir

Follow Us:

@ghmumm_us

#champagnedifferently

Sip With Us:

Shop G.H. Mumm and our brand new drinking vessel, The Cloupe, here!

Megan Stroud, Director - Avión and Altos Tequilas, Martell Cognac, and Culture Marketing System, joins Tavarus to tell you 4 key things to know about Tequila Avión.

About The Episode:

• Avión means airplane in Spanish, and this meaning ties closely with our new consumer platform which is all about collecting global experiences and having a borderless mindset for a more vibrant life

• Avión has partnered with A-list celebrity and recording artist, 21 Savage, to help bring this campaign to life

• Avión is made from agave grown at the highest elevations, which gives it its unique flavor profile across the range of products we offer which are: Silver, Reposado, Añejo, and Reserva 44

• Avión Reserva 44 is a rare Extra Añejo tequila and it has developed a cult following, becoming the drink of choice for many celebrities and influencers. Consumers love it too; Reserva 44 recently won Platinum Best in Class at the 2019 SIP Awards

Follow Us:

@tequilaavion

#DepartElevateArrive

Sip With Us:

Some of our favorite cocktails can be found here.

Kate Zaman, Director - New Business Development, joins Tavarus to tell you 4 key things to know about the team + Pernod Ricard’s Gift Guide!

About the Episode:

1. The NBD Team focuses on creating symbiotic partnerships with Corporate clients who do not have liquor licenses and do not resell our products

2. The NBD Team has been around for 3 years and has 3 key members: Kate Zaman, Kyela Faett, and Claudia Leee

3. The NBD Team created and released the Pernod Ricard Corporate Gift Guide which offers something in every price point from $20-$100,000.

4. The NBD Team has had tremendous success with an expansive sponsorship at New York Fashion Week + an impressive client roster including luxury fashion and jewlery brands, Real Estate agents, and tech companies

Shop The Gift Guide:

Show Now!

Kaveh Zamanian, Founder & Whiskey Maker, Rabbit Hole Distillery joins Tavarus to tell you 4 key things to know about the brand.

About The Episode:

1. When Kaveh created Rabbit Hole, he set out to build a brand that would serve as the new voice in American Whiskey.

2. All of Rabbit Hole’s recipes were created by Kaveh himself.

3. Rabbit Hole is guided by these principles: Transparency, Innovation and Authenticity.

4. Rabbit Hole’s Distillery is an architectural icon of the Kentucky Bourbon Trail where the entire process of whiskey making is on full display.

Follow Us:

• @rabbithole

• #theresnogoingback

Brand Director of Chivas Regal, Mwanza Lumumba, joins Tavarus to tell you 4 key things to know about the brand:

About The Episode:

• Chivas Regal’s performance to date

• Celebrating the launch of new Chivas 13 Y.O. and what sparked the idea

• The partnership between Chivas Regal and Manchester United

• How Chivas is bringing this new launch to life in both Win & Fight Markets

Follow Us On Social:

• @Chivas_RegalUS

• #ShareYourChivas

• FY20 is the year of new for Absolut Elyx – new pack, new platform & claim, new market focus, new campaign, new price point, new programming

• Elyx has sharpened who they’re for with a laser focused target audience

• Elyx’s new claim and campaign is “Handmade for Real” which boldly showcases the brand’s superior, handmade credentials

• Elyx is rolling out more consumer & shopper relevant programming

Sip With Us:

The Elyx Martini

• 5 parts Absolut Elyx

• 1 part Lillet Blanc Aperitif

• Vessel: Elyx Copper Coupe

• Garnish: Lemon Zest

• Combine all ingredients in a mixing glass and stir over cubed ice. Strain into a chilled cocktail coupe and garnish.

Follow Us On Social:

@absolutelyx

#CopperMakesItBetter

Manager - Prestige Sales, Lisa Marino, joins Tavarus to tell you 4 key things to know about the Pernod Ricard USA’s Prestige Portfolio:

1. The Prestige Division is PRUSA’s route-to-market luxury selling arm.

2. There are 9 key SKU’s within the Prestige stable of brands.

3. The team is focused on high-energy and low-energy accounts as well as brands.

4. The main goal for the team is to capitalize on all portfolio opportunities across spirits, wine and champagne.

Follow Us On Social:

• @pernodricardusa