Regan Clarke, Brand Director of ABSOLUT, gives us the details on the 4 key things to know about the brand:
Transparency: first-of-its-kind see-through bottle, three simple ingredients, zero added sugars & no artificial colors
Inclusivity: Supporters of the LGBTQ+ community for 38+ years and counting
Authenticity: All about ‘One Source’ – every drop comes from comes from One Source in Ahus, Sweden, within 75-mile radius, simple ingredients and distillation, non GMO wheat.
The launch of ABSOLUT Grapefruit, Holiday Sequin Bottles, and our newest digital social campaign
Follow Us On Social:
Instagram & Twitter: @absolutvodka_us
#AbsolutVodka
#AbsolutGrapefruit
#AbsolutLime
#AbsolutCitron
#AbsolutMandrin
Sip With Us:
The Swedish Paloma
1½ Parts Absolut Grapefruit
1½ Parts Ruby Grapefruit Juice
⅓ Part Lime Juice
Soda Water
1 Wedge Grapefruit
How to mix:
Fill a shaker with ice cubes. Add Absolut Grapefruit, ruby grapefruit juice and lime juice. Shake and strain into a chilled highball glass. Top up with soda water. Garnish with grapefruit.